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  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Apple Innovation

    Apple Innovation

    Key lesson 1: Innovation is the key to staying alive in a rapidly changing market. The market is dynamic, therefore so must the company. Steve Jobs looked beyond computers but stayed within the field of technology and actually revolutionized it. From the beginning Apple invested heavily in its R&D. Key lesson 2: Consumers crave openness and compatibility. Sales suffer when compatibility and accessories are limited. When third parties are allowed, such as an PC can

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    Essay Length: 694 Words / 3 Pages
    Submitted: March 17, 2011 Autor: andrew
  • Apple Inc: Building Successful Brands

    Apple Inc: Building Successful Brands

    Introduction Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. The company was founded in 1976 and from the very beginning; the company has been at the forefront of technology and have evolved through tough times by carefully positioning its products and strategising their business moves. Quality Apple

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    Essay Length: 1,027 Words / 5 Pages
    Submitted: March 31, 2011 Autor: jon
  • Apple Inc - the Retail Marketing

    Apple Inc - the Retail Marketing

    The retail marketing is one of the most dynamic and existing areas of growth in the global economy. In order to fight with the competitors, to stand out in a saturated marketplace, retailers are focusing on customer-centre service, personalization and loyalty programs to attract and retain customers. It keeps consumers updated on existed products as well as promotes new products for customers. When the organisation used correctly, it can help to understand their market, their

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    Essay Length: 325 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Apple Inc Swot Analysis

    Apple Inc Swot Analysis

    Abstract This document includes a complete SWOT analysis of Apple Inc. The SWOT analysis identifies product development, marketing, customer loyalty, brand name and quality as Apple's strengths. Price, share holder relationship, controlling organizational structure, limited products and a low presence in businesses are identified as Apple's weaknesses. Product expansion, improved product warrantees, enhance security, flexibility for consumers and opening more retail stores are all identified as opportunities for Apple. The SWOT then identifies competition, economic

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    Essay Length: 5,375 Words / 22 Pages
    Submitted: April 11, 2011 Autor: peter
  • Apple Case Study

    Apple Case Study

    Executive Summary This is a case study of Apple Computer Inc. information system management (ISM). In order to evaluate Apple’s ISM the case will first provide the initial background information as found in Baltzan and Phillips (2009). Next, using Apple’s website additional updates to the case will be provided. Using that information in addition to other sources, the following five questions will be addressed: 1. Would it be unethical for Apple to sell its iTunes

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    Essay Length: 535 Words / 3 Pages
    Submitted: July 24, 2011 Autor: nayblount
  • Apple Computer Inc 1998

    Apple Computer Inc 1998

    APPLE COMPUTER, INC. by Richard D. Freedman and Jill Vohr New York University Leonard N. Stern School of Business Revised April 1998 Apple Computer was formed in 1976 by Steven Jobs and Stephen Wozniak, who visualized a personal computer that could be used easily by anyone. Together, they created the Apple I. Setting up shop in Jobs’ garage, they soon experienced sales beyond the garage’s capacity. In the same year, A.C. Markkula was recruited as

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    Essay Length: 1,692 Words / 7 Pages
    Submitted: July 31, 2011 Autor: haspme
  • Apple Marketing Plan

    Apple Marketing Plan

    The Marketing Environment1. Competitive forces: The competition to start a recycling program within colleges and universities are somewhat weak locally, but very strong nationally. The percentage of items recycled is difficult to obtain since there is minimal participation within in local communities. Competition within the recycling industry is strong in national sense, but weak in advertising and local participation. 2. Economic forces: Nationwide, many universities and colleges have implemented recycling programs to help with the

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    Essay Length: 312 Words / 2 Pages
    Submitted: September 1, 2011 Autor: jon
  • Apple - Corporate Governance and Sustainability

    Apple - Corporate Governance and Sustainability

    1. INTRODUCTION As the world becomes more increasingly globalised organizations are subjected to increased scrutiny from both the media and the public. As such the way organizations govern themselves is becoming increasingly more important and is being used to differentiate with competitors. The aim of this paper is to establish what corporate governance in the banking sector is and link those concepts to how banking organizations perform and how their corporate governance strategies are evolving

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    Essay Length: 3,407 Words / 14 Pages
    Submitted: September 11, 2011 Autor: simba
  • Apple Ipad - in What Stage of the Product Life Cycle (plc) Is Your Group-Project Industry?

    Apple Ipad - in What Stage of the Product Life Cycle (plc) Is Your Group-Project Industry?

