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  • Sample Business Plan

    Sample Business Plan

    Foreword This sample business plan was prepared by Craig Gonzales, undergraduate student, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea. The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and

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    Essay Length: 2,899 Words / 12 Pages
    Submitted: April 1, 2011 Autor: antoni
  • Marketing Objectives of Companies

    Marketing Objectives of Companies

    Part 3: Marketing Objectives A. What are the corporate marketing objectives of the company? Dorel industries has invested in marketing with new advertising, media, and public relations agency partners and a multi-million dollar campaign planned this year to support their portfolio of brand all while maintaining the focus on ROI. This, combined with their focus on developing even stronger retailer partnerships on both the Mass and IBD sides, will produce new initiatives aimed at enhancing

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    Essay Length: 1,553 Words / 7 Pages
    Submitted: April 1, 2011 Autor: viki
  • Marketing Mix - G20 Company - Nutritional Enhancement Product

    Marketing Mix - G20 Company - Nutritional Enhancement Product

    Company Description: The name of our company is G20 and we are introducing a brand new weight training and nutritional enhancement product called the ‘Bfit'. Our headquarters are located in Oshawa, Ontario Canada and we are determined to become a market leader in the personal fitness and nutrition business sector. This is our companies first year of operations and currently have no sales data or figures regarding our products and services. We anticipate a great

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 1, 2011 Autor: jon
  • Global Business Strategy

    Global Business Strategy

    Global Business Strategy 1. The Situation The forces of globalization are generally credited with the major role played in increasing the access of organizations to countless resources. Due to market liberalization for instance, large corporations are able to import cheap resources from various global regions and as such patronize the market through price leadership strategies. Nevertheless, another crucial characteristic of globalization is that it allows economic agents an incremental access to larger customer markets. This

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    Essay Length: 3,478 Words / 14 Pages
    Submitted: April 1, 2011 Autor: Antonio
  • Business Law

    Business Law

    Answer no. 4) Profit maximization which basically follows laissez-faire theory of capitalism is concerned about gaining long term profit, circumscribed within the boundaries of law. However it can also be argued that proper allocation of resources should sometimes be sacridized for the social concern that involves the employee, employer, the environment and society as a whole. Even though profit maximization is a prime motive in a free market, but when a firm is hires a

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    Essay Length: 394 Words / 2 Pages
    Submitted: April 1, 2011 Autor: rita
  • Marketing Plan - Coca-Cola Company

    Marketing Plan - Coca-Cola Company

    The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals. "Bubble Buzz" will be marketed as a unique functional drink while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of

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    Essay Length: 6,402 Words / 26 Pages
    Submitted: April 1, 2011 Autor: moto
  • Marketing Kfc

    Marketing Kfc

    Marketing is the right product to the right customer, at the right place, at the right time and the right price through right communication and promotion. Marketing is often dynamic, challenging, and rewardign it can also be frustrating and even disappointing. But it is never dull. In KFC all the Marketing efforts (Product Planning, Pricing, Distribution and Promotion) are designed and combined in a coherent and consistent way. They have the updated knowledge of market

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    Essay Length: 435 Words / 2 Pages
    Submitted: April 2, 2011 Autor: jon
  • Thesis Proposal for Methodological Vs Logical Behaviorism

    Thesis Proposal for Methodological Vs Logical Behaviorism

    Proposal: What does it mean to shape a student's mind? Methodological Behaviorism vs. Logical Behaviorism. 1. Objectives or purposes: One's views on the "theory of mind" may affect teachers' assumptions on how students learn. Therefore, this will correlate with the methodologies teachers use in the classroom, and their approach to teaching. Surveys of educators as well as additional research, support the argument that the methodological view is a vastly superior approach to teaching, because it

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    Essay Length: 903 Words / 4 Pages
    Submitted: April 2, 2011 Autor: Antonio
  • The Original Equipment Tire and the Replacement Tire Market

    The Original Equipment Tire and the Replacement Tire Market

    The tire industry is global in scope, and competitors originate, produce and market their product world wide in which Goodyear is the second largest producer, with Goodyear, Kelly-springfield, Lee and Douglas being its most well known brands among The tire industry divides into two end-use markets: The original equipment tire and The replacement tire market Original equipment tires are sold by tire manufacturers directly to automobile and truck manufacturers. One among the automobile is Honda

