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Last update: July 8, 2015
  • Case Study: Carrefour in China, Building a Greener Store

    Case Study: Carrefour in China, Building a Greener Store

    Case study: Carrefour in China, Building a Greener Store Catalogue Background 1 .Case Overview& Current Strategy 1.1 Case Overview 1.2 Current Strategy 2. Internal Analysis 2.1 Strengths 2.1.1 Core Competencies 2.1.2 Tangible Assets 2.1.3 Intangible Assets 2.1.4 Organizational Capabilities 2.2 Weakness 3. External Analysis 3.1 Opportunities 3.2 Threats 3.3 PEST analysis 3.3.1 Political Factors 3.3.2 Economic Factors 3.3.3 Social Factors 3.3.4 Technological Factors 3.4 Porter's Five Forces Model 3.4.1 Threat of New Entrants-LOW 3.4.2 Bargaining

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    Essay Length: 2,219 Words / 9 Pages
    Submitted: December 24, 2015 Autor: 蓝昕 史
  • Strategic Marketing - Wilkinson's Case

    Strategic Marketing - Wilkinson's Case

    A C1.1 "Strategic marketing planning is simply a logical sequence and series of activities leading to the setting of Marketing Objectives and the formulation of plans for achieving them" Malcolm McDonald In other words, strategic marketing plan is the way, roadmap ,plan you put to achieve your pre-set , measurable, Corporate goals and objectives; it is a long term plan from three to five years. The strategic plan should tell you where your organization is

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    Essay Length: 6,169 Words / 25 Pages
    Submitted: December 28, 2015 Autor: indji
  • Southwest Airlines Case’s Brief

    Southwest Airlines Case’s Brief

    Irtaza Ishtiaq 6274/FMS/MBA/F13 (International Islamic University, Islamabad) SOUTHWEST AIRLINES CASE’S BRIEF Southwest airlines ranked as a national airline in America. It has a large fleet of 400 Boeing 737 airplanes and is operational in almost 59 cities of United States of America. It is a financially stable airline with cost leadership in the airline industry. However, after 9/11 incident their profits are going down and new security rules implemented by aviation authorities, which are becoming

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    Essay Length: 409 Words / 2 Pages
    Submitted: January 1, 2016 Autor: Irtaza Ishtiaq 6274-FMS/MBA/F13
  • Case Analysis: All the Wrong Moves - Nutrorim

    Case Analysis: All the Wrong Moves - Nutrorim

    CASE ANALYSIS: ALL THE WRONG MOVES Subject: Individual Behavior in Organization Section: D Group: 7 Anant Saraogi (2015199) Pushkar Bhave (2015207) Irina Rajan (2015215) Piyush Soni (2015223) Pushpal Saha (2015231) Sanjukta Roy (2015239) Shivendra Pratap Singh (2015247) Uddipta Bhadury (2015255) ________________ * Introduction The case study discusses the problem faced by Nutrorim and its CEO, Don Rifkin. Decision making is a critical task in any organization and same is the case with Nutrorim. During the

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: January 8, 2016 Autor: Piyush Soni
  • Ikea in Russia - Case Study

    Ikea in Russia - Case Study

    Florent Froideval 1B http://blogs.ionis-group.com/iseg/group/media/NEW-LOGO-ISEG-BFS-25-06-2014.jpg https://upload.wikimedia.org/wikipedia/en/a/a2/ISM-_International_School_of_Management_Paris_Logo.jpg INTERNATIONAL MARKETING FINAL ASSIGNMENT Afficher l'image d'origine FLORENT FROIDEVAL MR ISEG GROUP 1B INTERNATIONAL SCHOOL OF MANAGEMENT IKEA IN RUSSIA Presentation of the group IKEA IKEA is a Swedish-born group specializing in the global market Ammeublement kit. The entity was created in 1943 and is now present in 27 countries worldwide with more than 300 stores. IKEA distributes its products primarily in Europe with over 200 stores on the old

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    Essay Length: 2,549 Words / 11 Pages
    Submitted: January 12, 2016 Autor: Florent Froideval
  • Royal Enfield Case Study

