Store Lighting

Lighting can be a key factor in a store's success, attracting shoppers and creating an ambience that puts them in a buying mood.

Apparel Store Lighting

Mall Visited Palladium, High Street Phoenix, Lower parel

Brands : Pantaloons, Zara, Mineral

Apparel stores are always very well lit. with apt amount of light on what the costumer wants to see.

Pantaloons had bright white lights with a mix of yellow.

Higher ceiling lights were all white but the ones closer on the racks or placed on the podiums were yellow to make a much higher impact on the way the clothes look to the consumer.

At Zara, typical are the recessed ceiling luminaires, each consisting of a group of two Lightcast downlights with metal halide lamps for efficient general lighting with high visual comfort and one Gimbal directional luminaire with a low-voltage halogen lamp for accent lighting.

ZARA has developed its own reduced "brand-language", whereby mannequins are dramatically grouped together under scenic lighting against neutral backdrops. This creates striking, uniform images, allowing the company to do without expensive printed advertising campaigns.

The tools used by ZARA worldwide for this scenographic shop window lighting are: Quinta spotlights for low-voltage halogen lamps - always in versions with flood or spot reflectors - mounted on 3-circuit tracks

Lighting both window and interior displays is important. But good lighting design can also contribute to a warm, welcoming ambiance. The luxury retailer may choose to wash the space in subdued rosy or golden light, while the family store might stick to cheerful, practical bright white lighting. Featured items may be spotlighted from the ceiling or lit