Coca-Cola and Social Networking Services

Group project:

COCA-COLA AND

SOCIAL NETWORKING SERVICES

Date: 14th November, 2015

Course: Consumer Behavior

Code: MKT 370

CONTENT

1. Introduction        3
2. SNS change the way communicate between people in Vietnam        3
3. SNS change and affect consumer behavior in Vietnam        4
4. Coca Cola does on SNS and Social Media Marketing tactics of Coca Cola        6
5. Consumers talk about the brand on SNS and the way Coca Cola deal with it        7
6. Negative side of SNS for customers and marketers        8
7. A new social media marketing tactic for Coca Cola.        10
8. Conclusion        10
9. References        11`

COCA-COLA AND SOCIAL NETWORKING SERVICE

1. Introduction

Social Network Service, or Social Network Sites (SNS) is a type, a form of socializing, but with a more modern and sophisticated method which is interacting through network. This kind of platform was recently introduced about a decade or two ago and its popularity among people skyrocketed dramatically, leading to the foundation of brands and services of SNS, making it a billion-dollar industry. For example, Google – one of the strongest SNS corporations in the world, makes more money in 10 minutes than the President of the United States makes a year, which is more than 200,000 USD, according to “gizmodo.com.au”. As this is becoming more of a groundbreaking phenomenon, Vietnam has started to let SNS sink in and take part in developing the country.

1. SNS change the way communicate between people in Vietnam

In general, the Social Network Service positively changes the way people communicate in Vietnam.  With its special features, SNS basically makes everything more convenient and simple. Users are able to share their ideas in more forms through network sites, which are commonly accessed by everyone. For instance, a person can express his thoughts by filming, making a video or writing statuses on pages like Facebook and Twitter. People can give their opinions about any kinds of topics, from political ones to gossips, or in other words, they can say whatever they want, in any ways they choose without seeing face-to-face. Within an hour or two, people already receive invitations from their friends or know what their relatives want to share. A survey of University of Marketing in Saigon, Vietnam carried out in 2012 suggests that people are more updated about each other when they start using these social network services. In addition, not only are a person’s ideas shared online, but also company brands. Companies in Vietnam can upload images and videos introducing their brands on the line to attract customers. This helps most Vietnamese entrepreneurs sustain their finance as most network sites are free of charge, so they do not have to spend a fortune on marketing and advertising themselves on basic media. Other than sharing one’s opinions on particular topics to everyone or creating reputation for business, more importantly, people in Vietnam can also contact each other without wasting their time pressing numbers and calling each other by telephones or old-fashioned mobiles. Within a second, the users can send e-mails, links, videos to others, making it easy for everybody to communicate. Thanks to SNS applications such as Skype, Zalo, and people in Vietnam are able to contact each other more efficiently and conveniently. Back in the past, using telephone to have a chat between Saigon and Hanoi is costly and expensive. Now, with the appearance of social network services, a click of a button can make a free call with better connection, videos, links and photos. To make long story short, all the ideas above briefly demonstrate how much SNS has changed the way people in Vietnam communicate with modern technology.