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Last update: May 10, 2016
  • An Analysis of the Operation Model and Pricing Strategy of Airline Industries

    An Analysis of the Operation Model and Pricing Strategy of Airline Industries

    Application of Game Theory in Airline Network Industries An analysis of the operation model and pricing strategy of airline industries Ying Qiao, Wenjia Wang, Shengyang Xu 2011/9/5   Catalog Abstract 1 Keywords 1 Presumption 2 Model of the game 2 1. Introduction 2 2. Static game 2 3. Dynamic game with perfect information 4 Solution 7 1. Static game 7 2. Dynamic game 8 Conjecture 9 Reference 9 Abstract We apply game theory into a

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: November 16, 2011 Autor: moto
  • How Perceived Benefits Impact Pricing Strategies

    How Perceived Benefits Impact Pricing Strategies

    In general pricing evaluations are hard and complicated to make. The decision makers must consider all the pricing strategies and propose their tactics. Setting the strategy means finding the correct prices for a new or existing product according to market and consumer’s acceptance. The plan must fallow with different tactics about changing prices over a period of time. Some times the emphasis on price is not significant because consumers care more about the real value

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 6, 2012 Autor: writer56
  • Nor'easters Pricing Strategy

    Nor'easters Pricing Strategy

    Finding the Optimal Prices: An Example of Case Data Analysis An Approach: Finding optimal prices for various ticket packages First, the following (Q8-Q11) are from Table 5: Convert the numbers into cumulative numbers, shown in the table below: The exhibit shows that, for example, in the first row: 27% willing to pay $12 + 22% willing to pay $14 = 49% willing to pay at least $12. And, to go a step further, 31% willing

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    Essay Length: 250 Words / 1 Pages
    Submitted: May 30, 2012 Autor: lljones1914
  • Product Pricing Strategy Semester: Spring Summer Fall Sample Format

    Product Pricing Strategy Semester: Spring Summer Fall Sample Format

    SAMPLE FORMAT University of South Asia Faculty of Management Studies Academic Year 2008 Basic Information Course Code: ---------------- Course Title: ---------------------------------- Program: Product Pricing Strategy Semester: Spring Summer fall Credit Hours: 3 Total Lectures hours: 45 Teacher's Name: Dr. Shehzad Ansar Email: Shehzad@gmail.com Course Description In the past pricing was not given the due importance, whereas, in the recent years it has been recognized as one of the most crucial subject for business community. ‘Product

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: June 16, 2012 Autor: rita
  • Pricing Strategy and Channel Distribution

    Pricing Strategy and Channel Distribution

    Pricing Strategy and Channel Distribution 1 Pricing Strategy and Channel Distribution Have you ever wondered where cupcake shops get their prices from? Have you ever wondered how cupcake shops stay in business for long periods of time? The cupcake shops that have near competition seem to compete with each other by offering deals and specials. In this paper, the pricing strategy will be discussed, the pricing tactics will be discussed and the tactic will be

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    Essay Length: 1,181 Words / 5 Pages
    Submitted: September 8, 2012 Autor: lilmira03
  • Competitive Pricing Strategies Key to Maximizing Market Share

    Competitive Pricing Strategies Key to Maximizing Market Share

    Degree In Electrical Competitive Pricing Strategies Key to Maximizing Market Share Competition amongst power cable manufacturers is intensifying as new pricing strategies have become a key competitive instrument, impacting revenues and profit margins. Large multinationals have a decided advantage in this field since they can produce a wider range of cables, all at lower costs. For smaller firms, the challenge will be to withstand the price competition or align with a stronger market participant. This

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    Essay Length: 362 Words / 2 Pages
    Submitted: April 9, 2013 Autor: sore
  • How to Create a Competitive Pricing Strategy

    How to Create a Competitive Pricing Strategy

    How to Create A Competitive Pricing Strategy Definition Competitive pricing is a strategy used to attract and retain customers. In most markets, there are a number of things that affect pricing. Entrepreneurs have to set prices for their products and services that will result in profit. Proper pricing strategies have an enormous impact on a business's profits and can be one of the most difficult decisions that business owners have to make. Summary How To

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    Essay Length: 837 Words / 4 Pages
    Submitted: October 4, 2013 Autor: andrew
  • Aa Value Pricing Strategy

