The Power of Qr Codes

Geneva Business School

Same Day Delivery: The power of QR Codes

Jihane Bouayad

July 8th, 2015

Professor

CSS 103 E-Business Principles

Same Day Delivery: The power of QR Codes

Table of Contents

Introduction        

Same-day Delivery        

Tie-up with a delivery startup or transportation company        

Fulfillment centers        

System Development        

Initiation phase        

Development Phase        

Implementation Phase        

Operation Maintenance        

E-Commerce strategy        

Bibliography        

Introduction

Spinneys, one of the leading supermarket chains in the United Arab Emirates, opened its first supermarket in Dubai in 1962 selling imported food products. Spinneys was the first supermarket in the UAE to “sell frozen chickens from a chiller van” (Spinneys).

Spinneys has a reputation for freshness, high-quality products, and qualified customer service. In addition to these, the retailer has been strongly driven by innovation and striving to offer its customer ‘the fresher experience’.

 Despite being one of the pioneers and the well-established supermarkets in the UAE, Spinneys still faces strong competition from the larger retail chains such as Carrefour and the Co-operation which play on economies of scale and can afford to play on price and therefore attract a larger share of customers. However, being a smaller retailer, Spinneys has a point of strength to use as an advantage, which is proximity to its customers.

The following paper is an attempt to suggest methods for Spinneys to expand its customer outreach in Dubai by making use of technology and innovative ideas that have been implemented in the past by innovative retailers such as Amazon and eBay.

Same-day Delivery

In order to run successful same-day delivery systems, companies like Amazon had to first ensure a solid logistics infrastructure that can support 'same-day delivery scale'. Amazon has indeed invested huge amounts of capital into implementing the strategy while understanding the risk associated with not being "fast-enough" or not being able to meet customer demand. The company however believed that if the strategy works, it would then conquer both its online and offline competitors and it did.