The Internet

The 
 operators 
 Internet 
 themselves 
 to 
 heart 
 a 
 competition 
 intense 
 are 
 submitted 
 to 
 of 
 obligations 
 of 
 limitations 
 of 
 expenses. 
 He 
 emanates 
 of 
 these 
 constraints 
 budget 
 a 
 put 
 to 
 available 
 of 
 amount 
 of 
 chains 
 of 
 television 
 free 
 or very 
 little 
 expensive. 
 The 
 logic 
 of 
 the 
 long 
 behind 
 meets 
 to 
 two 
 logical 
 converging 
 the 
 feeling 
 of 
 satisfaction 
 of 
 user 
 front 
 the 
 amount 
 of 
 choice 
 that 
 him 
 is 
 proposed 
 and 
 adhesion 
 likely 
 to 
 a 
 product 
 a 
 segment.

The 
 offers 
 television 
 of 
 operators 
 ADSL 
 are 
 all 
 organized 
 according 
 the 
 same 
 diagram 
: 
 They 
 include 
 a 
 offers 
 of 
 basis 
 at 
 least 
 a 
 fifty 
 of 
 chains 
 available 
 free 
 and 
 that 
 the 
 possibility 
 of 
 subscribe 
 in 
 option 
 to 
 of 
 chains 
 to 
 unit 
 or 
 to 
 of
 
 bouquets of channels, often foreign 
. 


In order to meet the new media expectations of the users, the providers of internet access up their offering with local and foreign channels.

For the channels funded by the advertising, the three main criteria of negotiation with the distributor are about the financial conditions, the visibility and the way the channel is put in value in the bouquet.

The composition of a bouquet is the result of a dosage between substitutability and attractiveness.

The objective of the cable industry is to make the channel’s composition attractive to the largest segment possible of the targeted population, with a low substitutability of the contents.