Pestel Analysis of Samsung

Contents

1.0 SAMSUNG PROFILE 3

2.0 PESTEL ANALYSIS OF SAMSUNG ELECTRONICS 5

2.0.1 POLITICAL 5

2.0.2 ECONOMIC 5

2.0.3 SOCIAL 6

2.0.4 TECHNOLOGICAL 6

2.0.5 LEGAL 6

2.0.6 ENVIRONMENTAL 6

2.1 PORTERS FIVE FORCES OF SAMSUNG 7

2.1.1 BARRIERS TO ENTRY 7

2.1.2 BARGAINING POWER OF BUYERS 7

2.1.3 THREATS OF SUBSTITUE 7

2.1.4 BARGAINING POWER OF SUPPLIERS 8

2.1.5 RIVALRY 8

3.0 IMPLICATIONS 8

3.1 IMPLICATIONS OF SAMSUNGS INTERNAL CHANGES 8

3.2 STRATEGIC IMPLICATION ON SAMSUNG 8

3.3 STRUCTURAL CHANGE IMPLICATIONS 9

3.4 CORPORATE CULTURE IMPLICATION OF SAMSUNG 9

3.5 IMPLICATIONS OF POLITICAL ISSUES 9

3.6 IMPLICATION OF ECONOMICAL ISSUES 9

3.7 IMPLICATION OF TECHNOLOGICAL ISSUES 9

4.0 FUTURE CHALLENGES AND RECOMMENDATIONS OF SAMSUNG 10

4.1 FUTURE CHALLENGES 10

4.2 RECOMMENDATIONS FOR SAMSUNG 10

References 11

1.0 SAMSUNG PROFILE

Samsung Electronics Company Ltd is a South Korean giant company and one of the largest electronics producers in the entire world. Samsung Electronics functions in four main dimensions which are namely, the digital media, information and communication, semiconductors and consumer electronic appliances. Samsung Electronics Company Limited produces and sells video and audio equipment, televisions, computers, phones, fax machines, motors and compressors, solar systems, DRAM and SRAM (kovach, 2013) .

Samsung Electronics Company Ltd came into existence on 13th January, 1969. Founded by Lee Byang-Chul. The current CEO of the company is Jong-Kyun Shin (Samsung, 2016). The company was established with the aim of entering the consumer electronics industry. Black and white television was the first electronic to be manufactured by the company. The television begun to sell in the early 1970s. The company developed gradually various lines of electronics and started selling locally. After a few years, the company started to develop and