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Last update: October 4, 2016
  • Google Written Case Analysis

    Google Written Case Analysis

    GOOGLE WRITTEN CASE ANALYSIS GOOGLE WRITTEN CASE Overview Google is the world’s largest online index of websites and other content, which focuses on innovating the way people connect with information. They are the global technology leader and well recognized across the world. Google is available to anyone who has an Internet connection. Google generates revenue through the use of cost-effective online advertising. The AdWords program is used by many businesses to promote their products and

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    Essay Length: 1,487 Words / 6 Pages
    Submitted: December 8, 2011 Autor: naustin2
  • Pantene Case Analysis

    Pantene Case Analysis

    1.0 EXECUTIVE SUMMARY The Pantene brand has gone through a lot of evolution over the years and has been acquired by different parent companies before penetrating the global market. The current owner, Proctor & Gamble decided to make a way into the Taiwan hair-care market in 1990 because it was an extremely attractive market of massive size and, if managed right, could be extremely profitable. The evaluation of the Pantene success in Taiwan will discuss

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    Essay Length: 3,718 Words / 15 Pages
    Submitted: January 20, 2012 Autor: toon
  • Wal-Mart Case Analysis

    Wal-Mart Case Analysis

    WAL-MART Case analysis Wal-Mart started its journey in the 1960s as a simple discount retailer in the neighborhood of Arkansas. Now the company has become a global retailing market leader in 2009 was unique among the companies of the world (Thompson, P-C-411). Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the 2008 Fortune Global 500.

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    Essay Length: 3,009 Words / 13 Pages
    Submitted: January 28, 2012 Autor: mahabubkhan123
  • Gartland Steel Case Analysis

    Gartland Steel Case Analysis

    Group2 Gartland Steel Case Analysis .   The Gartland Steel is a fully integrated steel producer . It is the fourth largest producer of steel by volume and third largest company in terms of sales. It has nine plants in USA. The Company has always been a pioneer on issues related to environmental pollution, and was placed first by the Council of economic priorities concerning pollution in steel industry. Currently, the company is concerned with

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    Essay Length: 1,435 Words / 6 Pages
    Submitted: January 29, 2012 Autor: mohinachadha
  • Zaa Enterprises Case Analysis

    Zaa Enterprises Case Analysis

    *ZAA ENTERPRISES (Going International) ZAA Enterprises is a manufacturer of deodorant/anti-perspirant, feminine wash, foot spray, shampoo, hypo-allergenic soap, herbal soap, germicidal soap and astringent/ facial lotion. All these products are marketed in the Philippines under the brand name Nature’s Touch. The choice of the brand name was inspired by the fact that most of the company’s products are made with ingredients derived from natural materials. The materials include alum, a mineral derived from the soil;

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    Essay Length: 505 Words / 3 Pages
    Submitted: February 1, 2012 Autor: happyjoy
  • Target Corporation Case Analysis

    Target Corporation Case Analysis

    Executive Summary Mission: Target Corporation is one of the top five largest discount retailers in the United States with a mission of making Target the preferred shopping destination for their guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling their slogan of “Expect More. Pay Less” brand promise. Background: Target had become a major retailing powerhouse with %52.6 billion revenues from 1,397 stores in 47 states by 2005. Its

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    Essay Length: 572 Words / 3 Pages
    Submitted: February 2, 2012 Autor: livius13
  • Starbucks Case Analysis

    Starbucks Case Analysis

    ANALYSIS In late 2002, Starbucks, the largest coffeehouse company, faced a dilemma. Starbucks was enjoying its 11th consecutive year of 5% or higher comparable store sales growth, meanwhile its most recent market research had revealed that customer satisfaction has declined. Therefore Starbucks planned to invest an additional $40 million annually in the company's 4,500 stores, which would allow each store to add the equivalent of 20 hours of labor a week. The idea was to

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    Essay Length: 765 Words / 4 Pages
    Submitted: February 4, 2012 Autor: andrew
  • Case Analysis of Buffalo Hunting

    Case Analysis of Buffalo Hunting

    There are several differences between Wyatt's buffalo hunting approach and the ways used by the old timers. Firstly, Wyatt's approach was to work his way on foot nearer to the herds than the rifle users like to locate. And weapon they used was the shotgun instead of the weapon of choice at the old time called the Sharps "Fifty" rifle which cost much more than the shotgun in that it was obtainable for long-range shooting

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    Essay Length: 336 Words / 2 Pages
    Submitted: February 8, 2012 Autor: peter
  • Harlequin Romances Case Analysis Report

