Competitive Pricing Strategies Key to Maximizing Market Share

Degree In Electrical

Competitive Pricing Strategies Key to Maximizing Market Share

Competition amongst power cable manufacturers is intensifying as new pricing strategies have become a key competitive instrument, impacting revenues and profit margins. Large multinationals have a decided advantage in this field since they can produce a wider range of cables, all at lower costs. For smaller firms, the challenge will be to withstand the price competition or align with a stronger market participant.

This Frost & Sullivan report covers the European markets for underground power cables and overhead power lines. It further segments each product category by voltage, examining cables of 36kV or less separately from those of

36kV or more. Because the markets for power cables can vary from country to country, this report analyses eight European regions individually. With its in-depth discussions of industry trends and emerging challenges, users of this report will be well prepared to overcome any hurdles that may lie ahead.

Replacements and Upgrades Propel Opportunities

The best prospects for future revenue growth in these markets come from replacement and upgrade projects, writes the analyst responsible for this report. Although both the underground and overhead cable markets are

experiencing reduced investments at present, conditions are predicted to improve in the medium-to long-term forecasts. Strong rates of economic growth in Ireland, Portugal and Greece, for example, will drive demand for

upgrades and extensions of networks.

Furthermore, end-user demand for higher-quality products and improved service will help re-vitalize the marketplace. The likely result for the power cable market will be an increase in the added value, which in turn