    Aa Value Pricing Strategy

    American Airlines was the largest airline in 1992 with 2450 flights daily over 182 locations. The industry pricing structure became extremely complex in 1991 Robert L.Candrall the chairman, president & CEO of AA introduced a new pricing strategy in order to provide fair & simple pricing to customers The value price plan had three important components : 1) Four different fares: a)First Class b)Regular Coach: Aanytime Fare c)Discount Coach: Plan AAhead 7 days d) Discount

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    Essay Length: 339 Words / 2 Pages
    Submitted: October 26, 2013 Autor: studynerd1191
  • Price Differentiation and Two Part Pricing Strategy of Amazon

    Price Differentiation and Two Part Pricing Strategy of Amazon

    Price Differentiation and Two Part Pricing Strategy of Amazon Amazon.com is an American international e-commerce company headquartered in Seattle, Washington. It is the world's largest online retailer[1] that started as an online bookstore, but soon diversified, selling furniture, food, toys, and jewelry among other things. [2] The company also produces the popular Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. [3] Amazon is considered the fourth

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    Essay Length: 2,064 Words / 9 Pages
    Submitted: April 28, 2014 Autor: Antonio
  • Economic Proposal - Pricing and Non-Pricing Strategies

    Economic Proposal - Pricing and Non-Pricing Strategies

    Economics-Final Proposal Pricing and Non-Pricing Strategies Pricing strategies are often used by businesses during the sale of products and services. Prices can be set differently with an aim of maximizing profitability for every sold unit in the market. Price strategies are important since they can act as a defense in an existing market to avoid competition from new entrants. Pricing strategies are important for any business since they ensure an increase in the market share

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: June 2, 2014 Autor: damianx27x
  • Creating Pricing Strategy

    Creating Pricing Strategy

    1. Mr. Buckingham has problem about creating pricing strategy. There are 4 types of ticket packages for single game, 5-game, 20-game and 38-game. He did not know how the people react with the ticket and concession price as he did not familiar with the Minor League Baseball Market. 2. The revenue mainly comes from tickets and concession. The tradeoffs are the ticket price and the population. When the ticket price is high, there will be

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    Essay Length: 348 Words / 2 Pages
    Submitted: February 18, 2015 Autor: 2003076
  • Pricing Strategies Stuart Cellars

    Pricing Strategies Stuart Cellars

    Pricing strategies Stuart Cellars appear to be following: * Market-skimming pricing: Market-skimming pricing is a strategy with high initial prices to “skim” revenue layers from the market * Product quality and image must support the price: Stuart Cellars represents “the top 10-15 percent of the wine chasing public” * Buyers must want the product at the price: targeting the “upper end of wine connoisseurs, people who can afford a premium product at a premium price

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    Essay Length: 260 Words / 2 Pages
    Submitted: March 21, 2015 Autor: Thuy Linh Bui
  • The Pricing Strategy

    The Pricing Strategy

    The pricing strategy Starting a business in Japan is not difficult if a company can offers its product with high quality and services as good quality product or service offer by companies can assure it penetrate successfully in Japan market. The pricing strategy is one of the vital element which can determine the suscess or failure of IroIro Corporation business expansion in Japan market Pricing setting is used to set the specific price level in

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    Essay Length: 673 Words / 3 Pages
    Submitted: April 21, 2015 Autor: carsoncheo
  • Pricing Strategies

    Pricing Strategies

    Noor Khayyat MK399 Chapter 10 Homework: Q2) 1. Order discount pricing structure: Gives customers who purchase large amounts at one time a lower per unit cost than those making smaller orders. The small bagel shop can offer lower prices to customers willing to buy a dozen bagels instead of 2 or 3. The lower the per-bagel cost for those who buy many is complemented with a lower VTC per bagel for those customers. For example

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    Essay Length: 476 Words / 2 Pages
    Submitted: January 27, 2016 Autor: Noor Khayyat
  • Ryanair Pricing Strategy

    Ryanair Pricing Strategy

    Ryanair Pricing Strategy ________________ Executive Summary We chose the pricing strategy of Ryanair as our case study’s topic in the marketing strategy class. We tried to use the pricing strategy knowledge which we learned in the class to analysis the pricing strategy of Ryanair company. In this case we covered three parts which are introduction of Ryanair, pricing strategy and the conclusion. We also spreaded the pricing strategy into two parts, the first part is

