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Last update: October 4, 2016
  • Amber Inn Case Analysis

    Amber Inn Case Analysis

    Introduction Amber Inn & Suites is a top-rated, large hotel chain that was founded in 1979 and now holds 250 hotel properties in many states. The Amber Inn & Suites have a great total of 30 thousand rooms and the company's profits are estimated to be at $ 422.6 million while running a deficit of nearly $ 16 million. Amber Inn tends to attract and to cater to mostly to a professional clientele that is

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    Essay Length: 955 Words / 4 Pages
    Submitted: August 6, 2012 Autor: simba
  • Case Analysis - First in Show Pets

    Case Analysis - First in Show Pets

    Case Analysis – First in Show Pets BACKGROUND AND PROBLEM DEFINITION The case discusses the dilemma First in Show Pet Foods are under in deciding whether to enter retail dog food market after being in a different market area altogether. Their problem also lies in deciding what kind of marketing strategies to target the retail dog food market and also make a return of 15% in its first year of operation. To begin with, First

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    Essay Length: 615 Words / 3 Pages
    Submitted: August 8, 2012 Autor: peter
  • Nfl Case Analysis

    Nfl Case Analysis

    Happy Sunday Everybody,    Believe it or not, we aren't far away from the start of the NFL season. The Giants and Cowboys kick off from New York on Wednesday, September 5, with a full slate of games just 5 Sundays away. I'd like to cement the date a couple of dates for the league. First, we need to finalize the date I need keepers, and secondly, our draft date.    Before we get to

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    Essay Length: 398 Words / 2 Pages
    Submitted: August 10, 2012 Autor: Bdb555
  • Unocal Case Analysis

    Unocal Case Analysis

    Unocal Case Analysis This case discusses the ethical issue of Union Oil Company of California (Unocal), which was responsible for constructing the 256-mile pipeline to carry the gas from Yadana to Thailand in the Burma’s gas project. However, there were egregious human rights violations occurring in southern Burma during the pipeline construction period. The argument is whether Unocal benefited the people of Burma to develop their living environment, or ruined the normal human rights from

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    Essay Length: 552 Words / 3 Pages
    Submitted: August 17, 2012 Autor: wy5155880
  • Five Star Tools Case Analysis

    Five Star Tools Case Analysis

    EXECUTIVE SUMMARY Five Star Tools is a small family owned firm that manufactures diamond coated cutting tools used by jewelers. In the past two years, the company has experienced growth and is at capacity in the coating and sharpening process. This has created a constraint, or bottleneck, that has caused the company to miss deadlines on orders for customers. This case analysis seeks to provide solutions to the constraint problem. ANALYSIS The president of the

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    Essay Length: 462 Words / 2 Pages
    Submitted: August 19, 2012 Autor: iquaggle
  • Book Publishing Case Analysis

    Book Publishing Case Analysis

      The Book Publishing Industry: An External Analysis Marketing Plan Project Team 6 Comm 352 (04) Maureen Bourassa February 8, 2011 Table of Contents Introduction 1 Macro-Environment Technological Trends 1 Economic Trends 2 Political Trends 3 Demographic Trends 4 Socio-Cultural Trends 5 Ecological Trends 6 Micro-Environment Channel Members 7 Competition 8 Conclusion 8 References 9 Appendix A – Population Distribution 11 Introduction The publishing industry in Canada has remained largely unchanged in terms of production

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    Essay Length: 3,111 Words / 13 Pages
    Submitted: August 24, 2012 Autor: antoni
  • Case Analysis Week 6

    Case Analysis Week 6

    Dell Direct and Not-So-Direct Case Summary: Dell is the largest computer-systems company based on estimates of global market share. It is also the fastest growing of the major computer-systems companies competing in the business, education, government, and consumer markets. Dell's product line includes desktop computers, notebook computers, network servers, workstations, and storage products. Michael Dell founded the company based on the concept of bypassing retailers and selling personal computer systems directly to customers, thereby avoiding

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    Essay Length: 736 Words / 3 Pages
    Submitted: August 26, 2012 Autor: jon
  • Giberson Art Case Analysis

    Giberson Art Case Analysis

    Glass cost per pound $21.42 / 150 pounds (since 50 pounds of each production is “dirty glass” that “cannot be recycled as cullet” according to the notes) = $0.14 / pound Adding to this cost is the gas to fire the ovens at $1,000 / month. As we covered he can make 150 pounds of usable class per week and there are 4 1/3 weeks per month. $1,000 / 4.333 = $230.77 per 150 pounds

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    Essay Length: 422 Words / 2 Pages
    Submitted: September 13, 2012 Autor: hapellis
  • Internal Google Case Analysis

    Internal Google Case Analysis

    Table of Contents How well is the company’s present strategy working? 2-3 SWOT Analysis 3-6 Relative Cost Position/Value Chain Analysis 6 Company’s Competitive Position 7-9 Main/Most Important Issues 9 How well is the company’s present strategy working? Google has been on the right track for many years now. They have been on a 14-year march to become the largest search engine provider in the United States and the world. This proves that Google’s strategy is

