Apple Inc. Case

Executive Summary

Founded in 1976, Apple Inc. is currently the front runner in innovation and design with strong corporate goals, values and vision. With its aggressive business strategy of innovation, design, branding and strong marketing appeal Apple Inc. has quickly become a trend setter. Their product lines featured in 2010 include the Mac, iPod, iPhone and iPad which is complimented by their exclusive portfolio of operating systems, software, Apps, accessories, service and support.

However, the industry Apple Inc. competes in is quickly being saturated forcing Apple to seek new lines of revenue where they can gain a competitive advantage over their fierce competitors while dealing with public relations issues and the poor health of their visionary.

Maintaining a lead in an industry with aggressive competition, Apple Inc. uses their tangible and intangible resources and the capabilities of their research and development teams to their maximum advantage. Apple’s greatest threat is the rivalry among competitors, the threat of substitutes and duplication of their technology. Meanwhile the opportunities to expand globally can open the door to new possibilities; it could enhance their branding power.

For growth viable options for Apple Inc. to consider are market penetration, market development including expansion in Asia, and product development which is in line with their current strategy of innovation and design.

For Apple Inc. to maintain a sustainable future expansion into international market gives them access to new customers and offer the best opportunity for growth and profits. Also offers an opportunity for international recognition. 

Table of Contents

Executive Summary 2

Company Overview 5

Mission Statement 5