    Section 3: Industry Analysis 3.1 In what stage of the product life cycle (PLC) is your group-project industry? The tablet PC market appears to be in the middle to end of the growth phase in its product life cycle. The consumer tablet market was ignited by the introduction of the Apple iPad in April 2010; however the tablet PC or slate PC market has been around for many years. The focus of the traditional tablet

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: September 22, 2011 Autor: vmeronnee
  • Donna Dubinsky - Apple Computer

    Donna Dubinsky - Apple Computer

    Steven Covey captured it best in his quote, “Seek first to understand, then to be understood.” Covey’s insightful comment captured the essence of Dubinsky’s challenges as she experienced the tech industry and the power struggles at Apple during her tenure there. Donna Dubinsky entered into the ranks of Apple Computer in July, 1981. Apple, at that time was a robust tech firm holding market share at 40%. In an interview in later years Dubinsky reflected

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    Essay Length: 377 Words / 2 Pages
    Submitted: September 28, 2011 Autor: Codfish53
  • Rim Vs. Apple Case Study

    Rim Vs. Apple Case Study

    INTRODUCTION RIM (Research in Motion), the makers of Blackberry, are debatably the leader in smart phone technology today. The small Canadian entrepreneurship released their first Blackberry in 1998. With its QWERTY keyboard, and all-in-one features, demand for the product was explosive. Since then, RIM has grown into a globally successful company with 14 million people using Blackberry in over 135 countries. Consumers were first drawn to the Blackberry because of its all-in one feature. With

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    Essay Length: 862 Words / 4 Pages
    Submitted: October 30, 2011 Autor: Freepapersvv
  • What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    Assignment Questions 1. What are the chief elements of Apple's overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements that we found when analyzing apple case study was performance, position in the market and innovation. 1. Performance apple needs the performance of the company to be good as there is no place for under performance in this industry as there is a lot of competition and they

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    Essay Length: 339 Words / 2 Pages
    Submitted: November 2, 2011 Autor: antoni
  • Apple Accounting

    Apple Accounting

    Question 1 Under the subscription model Apple recorded estimated revenues of $5,962,500 for the 30 hour period following the launch of the iPhone. This amount is derived from the following assumptions: Apple received an average of $530/iPhone; 270,000 iPhones were sold during the 30-hour timeframe; and, the subscription period is 24 months. Mathematically the equation reads ($530 * 270,000 / 24). If all revenue had been recorded at the point of sale, Apple could have

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    Essay Length: 730 Words / 3 Pages
    Submitted: November 13, 2011 Autor: simba
  • Apple Case - Leadership Theory

    Apple Case - Leadership Theory

    Steve Jobs fits best with the trait theory which is also called the "great man" theory of leadership. The main believe of trait theories are that they can develop through experience and learning. As a matter of fact that apple is well-known as learning and innovative company due to Steve Jobs amazing management style. Jobs has faced a lot of different market situations along with his career and almost in all he has succeeded, although

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    Essay Length: 617 Words / 3 Pages
    Submitted: November 23, 2011 Autor: peter
  • Apple Inc History

    Apple Inc History

    Overview Apple Inc. was founded in 1976 by Steven Wozniak and Steve Jobs. The company offers Personal Computer Hardware, Software and other non-computer product. Apple managed its business largely on a geographic basis, its primary geographic segments are North America and South America, Europe, Africa, the Middle East, and Japan. • In 1979-1983 the top executives had major difficulties working with each other which resulted to Steve Jobs resignation in the company • In 1996

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    Essay Length: 577 Words / 3 Pages
    Submitted: November 25, 2011 Autor: jon
  • Apple's Hunger Marketing

    Apple's Hunger Marketing

    I've had a academic conversation recently around four weeks ago when my International English Language Test. And that has been my precious memory. That conversation happened in the procedure of Oral English Language Testing. My examiner is a smoothie who is hospitable and frank. One thing absolutely interesting is he asked me had I take my mobile away before I enter his testing room again and again. Finally, after three times confirmation, we started the

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 26, 2011 Autor: moto
  • Apple - Strengths

    Apple - Strengths

    Strengths • Brand awareness: Apple is well known brand for new technology in terms of entertainment with the iPod/iPhone, smartphone with the iPhone and personal computers with the iMac. • Cash: Apple has huge cash reserves which could be used anytime for diversification, strategic alliances or mergers/takeovers. • Innovative product line: The iPhone was, at the time of launch, an innovative product offering a new approach to mobile industry with the introduction of a touchscreen