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: September 23, 2012 Autor: ogaekdb129
  • Case Analysis for Shangri-La Hotels

    Case Analysis for Shangri-La Hotels

    Case analysis for Shangri-la Hotels. Business Policy Text from Senior Level Business Policy/Strategy Class: Shangri-La Hotel â€" Strategic Analysis Introduction Shangri-La Hotels and Resorts have emerged as one of the most appreciable brands in the international hotel industry. The Company has garnered its reputation based on its commitment to provide a world class service. Even though the hotel was running successfully during the 1990s it had not evolved any core values or long-term strategic planning.

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    Essay Length: 2,040 Words / 9 Pages
    Submitted: October 12, 2012 Autor: antoni
  • Cemex Case Analysis

    Cemex Case Analysis

    There are many benefits CEMEX and the other global competitors can derive from globalization, even in an industry as apparently localized as the cement industry. Firstly, they can spread their investments across several countries. With the diversification of their investments, they can prepare for volatility in foreign markets, including offsetting the effects of risks such as a political sanction of imposed 31% of countervailing duty on its exports. Also, in addition to reducing the impact

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    Essay Length: 1,107 Words / 5 Pages
    Submitted: October 14, 2012 Autor: jack123deng
  • Cowgirl Chocolates - Case Analysis

    Cowgirl Chocolates - Case Analysis

    COWGIRL CHOCOLATES - CASE ANALYSIS MBA Individual Assignment MKT 6661 Fall 2012 By Brandon W. Viator Table of Contents 1. Marketplace Introduction 2. SWOT Analysis 3. Problem Statement 4. Identification of Alternatives 5. Critical Issues 6. Alternative Analysis 7. Recommendations Cowgirl Chocolates-Case Analysis Marketplace Introduction Cowgirl Chocolates has been a declining business year over year financially since its inception in 1997. In brief the history of the company looks like this. Marilyn Lysohir and her

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    Essay Length: 3,077 Words / 13 Pages
    Submitted: October 17, 2012 Autor: markieboy
  • Case Analysis Springfield

    Case Analysis Springfield

    Introduction The case is set in January 2008 where Larry Buckingham who is the marketing director for Nor'easters, a new Class A minor league baseball team in Springfield Massachusetts is trying to price the tickets for the first season to be held in June 2009. His two main objectives were to maximize ticket income and attendance. The basis for starting a baseball team in Springfield is to take advantage of the city's distance from any

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    Essay Length: 1,518 Words / 7 Pages
    Submitted: October 21, 2012 Autor: andrew
  • Walmart Stores, Inc. Case Analysis

    Walmart Stores, Inc. Case Analysis

    Wal*Mart Stores, Inc Case Analysis In the 1950s, Wal-Mart started with few discount stores situated only in small and rural towns. From the beginning, Sam Walton has built a culture with & quot;low-cost" products, a unique value culture where value are preferential to luxury. Nowadays, Wal-Mart is the most valuable firm in the world. According to the 2008 Fortune 500 index, Wal-Mart Stores Inc. is the number one retailer. In 2008, Wal-Mart stores, Inc. possessed

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    Essay Length: 1,558 Words / 7 Pages
    Submitted: November 8, 2012 Autor: hemant3911
  • Ben & Jerry's: Preserving Mission & Brand Case Analysis

    Ben & Jerry's: Preserving Mission & Brand Case Analysis

    Executive Summary When the culture and values of an organization are compromised, backlash can occur both internally and externally. The history of Ben & Jerry’s highlights the repercussions that can result from a deviation of values. Ben & Jerry’s is an ice cream company that was created in Burlington, Vermont by Ben Cohen and Jerry Greenfield in 1978. The company’s recipe for success stems from its laid back, employee centered environment and from its dedication

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    Essay Length: 2,507 Words / 11 Pages
    Submitted: November 12, 2012 Autor: kdischer
  • Mtv Case Analysis

    Mtv Case Analysis

    In this case key issue is ‘Think Global Act Local’ strategy of MTV and other companies like Mcdonalds etc. Mc Donalds have various products dedicated to Indian taste like Mc Aaloo Tikki etc. In other MNC’s also they need to adopt to the local culture. As we know culture of US is very open. Shaking hands with ladies is common, this cannot be done in Middle east countries or Islamic countries. The rules of company

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    Essay Length: 1,555 Words / 7 Pages
    Submitted: November 14, 2012 Autor: anuragmishra12
  • Chattanooga Ice Cream Company Case Analysis