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    Essay Length: 3,445 Words / 14 Pages
    Submitted: March 18, 2016 Autor: 张 婷
  • Pricing Strategy

    Pricing Strategy

    Pricing strategy – definition What does he business gain from the pricing strategy? When in the product life cycle could the strategy be employed? Other than the example provided, name a product/ service that might be priced using he strategy. Premium pricing – setting a high price for products to give the impression of a high quality product/service. The impression of a high quality product & high profit & good reputation. Introduction to saturation I

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    Essay Length: 336 Words / 2 Pages
    Submitted: November 13, 2016 Autor: kirstyyjanee
  • Pricing Intervention on Linkedin - Pricing Strategy

    Pricing Intervention on Linkedin - Pricing Strategy

    Pricing Intervention: LinkedIn’s Premium Subscription Strategy for Recent & Future Graduate Students Group Assignment April 30th, 2018 TABLE OF CONTENTS Introduction 2 The Potential & Target Market 3 Current Pricing Model Surveying the WTP of the Current Pricing Plan 4 Competition 5 The Grad Pack Analysis & Strategy 5 Financial Analysis 6 Conclusion 6 Appendix ________________ Introduction LinkedIn is a powerful recruiting, job seeking, and marketing solutions tool for individuals and businesses for over a

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    Essay Length: 3,970 Words / 16 Pages
    Submitted: August 23, 2018 Autor: mormor8
  • Walmart - Pricing and Distribution Strategy

    Walmart - Pricing and Distribution Strategy

    WALMART Pricing and Distribution Strategy Module 4 Assignment 2 Dionsia Anderson ________________ I recently signed the lease to my new apartment and I am very excited about living on my own again. Although this excitement is extreme, I also have a bit of anxiety because of all of the things I will have to purchase for my home. Technology is a huge part of my life and I have chosen to discuss two products that

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    Essay Length: 1,530 Words / 7 Pages
    Submitted: March 8, 2016 Autor: Dionsia21
  • Microsoft Corp Current Strategy

    Microsoft Corp Current Strategy

    According to Hanson et al. (2008, p.177) corporate-level strategy is," An action taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets". If the corporate-level strategy is managed effectively, the strategy assists in enhancing the firm's strategic competitiveness whilst contributing to the ability to earn above-average returns. Consequently, the corporate-level strategies are managed in a global business environment in which is characterised

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    Essay Length: 666 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • The Economic Impact of Rising Oil Prices in Automotive Industry

    The Economic Impact of Rising Oil Prices in Automotive Industry

    The Economic Impact of Rising Oil Prices in Automotive Industry The rise in the oil prices plays a major role in the automotive industry. “The world consumes over 82 million barrels of oil per day (BPD), with the united states taking roughly 20 million BPD” (McFarlane). Oil provides 97 percent of the transportation fuels that helps to run the cars, trucks and other vehicles in the nation’s highway (Heinberg). Thus, when the price of the

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    Essay Length: 614 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Communication and Collaboration Strategy

    Communication and Collaboration Strategy

    Communication and Collaboration Strategy Communication and collaboration among individuals of different learning styles and personalities is significant not only in educational and professional settings but in the whole of society. Through learning how to effectively work together toward a common goal, it is possible to apply those skills to all aspects of life. Effective communication and collaboration will differ among individuals with different types of each because of different learning styles are often the result

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    Essay Length: 627 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Starbucks Strategy

    Starbucks Strategy

    1. Describe the business problem in plain English. Starbucks Corp. (SBUX) plans to more than triple the number of stores it has in mainland China in the next five years. SBUX is trying to create a morning coffee ritual for Chinese consumers. Starbucks Corp. unveiled a new logo as it prepared to celebrate its 40th anniversary. 2. In your opinion, what has been the major cause(s) of this problem? First of all, we need to

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    Essay Length: 622 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Walmart Strategy

    Walmart Strategy

    1. Evaluate Wal Mart's strategy in the discount retailing industry 2. Has Wal Mart attained a sustainable competitive advantage in the discount retailing industry? Wal Mart's strategy in the discount retailing industry is that they offer shoppers lower prices than anywhere else, and their goal is to keep retail prices low. This strategy of Wal Mart has made them one of world's largest retail stores. Sam Walton born in Oklahoma opened his first store in

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    Essay Length: 268 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba

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