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Last update: February 15, 2015
  • Us Airline Industry Case Study

    Us Airline Industry Case Study

    US Airline Industry Case Study 1. Introduction In the following article, we will analyze an industry that has been heavily criticized due to its inability to generate profits. The financial performance of the US airline industry has been somewhat of a roller-coaster over the past 20 years. It is an industry that has seen its structure change more than once, it has been regulated and deregulated yet it is still a challenging puzzle for many

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: January 9, 2013 Autor: adamzapple
  • Google Case Study

    Google Case Study

    Table of Contents Table of Contents 1 Part One 3 Overview about Google 3 Google's strategy elements 3 Google's strategy elements 5 Google's Mission 5 Google's Vision 5 Google major services 6 Part 2 9 Google's five competitors factors 9 Google key success factor 9 Google's five competitive forces 9 Five-forces assessment of competition 9 Key Success Factors in Google 10 Industry driving forces 10 Part 3 12 Strategic group map 12 SWOT analysis 12

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    Essay Length: 3,995 Words / 16 Pages
    Submitted: January 10, 2013 Autor: harhour
  • Toyota Case Study

    Toyota Case Study

    Two of the most highly valued perspective by Toyota are consensus and conformity. Toyota highly embraces consensus decision-making processes which is contrary to most of Japan's business where the chief executive officer's role is seen as consensus making. The company does not tolerate arrogance by the management that is a common phenomenon of those living with too much success. Employees have to adhere to secrecy traditions when it comes to the company's ‘books of knowledge'.

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    Essay Length: 424 Words / 2 Pages
    Submitted: January 12, 2013 Autor: moto
  • Anacomp Inc. Case Study

    Anacomp Inc. Case Study

    1. Evaluate Anacomp's new product development strategy. What are the risks and benefits of this strategy for Anacomp's shareholders? Anacomp created severall partnerships to develop new software and services for the banking industry. For example with RTS Associates. Anacomp initiated the development of a major new computer sysstem called CIS. In return, RTS agreed to pay a development fee of 6 million. Anacomp also had the option to acquire all rights to the CIS system

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    Essay Length: 250 Words / 1 Pages
    Submitted: January 13, 2013 Autor: nandavandijke
  • Robotic Cleaning Machines Case Study

    Robotic Cleaning Machines Case Study

     Executive Summary Robotic cleaning machines are the new way of keeping carpets and floors clean in a home. Due to this emerging industry, we have decided to market a new robotic cleaning machine called the Mint. The Mint is a one-of-a-kind hard surface floor cleaner that can make consumers life easier. It is designed to sweep and mop floors at home with its unique navigation system. Its shape and size make it one of

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    Essay Length: 4,171 Words / 17 Pages
    Submitted: January 13, 2013 Autor: nanijolie
  • Colgate Palmolive Case Study

    Colgate Palmolive Case Study

    According to colgate.com “we make the products that make your smile brighter and healthier.” By examining the target market analysis of the Colgate-Palmolive case study, it will be determined why a brighter and healthier smile is important at least to those in the United States. Geographic Segmentation “Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods.” (Kotler et al, 2009, P. 114) Colgate-Palmolive’s asset

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    Essay Length: 828 Words / 4 Pages
    Submitted: January 14, 2013 Autor: gremah40
  • File-It Supplies, Inc. (fis) Case Study

    File-It Supplies, Inc. (fis) Case Study

    CASE STUDY: FILE-IT SUPPLIES, INC. Patsy Akaka, marketing manager for File-It Supplies, Inc. (FIS), which is a file folder manufacturer that has been in business for over 28 years with current sales of 40 million. They also offer lines of file markers, labels, and indexing systems. Although the company has expertise in the field, Patsy is facing a tough decision because her main customer has requested the purchase of FIS products under its own private

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    Essay Length: 967 Words / 4 Pages
    Submitted: January 15, 2013 Autor: kampsp
  • McBride Financial Services Security Policy Case Study

    McBride Financial Services Security Policy Case Study

    Introduction McBride Financial Services (MFS) is a growing company that provides low cost mortgages to first time homebuyers and homebuyers with credit issues. They are increasing their productivity by allowing customers to complete loan applications online. Since there is only eight locations, customers and brokers would have the convenience of staying in contact with one another through email. Approvals or denials will be made electronically by lending committee. The lending committee members should be able