    Chattanooga Ice Cream Company Case Analysis

    Introduction Teamwork has become so influential and determinant of outcomes on goals in many organizations. Thus, the concept of teamwork has been given a lot of attention in the management process. Instead of the old management models, contemporary management lays emphasis on leadership and effective teamwork approach. Therefore, the potential of creating and managing teams in an organization is highly valued. Managers or top company executives are highly encouraged to prioritize the concept of teamwork

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    Essay Length: 1,518 Words / 7 Pages
    Submitted: November 16, 2012 Autor: janisfbrown
  • Case Analysis of Bank of America: Mobile Banking

    Case Analysis of Bank of America: Mobile Banking

    Case Analysis of Bank of America: Mobile Banking Case Analysis of Bank of America: Mobile Banking Marcus J. Durr Professor Trittipo AMBA 650 Section 9047 January 31, 2012 Abstract During the tough time for the banking industry when many banks have gone into bankruptcy or have began add numerous fees to their service in order to stay afloat; Bank of American (BoA) has also experienced some of the effects of the financial crisis. In an

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    Essay Length: 1,284 Words / 6 Pages
    Submitted: November 24, 2012 Autor: freeloopyy
  • A1 Case Analysis

    A1 Case Analysis

    TO: Chuck Smith FR: Consultant # 001708049 RE: The Lawry Defense DA: February 15th, 2003 A1 Steak Sauce is, and will continue to be, a dominant entity in the steak sauce industry and a key brand of Kraft Foods. With $150 million in revenue last year, an outstanding 83% profit margin, and half of the industry market share, A1 is unlikely to be shoved from the market. Despite being priced well above competitors, A1 still

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    Essay Length: 983 Words / 4 Pages
    Submitted: December 2, 2012 Autor: meg.bevan
  • Midterm Exam Case Analysis: Sullivan Ford Auto World

    Midterm Exam Case Analysis: Sullivan Ford Auto World

    Midterm Exam Case Analysis: Sullivan Ford Auto World Carol Sullivan-Diaz, a young health care manager, finds herself responsible for running her family’s car dealership when her father, Walt Sullivan, unexpectedly passes away. As Carol analyzes the state of the dealership she is growing increasingly concerned about the poor performance of the business, both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has

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    Essay Length: 565 Words / 3 Pages
    Submitted: December 11, 2012 Autor: bhavin_patel
  • Nor'easters Case Analysis

    Nor'easters Case Analysis

    Goals: • Achieve profitability through a mix of ticket sales and concessions and souvenirs. • Goal: maximize profit per customer by segmenting based on willingness to pay. • Encourage purchases of tickets in bundles packages; fill the seats! Maximize Number of Tickets Sold: The Nor'easters should first focus on filling the stadium; virtually all costs associated with the price of a ticket are fixed costs. Thus profits are directly correlated with revenues. If the Nor'easters

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    Essay Length: 3,674 Words / 15 Pages
    Submitted: December 12, 2012 Autor: andrey
  • Case Analysis

    Case Analysis

    Though estimates vary it is said that we are exposed to up to 1,000 marketing messages per day. Behind all of this activity are marketing managers making real decisions, which will determine the success or failure of their organisations. Therefore, the actual work of the marketing manager involves making many choices and ensuring that desired actions and activities happen. It is a very real life activity. The case study aims to simulate this kind of

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    Essay Length: 514 Words / 3 Pages
    Submitted: January 13, 2013 Autor: dipanker
  • Enron Case Analysis

    Enron Case Analysis

    Enron Case Analysis (The Smartest Guys in the Room) Company’s Profile Enron Corporation was established in 1985, was an American company concentrated in energy, commodities, and service businesses which headquartered in Houston, Texas. It was formed by merger between Houston Natural Gas and InterNorth of Omaha, Nebraska. The company was initially a natural gas pipeline which operated in the distribution of power, but as the markets of energy were deregulated, the business was grown rapidly

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    Essay Length: 1,953 Words / 8 Pages
    Submitted: January 19, 2013 Autor: zedbo5
  • Erik Peterson Case Analysis

    Erik Peterson Case Analysis

    Erik Peterson Case Analysis Overview: Erik Peterson is a motivated and up and coming "star" in the cellular industry. He is young, energetic, experienced and educated. After landing, what appeared to be, an excellent position at CelluComm he felt that he was very fortunate and that it was the start of an excellent future. However, the problems were apparent from day one when he found out that the person he thought he was going to

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    Essay Length: 590 Words / 3 Pages
    Submitted: February 5, 2013 Autor: woodyking
  • Whole Foods Financial Analysis

    Whole Foods Financial Analysis

    Whole Foods Financial Analysis Abstract The following undergraduate paper is an evaluation of the public company Whole Foods Market Inc. from a financial perspective for the purpose of determining whether or not this company is a sound investment. In making this determination, several factors are considered. First, a company overview, including its history and brief biography of its Co-CEOs, is provided to gain insight and an understanding of where the company came from, where it

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    Essay Length: 3,280 Words / 14 Pages
    Submitted: February 20, 2013 Autor: John

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