Online Merchants

An online merchant is someone who provides exchange of goods or services over the internet by accepting payments of all types usually in the form of credit cards. For online merchants special merchant accounts are created by credit card processing companies to enable the merchant to accept online payments. Online merchants are similar to merchants at regular stores in many ways. Instead of operating at a storefront these online merchants works for a business that is entirely online. Online merchants are responsible for the products that come into the store and the products that go out of a store. They check out virtual and physical wholesalers to provide materials and goods for the shop and calculate totals for products purchased through websites. They are in charge of making sure that the store is fully stocked and products are ready to send. Through uploading and maintaining pictures of items in stock, online merchants also help to advertise and promote the products.

Online merchants do mostly behind-the-scenes. They figure out the best domain name for promoting the product and creating an attractive and appealing website on which individuals like to shop. These web merchants also decide the best places to advertise the products or services of the company which they are serving.

Online merchant and services have played a prominent role in my organization. The organization where I have worked is fully loaded with online merchants and vendors. To help fuel its growth Amazon is increasingly turning to the millions of businesses that use its website to sell their own goods. These third party sales tend to have higher margins and it’s an inexpensive way to fill out online catalogs. The online merchants share a percentage of profits with Amazon when their goods are sold on their website. It also pays a good price for storing the item in their fulfillment centers as all the sellers ship the items from Amazon’s fulfillment center. As per the report published by Amazon’s spokesperson the number of merchants using its fulfillment facility and shipping services grew by 65%.

As I have worked in this environment I have got many details about the interaction of the organization with its sellers/merchants. Amazon started collaborating with all businesses including small scale and large scale merchants so that they can use the e-commerce platform to sell their goods and services. This step benefitted both the organization and the merchants joining the program. Nearly all the sellers who sell their items in physical stores joined with the ecommerce giant to sell their goods and services online which gave them more publicity and profit as they had the option of fulfillment by Amazon. This process is same in all countries where Amazon is an active website.