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    Essay Length: 268 Words / 2 Pages
    Submitted: April 3, 2011 Autor: antoni
  • Memorandum Business Economics

    Memorandum Business Economics

    Business Economics Memorandum Mr. President As you are well aware, we are currently experiencing a severe recession. Analysts have suggested that this condition will likely last another year. We have high unemployment and deflation. The current unemployment rate stands at 8% and is expected to continue to rise. The inflation rate is -2.4%. You have graciously given me the task as your Senior Economic Advisor the job of changing things around. First, I offer a

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    Essay Length: 2,042 Words / 9 Pages
    Submitted: April 3, 2011 Autor: andrew
  • Peter F. Drucker - Father of the Modern Marketing Management Concept

    Peter F. Drucker - Father of the Modern Marketing Management Concept

    At the beginning of this article, I can conclude that Peter F. Drucker is the father of the modern marketing management concept. He saw himself as a management, not marketing, specialist with a primary interest in management principles and theory. Ant there are two entrepreneurial functions-marketing and innovation. I also know that marketing is not only much broader than selling; it is not a specialized activity at all. In fifty years ago, he also assertion

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    Essay Length: 712 Words / 3 Pages
    Submitted: April 3, 2011 Autor: moto
  • Business Plan - Buster's Convenience Store

    Business Plan - Buster's Convenience Store

    Executive Summary This business plan outlines the proposed expansion of Buster's Convenience Store from a one-store to a two-store operation. Buster's is a convenience store based in the lobby of the Cameron Building, a large office building in the town of Bellevue. Bellevue's population as of the 2010 census was 50,137. This is a growth of 13% since the 2000 census and due to the expanding economy in the civilian sector it is expected to

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    Essay Length: 2,387 Words / 10 Pages
    Submitted: April 3, 2011 Autor: andrey
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments, named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March

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    Essay Length: 6,860 Words / 28 Pages
    Submitted: April 4, 2011 Autor: andrew
  • International Markets

    International Markets

    Introduction International markets as a country or a group of countries, which can consist of customers from several countries (Hollensen, 2011). Potential determinants of the firm's choice of foreign markets In context of textbook suggested that the international market selection can be classified two groups: global industrial environment and firm's characteristics. Such as the typical model of international market selection by business service companies by O'Farrell and Wood determined, consider the market size, geographic proximity,

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    Essay Length: 547 Words / 3 Pages
    Submitted: April 4, 2011 Autor: Antonio
  • How to Start a New Business

    How to Start a New Business

    When people intend to go into business there are several different options available. The main three options are starting a new business, purchasing an existing business and franchising. In this week's learning we compared each of those options. I realized that starting a business is not as what I used to think of and that starting a new business is not always the best choice. Each of the three options has its own respective advantages

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    Essay Length: 261 Words / 2 Pages
    Submitted: April 4, 2011 Autor: simba
  • Gm 597 Week 3 - Business Law

    Gm 597 Week 3 - Business Law

    GM597 Week 3 22.10 Reference to another agreement Holly Hill Acres, Ltd had purchased land from Rogers and Blythe. Holly Hill issued a promissory note for a mortgage to Rogers and Blythe a couple of months later Rogers and Blythe took out a loan from Charter Bank of Gainesville. In order for Rogers and Blythe to secure the loan from Charter Bank they had to transfer the promissory note it had created with Holly Hill.

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    Essay Length: 781 Words / 4 Pages
    Submitted: April 5, 2011 Autor: Techone
  • Pakistan Soft Drink Market

    Pakistan Soft Drink Market

    Research Proposal: Pakistan soft drink market is quite huge and impressively increasing its volume. This soft drink market comprises different products. One of the major products, apart Cola drinks, of this market is Energy Drink. The charismatic aspect of energy drink is that it is growing at a fast pace. Coca cola is the largest soft drink company of the world, has the largest market share in the world and the main competitor of Pepsi

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    Essay Length: 427 Words / 2 Pages
    Submitted: April 6, 2011 Autor: simba
  • Market Psycogology - Consumer Behaviour

    Market Psycogology - Consumer Behaviour

    INTRODUCTION. Consumer Behaviour according to Bennett (1989) in Blythe (2008) is "The dynamic interaction that affects cognition , behaviour and environmental by humans which conduct the exchange processes in their lives". In this above definition it shows that there are three sciences involved in understanding consumer behaviour; Sociology, Psychology and Anthropology. This review will focus on three psychological theories named: Perception, Memory and Learning and how these theories are applied by marketers to effect changes

