Business Case

At present the economic environment is very uncertain and can change instantly as the government are borrowing more then what they are actually spending, and this is more than likely to affect retail sales such as Marks and Spencer's as customers are not going to have the money to spend on luxury items such as clothing and food luxuries. Therefore because Marks and Spencer's sell these products they will need to act upon it to compete with other retailers. Marks and Spencer's have recently been hit by this and have cut up to 4,930 jobs in a bid to revive its fortunes. As well as this the retailer also showed the affect the recession has had on them as they decided over the Christmas period to make sure they attract their customers to continue to shop with them and to bring in profits for the business they had to introduce three different periods of 20% discounts on clothing and also 20% off all wine and champagne to keep up with their competitors. Marks & Spencer have had to change the way they market themselves so that they can try and stay ahead of the recession.

Technological Factors

The Technological factors focuses on how the organization operates that are related to the equipment used within the businesses environment. Technological factors have a larger impact on businesses today than they did fifty years ago as it has improved and is still advancing to reach higher, they are used in many different ways within a business making the business rely on them.

Marks & Spencer’s never used to be as advanced within technology compared to their competitors. This was because Marks and Spencer's didn’t have a loyalty card or internet shopping option when other retailers had and this made it less popular for customers. However they soon realised they were below their competitors and introduced the internet option with the loyalty scheme following. Marks & Spencer started using technology