    Royal Enfield Case Study

    U543Marketing Management-1 Project-Interim Report Submission Table I: Situation Analysis Analysis of: Identify key factors -that may affect the demand and supply of the selected brand in 2015-16 compared to the previous year Comment- on how these factors may impact the demand/ supply as well as the extent of impact. Company * Production capacity-Opening of the new plant * Waiting period to be reduced * Improved technology to optimize cost of production * Increasing global presence

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    Essay Length: 3,647 Words / 15 Pages
    Submitted: January 12, 2016 Autor: rohit agrawal
  • Of Mice and Men - Suffering from Disappointment and Loneliness

    Of Mice and Men - Suffering from Disappointment and Loneliness

    Skyla Rojas Of Mice and Men Essay English Period 9 Suffering from Disappointment and Loneliness In the novella Of Mice and Men by John Steinbeck, many people suffer from disappointment and loneliness. Some of these people include the characters Crooks, Curley’s wife, and Candy. The go through different obstacles in their lives the end in disappointment and loneliness. The obstacles they go through also cause the characters to feel disappointed about their lives as a

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    Essay Length: 686 Words / 3 Pages
    Submitted: January 12, 2016 Autor: Love1027
  • Mountain Man Case Analysis

    Mountain Man Case Analysis

    MIB – Valencia – Team 5 1. Introduction Mountain man brewing company, established 1925 in West Virginia by Guntar Prangel, is a family owned business that is mainly operating in the US premium beer market. Mountain Man’s only product is its Lager beer, named Mountain Man Lager, which has a strong regional presence. The Mountain Man Lager Beer is well known as “West Virginia’s Beer” and as the “Working man’s beer”. It has a distinct

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    Essay Length: 1,675 Words / 7 Pages
    Submitted: January 29, 2016 Autor: nweinzierl
  • Individual Case Analysis on Manny Isn't Everything

    Individual Case Analysis on Manny Isn't Everything

    Tee, Richard Allen Chong LS 135 – Section X December 3, 2015 Individual Case Analysis on “Manny Isn’t Everything” Summary of the Case In this case analysis, it talks about the relationship of Manny Hernandez (shift supervisor) and Fred Moran (one of his cutters). Manny classified Fred Moran as a flamboyant and chatty employee, and he feels like he is not working up to par with the standards of the company. He felt like what

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    Essay Length: 2,288 Words / 10 Pages
    Submitted: February 9, 2016 Autor: Richard Tee
  • Compare and Contrast the Depiction of Relations Between Jewish Men and Non-Jewish Women in Hemingway’s the Sun Also Rises (1926) and Fitzgerald’s the Last Tycoon (1940). Were Historical Changes a Factor in the Differences from the Mid-1920s to the Lat

    Compare and Contrast the Depiction of Relations Between Jewish Men and Non-Jewish Women in Hemingway’s the Sun Also Rises (1926) and Fitzgerald’s the Last Tycoon (1940). Were Historical Changes a Factor in the Differences from the Mid-1920s to the Lat

    2. Compare and contrast the depiction of relations between Jewish men and non-Jewish women in Hemingway’s The Sun Also Rises (1926) and Fitzgerald’s The Last Tycoon (1940). Were historical changes a factor in the differences from the mid-1920s to the late 1930s? 1. Relations between Jewish men and non-Jewish women in The Sun 2. Relations between Jewish men and non-Jewish women in The last tycoon 3. Things they have in common ⁃ Stahr could have

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    Essay Length: 7,801 Words / 32 Pages
    Submitted: February 12, 2016 Autor: Lois d'Iribarne
  • 12 Years a Slave

    12 Years a Slave

    Throughout chapter one, Solomon Northup explains his family history to the readers. Northup was born a free slave in July 1808 in Minerva, New York. Grew up working as a farmer alongside his father. His father served a white family in New York until his owner killed him. Northup married Anne Hampton and moved into a home in Saratoga Springs, New York. Northup worked in different industries and became a good violin player while his

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    Essay Length: 602 Words / 3 Pages
    Submitted: February 12, 2016 Autor: oxoxnicoleoxox
  • Contemporary Employment Law - Case 10.5