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    Essay Length: 607 Words / 3 Pages
    Submitted: January 15, 2013 Autor: tightford191
  • Femi9 Case Study

    Femi9 Case Study

    Femi9 is a clothing retailer that caters to young adult females. As a profit company, Femi9 offers clothing for women who like fun and flirty, yet modest and professional, clothing while keeping prices affordable. Femi9 is well-known for having a large variety of clothing, with varying degrees of professionalism and style. Femi9 deals exclusively with female clientele so their staff must know the value of offering the best customer service, since women tend to make

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: January 18, 2013 Autor: Evareis
  • Lego Company Case Study

    Lego Company Case Study

    The Lego Company is an exceptional company that offers quality products. Over the years, the company failed to keep up with the competition and failed to be innovative. There are many great products that were developed and great talent within the company. I do believe that the problems were created by the company not focusing on their core products and instead extending their product lines into apparel, theme parks, and general merchandise. The company had

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    Essay Length: 730 Words / 3 Pages
    Submitted: January 20, 2013 Autor: Charissa1114
  • Southern Company Case Study

    Southern Company Case Study

    Evaluate the effectiveness of the roles that the strategic leaders played in the formation of the performance management strategy. Southern Company is an electric utility company headquartered in Atlanta, GA. The company owns electric utilities in Alabama, Florida, Georgia, and Mississippi and services roughly 4.4 million customers. Southern Company also provides fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are below the

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    Essay Length: 2,572 Words / 11 Pages
    Submitted: January 20, 2013 Autor: retta1968
  • Beetle Case Study

    Beetle Case Study

    Volkswagen has developed its Beetle product. Volkswagen want to make this product's sales as double as its prior product in 2013. This artical will analyze the situation of Volkswagen Beetle and give recommendations in my opinion. The problem and issues of Volkswagen Beetle According to the artical, I find out the marketing management problems of Volkswagen, which are: 1. Sales go down, except 2003. New design and package can change the situation. 2. Most of

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    Essay Length: 449 Words / 2 Pages
    Submitted: January 21, 2013 Autor: simba
  • Coca-Cola Case Study

    Coca-Cola Case Study

    According to an article, sugary drinks, such as soft drinks, increase the risk of obesity, diabetes, heart disease, and gout. This was based on a 20-year study that stated people who consume sugary drinks regularly have 26% possibility of developing these sicknesses, especially diabetes. (Harvard School of Public Health, 2012) With this, there are a lot of substitute products that are being introduced to the market. These substitutes are bottled water, sports drinks, coffee, and

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    Essay Length: 426 Words / 2 Pages
    Submitted: January 22, 2013 Autor: euniececamua
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company's vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available." The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods,

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: January 25, 2013 Autor: simba
  • "the Forgotten Group Member" Case Study

    "the Forgotten Group Member" Case Study

    “The Forgotten Group Member” Case Study   Stages of group development: Group has different level of stages and each has its unique managerial crisis. Forming: Team members first come together and form initial impressions; it is a time of task orientation and interpersonal testing. (Schermerhorn, J. R., Hunt, J. G., Osborn, R. N., & Uhl-Bien, M., 2012, p. 1). Storming: Team members struggle to deal with expectations and status; it is a time when conflicts

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    Essay Length: 926 Words / 4 Pages
    Submitted: January 26, 2013 Autor: mwreza
  • Walt Disney Case Study

    Walt Disney Case Study

    Walt Disney Co. (DIS) The Walt Disney Company is an American multinational mass media who mostly emphasize on entertainment media. They have many medias and contents in their portfolio. It was founded on October 16, 1923 in Los Angeles, California. The company first started as an animation studio before it diversified into mass entertainment media as it was known nowadays. One of the company’s character, Mickey Mouse, is one of the most recognizable character in

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    Essay Length: 354 Words / 2 Pages
    Submitted: January 26, 2013 Autor: dogmas
  • Embezzlement Case Study

    Embezzlement Case Study

    Embezzlement is the theft of property and or money by an individual or entity that is responsible for handling the assets. Embezzlement typically occurs in corporate settings and places of employment and differs from larceny in that the assets are initially acquired legally. For example, a loan that goes unpaid for a long duration of time may result in embezzlement charges (2001-2013 Onlinelawyersource.com). To start off the investigation process you can begin by examining every