    Harlequin Romances Case Analysis Report

    Case Analysis Report Harlequin Romances - Poland (A) The case study of Harlequin Romances shows us the strategies that Harlequin has adopted in its international operations. The case explains the challenges and opportunities of doing business in Eastern Europe, primarily focusing on Poland, and the marketing mix elements necessary for success. With romance fiction novels as its main product and women as the target market, Harlequin Enterprises was a pioneer in mass market paperback novel

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    Essay Length: 1,470 Words / 6 Pages
    Submitted: February 8, 2012 Autor: anesh
  • Case Analysis - McSparran Vs. Larson

    Case Analysis - McSparran Vs. Larson

    Yania vs. Bigan Facts: John E. Bigan is being accused for the drowning of Joseph F. Yania who voluntarily jumped from the side wall of a height of 16 to 18 feet into water and drowned on John E. Bigan’s property. Issue: Is John E. Bigan responsible for Joseph F. Yania’s death? Answer: No Court Reasoning: The court found that with out a shadow of a doubt Yania, whether reckless and dangerous was responsible for

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    Essay Length: 306 Words / 2 Pages
    Submitted: February 10, 2012 Autor: jaii13
  • John Deere Case Analysis

    John Deere Case Analysis

    The existing cost system used by John Deere Component works based the allocation of overhead on direct labor hours, machine hours and material dollars. The use of standard costs allows JDCW to compare actual labor overhead costs with budgeted rates in order to determine the following years’ overhead costs. The cost method does not provide the best system for cost allocation for the company. By using only three overhead rates the current system grossly undermines

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: February 10, 2012 Autor: elkatako
  • Case Analysis of K&h

    Case Analysis of K&h

    CASE: K&H Innovations 1. What do you think of K&H’s Bus Plan & Strategy? Would you change anything? K&H's business plan is a good business plan. It is well-structured and clearly describes this business. The product was described based on different segments. And each segment is analyzed in Business Environment part. It has both short-term and long-term market plans which make their strategy comprehensive and profitable. Furthermore, this plan offers sufficient data and resources in

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    Essay Length: 395 Words / 2 Pages
    Submitted: February 12, 2012 Autor: turkey_69
  • Case Analysis: Come Back of Caterpillar

    Case Analysis: Come Back of Caterpillar

    CASE ANALYSIS: COME BACK OF CATERPILLAR Case summary  In 1904 – Emergence of Caterpillar  Product line – earth moving equipment, off highway trucks, construction cranes, mixers, pavers & related equipments, parts & attachments  Crisis in early 1980s  Turnaround (1985-1999) : George Schafaer and Donald Fites – implementation of various strategies  By 2000 – Glen Barton – declination of sales Strategies implemented Schaefer's period as CEO • Congenial leader. • Social

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    Essay Length: 457 Words / 2 Pages
    Submitted: February 17, 2012 Autor: moto
  • Whole Foods Case Study

    Whole Foods Case Study

    Market Analysis Paris is the capital city of France, located in the northern region, and situated on the river Seine. Paris's location is prime for transportation via the river ways, paved roads and highways, and the many local and international airports. It is currently one of the largest metropolitan areas in Europe, in both size and population, and it is a major tourism destination for travelers around the world. Today, Paris is one of the

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    Essay Length: 3,911 Words / 16 Pages
    Submitted: February 19, 2012 Autor: viki
  • Case Analysis of Starbucks Corporation

    Case Analysis of Starbucks Corporation

    Case Analysis of Starbucks Corporation Question 1: Why did Starbucks partner with Conservation International to develop C.A.F.E (Coffee And Farmers Equity Practices)? Since 2005, Starbucks has been the world's largest specialty coffee retailer and it expanded consistently and saw strong growth in the sales and net profits. In the 1990s, the specialty coffee industry experienced enormous growth, fueled largely by the coffee-drinking habits of college graduates and other educated professionals. However, due to oversupply of

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: February 21, 2012 Autor: simba
  • Treadway Tire Case Analysis

    Treadway Tire Case Analysis

    Treadway Tire Case Analysis-Redo Treadway Tire Company is experiencing a high rate of turnover along with many other problems in areas such as recruitment, training, performance evaluations, communication, and the relationship between the union and the management. The main issue behind all of these problems is the culture within the company. Without a strong culture a company cannot perform to it's optimal capacity. The most important change this company can make would be to align

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    Essay Length: 558 Words / 3 Pages
    Submitted: February 21, 2012 Autor: Antonio
  • Rebecca Aguilar Case Analysis

    Rebecca Aguilar Case Analysis

    Rebecca Aguilar Case Analysis SUMMARY This case entails a prestigious Latina reporter, Rebecca Aguilar, who was employed by Fox 4 News Dallas for 14 years, being suspended, and subsequently terminated from her position after a controversial interview with an elderly man and also a suggestion on her part, to the station, that they incorporate Hispanic employees into their management. The issue at hand was whether or not Aguilar was wrongfully terminated based upon her race,