    Contemporary Employment Law - Case 10.5

    CASE PROBLEM 10.5: PROVING AGE DISCRIMINATION Case problem 10.5 is titled Proving Age Discrimination. This problem refers us to the case Evers v. Alliant Techsystems, Inc. In this paper, I will discuss the case Evers v. Alliant Techsystems, Inc., give a few brief facts about the ADEA, and answer the three questions presented in the problem. The questions are as follows: “What should age discrimination plaintiffs offer other than statistical evidence?” “Will statistics alone support

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    Essay Length: 2,050 Words / 9 Pages
    Submitted: February 13, 2016 Autor: hpenda1
  • E- Harmony Case

    E- Harmony Case

    The Magellan MBA - Strategic Management Name: Tiago André Couto Gomes Case: eHarmony Graded Assignment: Which of the four options should Waldorf pursue? Explain your reasoning. What are the risks involved? eHarmony main asset is its recognition as a serious and effective platform for people looking for a serious relationship. Any option that would put this recognition in danger would diminish the power and coherence of its message and endanger its main competitive advantage and

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    Essay Length: 678 Words / 3 Pages
    Submitted: February 16, 2016 Autor: Tiago Gomes
  • Eli Lilly Case Analysis

    Eli Lilly Case Analysis

    Eli Lilly and Company Case Analysis Student Name: ZEHUI ZHENG Student Number: 999779048 Contents * Executive Summary * VRIO Analysis of Eli Lilly * Motivation of Strategic Alliance * Leveraging resources and core competence * Spreading and Reducing Costs * Learning from Alliance Partners * Reducing intense competition * Major Problems of Strategic Alliance * Solutions of Strategic Alliance * Office of Alliance Management (OAM) * Alliance Managers * Three-dimensional fit analysis * Recommendations of

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    Essay Length: 3,263 Words / 14 Pages
    Submitted: February 18, 2016 Autor: MattZheng
  • Shoresalt Mini Case

    Shoresalt Mini Case

    Enes TAY 21202346 MINICASE CHAPTER 13 According to Bernice the equity rate is 10.5%. However; Mr. Brinepool says that “Our target rate of return on equity has been 16% for many years. By using given information we can find that: So we can say that Bernice’s value is close to real equity rate. Another issue is the preferred selling price. He uses 100$ for per share. However; it is known that shares are sold at

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    Essay Length: 404 Words / 2 Pages
    Submitted: February 23, 2016 Autor: enestay
  • The Woman’s Guiding, Not Determining, Function in a Home: a Case Study on Ruskin’s Tactics in Sesame and Lilies

    The Woman’s Guiding, Not Determining, Function in a Home: a Case Study on Ruskin’s Tactics in Sesame and Lilies

    The Woman’s Guiding, not Determining, Function in a Home: A Case Study on Ruskin’s Tactics in Sesame and Lilies In the excerpt from Sesame and Lilies, Ruskin delivers a speech to reinforce what he sees as the clearly distinct domains of the two genders by putting forth the claim that the woman, though whose role is to guide and rule the home, should remain complementary and supportive to the role of the man in his

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    Essay Length: 1,517 Words / 7 Pages
    Submitted: February 23, 2016 Autor: Tran Anh Minh Tu
  • Marketing Case

    Marketing Case

    Receive a favorable response in the media when launch healthymagination Healthymagination can brand GE as a more caring conglomerate Reason: 1. However, the market was growing. So GE need to make some adjustment to compete in this market. 2. Strength 1. GE has more than 40% market share of MRI and nearly 50% market share of CT in US. 2. Compared with its competitors, GE had significant brand equity with customers across the globe, due

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    Essay Length: 828 Words / 4 Pages
    Submitted: February 25, 2016 Autor: 薇 严
  • Eli Lily Case

    Eli Lily Case

    ________________ Question #1 A once fast-growing and profitable sector, with growth rates of 18% and gross margins above 60%, the U.S. pharmaceutical industry began to undergo changes in the early 1990s. Less pricing flexibility, slower rates of innovation, growing competition within drug classes, and the entry of generic drugs would make the pharmaceutical environment much more competitive. Despite increased investments in R&D, the number of new compounds launches in the market would stall and, the

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    Essay Length: 1,778 Words / 8 Pages
    Submitted: February 28, 2016 Autor: Jarrett Mackey
  • Audit Case Study - Professionalism