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    Essay Length: 948 Words / 4 Pages
    Submitted: January 28, 2013 Autor: deaundra5
  • Araphahoe Pharmaceuticals Company Case Study

    Araphahoe Pharmaceuticals Company Case Study

    Araphahoe Pharmaceuticals company case study: Some of the key issues result from John's inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson's tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals

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    Essay Length: 2,253 Words / 10 Pages
    Submitted: January 29, 2013 Autor: simba
  • Tesco Case Study

    Tesco Case Study

    Introduction Tesco founded in 1919 by jack Cohen from a market stall in London’s east end. Jack Cohen began selling groceries. By 1924 the first own brand product sold by jack was Tesco tea. In 1930’s Tesco started growing and jack Cohen decided to expand London suburbs. They released “Every little helps” strap line at 1993, and this campaign attracted 1.3 million new customers between; 1993-1995. The first two superstores opened in London in 1994

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    Essay Length: 629 Words / 3 Pages
    Submitted: January 30, 2013 Autor: camillejoy
  • Pepsico Australia Case Study

    Pepsico Australia Case Study

    Introduction In 2012, PepsiCo Australia released Pepsi Next, a mid-calorie cola beverage designed to be the successor to the original Pepsi. As PepsiCo must adapt their product to the Australian environment, the purpose of this report is to provide an analysis of both the macro-environment and micro-environment that currently surrounds Pepsi Next. It will begin by analysing the macro-environment using PESTEL analysis: that is, the political, economic, socio-cultural, technological, environmental and legal environment of the

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    Essay Length: 937 Words / 4 Pages
    Submitted: February 3, 2013 Autor: Melanie
  • Ethics Case Study

    Ethics Case Study

    Final Focus Paper Legal and ethical issues are prevalent in today’s workplace. No business is exempt from facing legal and ethical issues. The main key is how businesses deal with these types of issues. Legal issues have a specific law behind them, which result in legal consequences if you don’t obey it. Ethical issues have no force of law, but are of nature that affects the society around you, or has consequences for the people

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    Essay Length: 658 Words / 3 Pages
    Submitted: February 3, 2013 Autor: Vonnie2020
  • Nestlé Case Study

    Nestlé Case Study

    Nestlé Case Study Stephen W. Pore BUS 661- Leading Organizational Change Professor Erick Aguilar February 4, 2013 Organizational change occurs when a company creates a reformation from its existing position to preferred anticipated potential position. Companies like Nestlé’s applied changes for the expansion of the organization future growth. Nestle performed their changes not on to gin profit but also to adventure into other potential demand of other markets. In this paper, several questions related to

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    Essay Length: 1,053 Words / 5 Pages
    Submitted: February 4, 2013 Autor: ssgtpore
  • Walmart Software Manager Case Study

    Walmart Software Manager Case Study

    Wal-Mart Case Study Would improving economy and negative image derail Wal-Mart? Wal-Mart, the largest retail company in USA, has been successful playing its low cost strategy in the current challenging economic conditions. Wal-Mart’s corporate strategy has been upheld by four pillars. Dominance in the retail market through cost leadership, expansion in the U.S. and international markets, creation of positive brand and company recognition and branch out into new sectors of retail such as pharmacy, automotive

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    Essay Length: 341 Words / 2 Pages
    Submitted: February 4, 2013 Autor: manny2013
  • Arthur Blank Case Study

    Arthur Blank Case Study

    When Arthur Blank took over the Atlanta Falcons franchise in 2002 there were many issues that had to be corrected in order to create a successful franchise. The biggest issue was the fan base for the Falcons. They were ranked near the bottom of the league in attendance with no signs of progression before Mr. Blank took over. Another issue was the lack of success the Falcons had on the field. Mr. Blank decided to

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    Essay Length: 1,004 Words / 5 Pages
    Submitted: February 6, 2013 Autor: JoeDigs
  • Apple Case Study

    Apple Case Study

    Acquiring Talent at Apple... Recruiting Talent for Apple John Alberton HR Management Feb 1, 2013 Apple has been one of the greatest turnaround stories of all time. Well known for its I-Phone and I-Pod music players today, the company almost ceased to exist decades ago. The company, which was started by Steve Jobs, almost went defunct in the early 90's due to heavy competition against then rival Microsoft. After years of struggling, the company ,

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    Essay Length: 1,038 Words / 5 Pages
    Submitted: February 7, 2013 Autor: mjohn41823