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    Essay Length: 3,513 Words / 15 Pages
    Submitted: April 6, 2011 Autor: moto
  • McBride Financial Services - Marketing Plan

    McBride Financial Services - Marketing Plan

    Marketing Plan – McBride Financial Services McBride Financial Services is looking to increase their business as they move into the financial service providing section lending. Based on their website they have a marketing plan put together to target a specific group along with how they plan to advertise in order to get their name and services out to the public. McBride has a good plan for moving forward in their marketing plan; however there are

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    Essay Length: 715 Words / 3 Pages
    Submitted: April 6, 2011 Autor: Antonio
  • Reserch Proposal

    Reserch Proposal

    Simplecall is a recently established internet based electronic components trading company employing a small group of geographically dispersed telesales agents, business administration and engineering personnel.Which headoffice is 102 whitecheaple London E1 4dl. Projected sales for year 2011 are upwards of £.5 million in positive revenues. Operating margins were initially forecasted to be on the tight side through the first quarter of 2011 however the gap has been gradually expanding over the past quarter as a

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    Essay Length: 257 Words / 2 Pages
    Submitted: April 6, 2011 Autor: Antonio
  • Understanding Rural Market

    Understanding Rural Market

    Understanding Rural Market Rural India accounts for over % of India's population and this in itself offers a tremendous opportunity for generating volume driven growth Contrary to general perceptions, incomes in rural India have improved dramatically over the years mainly due to the eleven successive normal monsoons and increasing crop yields. 50% of India‟s GDP lies in rural purchasing power 60% of villages are connected by and all weather roads Distribution Channels in Rural Market

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    Essay Length: 684 Words / 3 Pages
    Submitted: April 7, 2011 Autor: simba
  • Banco De Santiago - Strategic Marketing Implementation

    Banco De Santiago - Strategic Marketing Implementation

    Banco Santiago Strategic Marketing Implementation Introduction In the late 1990s, main Chilean banks were facing strong competition and fast duplication of new products and services. The most competitive area was personal banking. Faced with these challenges, Banco Santiago needed to change its strategic focus from products to customers. Central to a new philosophy was the improvement of account retention strategies and a renewed emphasis on attracting customers from other banks. In 1997, Banco Santiago commissioned

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    Essay Length: 6,405 Words / 26 Pages
    Submitted: April 7, 2011 Autor: peter
  • Carlson, Mark (2007) "a Brief History of the 1987 Stock Market Crash with a Discussion of the Federal Reserve Response"

    Carlson, Mark (2007) "a Brief History of the 1987 Stock Market Crash with a Discussion of the Federal Reserve Response"

    This critical review emphasized on some mixed findings about factors that caused the Stock Market Crash in 1987 and how this crash affected the Dow Jones (DJIA) and the S&P 500 index. On October 19, 1987 or also known as "Black Monday", the stock market (together with the associated futures and options markets) had crashed, with the S&P 500 stock market index falling about 20%. He reviewed that among the notable problems were because of

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    Essay Length: 313 Words / 2 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Case - Ab Chemicals

    Marketing Case - Ab Chemicals

    To: Managing Director of AB Chemicals Date: 10/12/2009 Task 1 (Assessment Criteria 1.1, 1.2, 1.3 and 1.4) I do consider AB Chemicals to be a marketing oriented organisation, now I will explain the marketing concept. Marketing is an ongoing procedure of preparation and implementing the marketing mix (Product, Price, Place, Promotion, and Packaging) for products, services or ideas to match existing and potential customer needs. Marketing includes advertising, distribution and selling, also when working in

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    Essay Length: 4,109 Words / 17 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Mix - Joint Venture Marketing

    Marketing Mix - Joint Venture Marketing

    International Business Management Student Name – Dhaval Shah Student Number – M00342031 Submitted To ELLIS L.C. OSABUTEY Joint Venture "Joint venture marketing is a business agreement where at least two or more people join up to work on a particular project, market or two runs a business. " (M LEVENHAGEN)" A joint venture is a kind of agreement in which individuals create a new business entity or official business relationship by sharing their investment and

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    Essay Length: 1,932 Words / 8 Pages
    Submitted: April 7, 2011 Autor: jon

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