Tata Motors Case Study
Autor: esser • April 23, 2012 • Case Study • 392 Words (2 Pages) • 2,202 Views
Introduction
Tata Motors is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches (Tata Motors). The Tata Group, India’s oldest and largest conglomerate, has ever since been committed to social responsibility and in that tradition. This would cause the change in the stategy of Tata motors based on Ratan Tata’s dream of developing an inexpensive yet safe car as it may have called ‘’ People’s car’’.
Macro Environmental Factors
Global automobile industry can be segmented into:
• Comercial vehicles
• Passenger vehicles
• Two wheelers
Two Wheelers Segment Attractiveness
Value Growth Margin Risk
Commercial Segment Attractiveness
Passenger Segment Attractiveness
All the segments above are dominated by small number of companies in India.
Key sucess factors in the Automotive Industry, by segment
Two-wheeler Segment
Key Buying Factors Competition Factors Key Success Factors
Price; Practical Price Logistics; Communication; Product Line
Commercial Segment
Key Buying Factors Competition Factors Key Success Factors
Price; Size Price; Product Line Logistics; Communication; Product Line
Passenger Segment
Key Buying Factors Competition Factors Key Success Factors
...