Launch of Mobile Hospital in India

Paper is all about understanding the need of rural people & seeing the opportunity to help them by new innovative product called Mobile hospital. Due to detorating health conditions in rural areas & undeveloped infrastruture , we have seen the opportunity to develop a new product offer which indeed help people to maintain their health & as well to reach them in timely manner. To make is cost effective , we approach Tata to consider it under their CSR activity & thus created the fund to give birth to this product. Report focus details of marketing plan & study which focus on detail marketing strategy & succesful introduction of mobile hospital.

Giving more info on Market Rural market is not a homogeneous market and therefore cannot be served with the same product-price-promotion combination. The marketers have to carry out a thorough and data based market segmentation, select the relevant segment as their target market and develop appropriate marketing-mix and positioning strategies and for the chosen market segment.

Specifically MCH. The major health problems are Diarrhoeal diseases, parasitic infestation, infective hepatitis, entric fever and other water borne diseases (due to non-potable drinking water and bad sanitation). Anaemia, respiratory disease, Malaria, alcohol related morbidity, IV drug abuse and HIV. Specifically MCH and tuberculosis are the problem diseases. Table shows the health institutions in the State Nagaland has a very large number of health institutions and highest bed capacity percapita in India. Inspite of this out reach of services is very inadequate due to many institutions have no doctors, and other supportive staff in position or staff not staying at the place of posting. Large number of institutions are curative nature without out-reach of primary health care component. The Department of Health and Family Welfare has been bifurcated into medical services and health services. The health care