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    Essay Length: 1,844 Words / 8 Pages
    Submitted: February 22, 2012 Autor: sacrificeblunt
  • Ipremier Company Case Analysis

    Ipremier Company Case Analysis

    INTRODUCION The iPremier Company, based in Seattle, Washington, which was founded in 1994 by two students at Swarthmore College, is one of the very few e-commerce success stories. Since its beginning, iPremier has been able to position itself as one of the top two organizations in this business of selling luxury, rare, and vintage goods to high-end customers on the web through credit cards. According to the executives, iPremier’s sales and respective profits were growing

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    Essay Length: 1,244 Words / 5 Pages
    Submitted: February 25, 2012 Autor: varshamittal_83
  • Merck&co. Case Analysis

    Merck&co. Case Analysis

    In the case of Merck, Dr. William Campbell's discovery that ivermectin was effective against horses' Onchocerca cervicalis and could possibly be adapted for human use against River Blindness, a disease that affected millions of people in some developing countries, confronted the company with an ethical dilemma: should it develop the human formulation of ivermectin or not? Pursuing a corporate philosophy of "Medicine is for the people, not for profits; the profits follow", Merck encouraged its

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    Essay Length: 529 Words / 3 Pages
    Submitted: February 26, 2012 Autor: rita
  • Kayem Foods Case Study

    Kayem Foods Case Study

    Executive Summary Our group was assigned to take the position to continue the "buzz" marketing campaign recently conducted by Kayem Foods, Inc., for their speciality sausage product, Al Fresco chicken sausage. Matt Monkiewicz, director of marketing for Kayem Foods, Inc., had a critical decision to make in whether to continue with this type of marketing or find an alternative method. Thorough analysis of the case by our team was conducted in order to assist in

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    Essay Length: 1,566 Words / 7 Pages
    Submitted: February 29, 2012 Autor: jon
  • Five Star Beer Case Analysis

    Five Star Beer Case Analysis

    Five Star Beer Problems Analysis Decreasing Market Share Five Star Beer had a great history. This was closely related to the policy of China at that time. Before 1978, Chinese government controlled almost all Chinese economy and resources. Every company was owned by government. Every activity was under the control of Chinese government, including what the prize was, how much beer it should make, where to sell, and how much the employees should earn. Five

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: March 5, 2012 Autor: yudan8866
  • Tremco Case Analysis

    Tremco Case Analysis

    Introduction Tremco Ltd. Has been present in the Canadian market since 1962, manufacturing and distributing various construction and maintenance parts and products. Its extensive distribution network allows for thorough distribution throughout Canada. In 1986, Tremco saw an opportunity to import and sell a private label product, known as Foam-O under the new name of Mono Foam. Executives were excited because there would be no new product development costs, as well as no additional overhead costs.

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    Essay Length: 920 Words / 4 Pages
    Submitted: March 5, 2012 Autor: dabb
  • Whole Food Case

    Whole Food Case

    Background The history of WFM goes back to 1978, when John Mackey (Mackey), a college dropout from Texas, and his friend Renee Lawson Hardy (Hardy), started an organic foods store in Austin, Texas. The store was called Safer Way Natural Foods (after Safeway Inc.10), and the partners opened it with a capital of $45,00011 borrowed from their friends and families. Safer Way was a 3,000 square foot store, which primarily sold organic food and groceries.

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    Essay Length: 1,052 Words / 5 Pages
    Submitted: March 8, 2012 Autor: madina
  • Whole Foods Case Study

    Whole Foods Case Study

    Whole Foods Market was founded in 1980 and in turn evolved from a local supermarket for natural and health foods in Austin, Texas to the world's largest supermarket retailer of natural and organic foods. Whole Foods Market had a sales revenue in 2009 totaling $8.0 billion and in early 2010 had 289 stores within the United States, Canada, and Great Britain. The company's CEO believed Whole Foods rapid growth and success had much to do

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: March 10, 2012 Autor: jayda7820
  • Nike and Walmart Case Analysis

    Nike and Walmart Case Analysis

    1. How important is it for companies such as Nike and Wal-Mart that source extensively from foreign suppliers located in countries where wages are low and sub-standard working conditions are common to have supplier codes of conduct and to have programs to monitor and ensure supplier compliance with these codes of conduct? a. Today society more so than in previous ones it is important for companies that have global business. There are steps that have

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    Essay Length: 817 Words / 4 Pages
    Submitted: March 11, 2012 Autor: anapoli86

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