Google Case Study

Table of Contents

Table of Contents 1

Part One 3

Overview about Google 3

Google's strategy elements 3

Google's strategy elements 5

Google's Mission 5

Google's Vision 5

Google major services 6

Part 2 9

Google's five competitors factors 9

Google key success factor 9

Google's five competitive forces 9

Five-forces assessment of competition 9

Key Success Factors in Google 10

Industry driving forces 10

Part 3 12

Strategic group map 12

SWOT analysis 12

Strategic group map 12

SWOT analysis 13

Part 4 15

Business Model 15

Financial Performance 15

Google's business model transformation 15

Elements of the business model: 15

Issues and problems 19

Recommendations 20

Our case aims at explaining some of the strategic aspects in concern with one of the leading websites specialized in helping user search about different type of information they need.

In this case we tried our best to show the strategic angles for Google search engine, taking into consideration their different business models, their competitive forces and key success factors, also we did a SWOT analysis to find their major opportunities and threats and to analyze their financial performance in comparison with their rivals.

The following questions will be discussed in further details in our study:

✓Discuss competition in the search engine industry. What of the five competitive forces seems stronger? Weaker? What is assessment of overall industry attractiveness?

✓ How is the search engine industry changing? What forces seem more likely to bring about major change to the industry within the next three to five years?

✓ What are the key factors that define the successful in the industry? What are the key competencies, capabilities and resources of successful search engine companies?

✓ Describe Google's business model, what are the company's