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    Essay Length: 304 Words / 2 Pages
    Submitted: November 30, 2011 Autor: jon
  • History of Apple

    History of Apple

    Apple Inc., formerly Apple Computer, Inc., a multinational company that creates consumer electronics, computer software, and commercial servers. The main product line of Apple is iPhone, iPod music player, and the Macintosh line of computers. Founder of Apple Steve Jobs and Steve Wozniak created the Apple Computer successfully on 1 April, 1976, with the release of the Apple I, and started the company on January 3, 1977, in Cupertino, California. For more than two decades,

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    Essay Length: 264 Words / 2 Pages
    Submitted: December 8, 2011 Autor: shuzane92
  • Apple Inc. Case

    Apple Inc. Case

    Executive Summary Founded in 1976, Apple Inc. is currently the front runner in innovation and design with strong corporate goals, values and vision. With its aggressive business strategy of innovation, design, branding and strong marketing appeal Apple Inc. has quickly become a trend setter. Their product lines featured in 2010 include the Mac, iPod, iPhone and iPad which is complimented by their exclusive portfolio of operating systems, software, Apps, accessories, service and support. However, the

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    Essay Length: 262 Words / 2 Pages
    Submitted: December 20, 2011 Autor: trickith
  • Ipod in Japan: Can Apple Sustain Ipod Craze?

    Ipod in Japan: Can Apple Sustain Ipod Craze?

    CASE 10 iPOD IN JAPAN CAN APPLE SUSTAIN JAPAN’S iPOD CRAZE? INTRODUCTION On January 12, 2005, Apple Computer, Inc. announced revenue of $3.49 billion and a net profit of $295 million for its fiscal first quarter that ended December 25, 2004. This was the highest quarterly revenue and net income in Apple’s history. These were surprising and serendipitous results for Apple given that as late as 2002, critics wondered if Apple could turn waning market

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    Essay Length: 704 Words / 3 Pages
    Submitted: December 21, 2011 Autor: shafiqhamsi
  • Apple's Case Study

    Apple's Case Study

    When analysts and tech industry experts try to gauge the lasting strength of Apple's burgeoning smartphone dominance, they usually take the obvious route, comparing suspected advancements with the iPhone against competitors including Android and Blackberry. (Photo: Reuters)<br>Apple is grabbing more marketshare in the smartphone space, but the company is winning in other areas as well. The powerful combination across several segments is making Apple stronger in each. Enlarge (Photo: Reuters) Apple is grabbing more marketshare

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    Essay Length: 759 Words / 4 Pages
    Submitted: January 29, 2012 Autor: Miltani
  • Ethics: On the Job Fetal Injuries and Beech-Nut and the No-Apple Juice Apple Juice

    Ethics: On the Job Fetal Injuries and Beech-Nut and the No-Apple Juice Apple Juice

    TABLE OF CONTENTS SECTION # 1 Case # 1: ON THE JOB FETAL INJURIES Synopsis……....……….……………………………..….01 Answer # 1…………………………………………….….02 Answer # 2…………………………………………….….03 Answer # 3…………………………………………….….04 Answer # 4…………………………………………….….05 Answer # 5…………………………………………….….05 Answer # 6…………………………………………….….06 What managers can learn?….……………………….....07 SECTION # 2 Case # 2: BEECH-NUT AND THE NO-APPLE JUICE APPLE JUICE Synopsis……...……………..…..……..……………….…..08 Answer # 1…….….………………………………………....09 Answer # 2…….…………………………………………….09 Answer # 3…………………………………………………..10 Answer # 4…………………………………………………..11 Answer # 5…………………………………………………..13 Answer # 6…………………………………………………..13 Answer # 7…………………………………………………..13 Answer # 8…………………………………………………..14

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    Essay Length: 4,221 Words / 17 Pages
    Submitted: February 9, 2012 Autor: moto
  • Steve Jobs: Co-Founder of Apple

    Steve Jobs: Co-Founder of Apple

    Steve Jobs: Co- Founder of Apple In the movie Pirates of Silicon Valley, there are three important pieces of information I discovered about the Co-Founder of Apple, Steve Jobs. This movie takes us through some of the most important times in Steve Jobs’ life, from co-inventing a wooden computer in his parents’ garage to becoming CEO of one of America’s largest computer companies. He was a very creative, imaginative man who was very important to

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    Essay Length: 572 Words / 3 Pages
    Submitted: February 15, 2012 Autor: bmandy
  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto

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