    Audit Case Study - Professionalism

    Code Name: NG1808 Texas A&M University IWA 3 Research: Professional Issues Based on your research of the authoritative literature (see Coverage Topics above) do you agree with Joe that you should not investigate these two accounts further? Why or why not? If you do not agree with Joe, what are your options to avoid subordinating your judgment as required by professional standards? Your answer to the above should incorporate/discuss the relevant substantive audit procedures for

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    Essay Length: 683 Words / 3 Pages
    Submitted: February 29, 2016 Autor: Trang Nguyen
  • Human Factors - Pilot Case

    Human Factors - Pilot Case

    Human Factors -decrease workload of pilots (most crucial human factor) * Cockpit undergone massive changes – now equipped with heads up toggles and wider screen – enables pilots to view digital information at eye level – better navigation. * Includes information bank of runways and directional planes of airports * Reduces divergence of pilots attention – all information needed summarized in a single panal * This reduces pilot error -allow pilots to fly the new

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    Essay Length: 333 Words / 2 Pages
    Submitted: March 1, 2016 Autor: hailin
  • A Philosophical Approach:the Pinto Fires Case

    A Philosophical Approach:the Pinto Fires Case

    The Ford Pinto Fires Case In the 1970’s Ford Motor Company released the Pinto, a new compact car that was more financially attainable than their other models. Unfortunately, the car was released to the public earlier than their models typically were in order to compete with foreign markets. With this escalated release with was “the shortest production planning period in automotive history”, came a serious design flaw (Treviño & Nelson, 2011). A defect in the

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    Essay Length: 1,633 Words / 7 Pages
    Submitted: March 5, 2016 Autor: lmspumpkin
  • Case Analysis Honda Motorcycles

    Case Analysis Honda Motorcycles

    People Management Fiasco in Honda Motorcycles and Scooters India Ltd. Paul Zaentz-Lewis Organizational Behavior Prof. Angelo DeNisi 28 September 2015 Reading about the strike activity on behalf of the workers at Honda Motorcycles and Scooters India Ltd. (HMSI) plant in Gurgaon, India is truly a case study in poor management and a lack of understanding of what the employees value. Although the workers enjoyed good salary levels, the supervisor to employee ratio was 1:3, representing

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    Essay Length: 367 Words / 2 Pages
    Submitted: March 11, 2016 Autor: Páll Lewis
  • Odi Company Case Solution

    Odi Company Case Solution

    ODI (A). Problem and recommendations: ODI has developed a completely new product – contact lenses for chickens, which has the potential to revolutionize the poultry industry by modifying animals’ behavior, thus, replacing traditional debeaking practices and saving the farmers annually 25 cents per bird. In pricing the product the Company faces the objective of balancing the need to have a high contribution margin (to cover high fixed costs, including R&D and marketing expenses) with a

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    Essay Length: 833 Words / 4 Pages
    Submitted: March 12, 2016 Autor: olexmat
  • Hp and Compaq Case Study

    Hp and Compaq Case Study

    HP-Compaq Case Case Questions 1. What would a SWOT analysis reveal? Strengths The merged company should have the strengths from both the two companies. * From HP * Market leader in imaging and printing, and high-end servers * Top supplier in UNIX market * From Compaq * Market leader in PC’s and storage systems * Significant player in enterprise systems * Market leader in fault-tolerant computing * New Strength * Sharing costs to be an

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    Essay Length: 2,048 Words / 9 Pages
    Submitted: March 12, 2016 Autor: mombassa
  • Case Analysis: Exxon and Hewlett-Packard

    Case Analysis: Exxon and Hewlett-Packard

    Running head: MKTG304 CASE STUDY Case Analysis: Exxon and Hewlett-Packard ________________ Week Two Case Analysis: Exxon and Hewlett-Packard Perhaps few corporate disasters are as well known as the Exxon Valdez oil spill of 1989 and the negative press which surrounded it. The core of the problem was a large tanker running aground and creating an incredible environmental disaster in its wake. “The resulting rupture caused a spill of 260,000 barrels, the largest spill ever in

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    Essay Length: 1,705 Words / 7 Pages
    Submitted: March 12, 2016 Autor: Ms Angel Starr

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