Google Case Study Marketing

Name: Madjeukou Teukeu

Class: HRA

Case: Google

1. Why did google change their selection process? How was the selection process changed?

According to the case study, it has been proven that goggle changed their selection process for a couple of reasons. To begin with they switch their selection process because to accomplish their goals, to hire well rounded candidates who demonstrated abilities in the leadership, team work, and others not just those who did well academically.

        In the past, Google’s selection system required successful candidates to have a grade point of at least 3.7 and go through more than half a dozen interviews but presently, google has developed an online biographical information or Bio data .With this new system, the resulting online bio data form is now completed by applicants and their responses are sorted by Google’s algorithm to identify which candidates are best suited to the various positions available. Again they have been able to apply search algorithms, similar to the ones it uses for web searches, to its online applicants. This automated system makes the selection process much easier and also more effective.

• Do you think their changes are an improvement compared with Google’s previous selection system? Why, Why not?

Yes I think the new system is better because the using the present selection process, it doesn’t just evaluate who did well academically but also well rounded candidates who demonstrated abilities in leadership, teamwork and creativity. Again, it has help recruiters to find the best candidates suited to the available the various positions available. It saves time  for recruiters because candidates who are identified as a possible match for a position are contacted  by a recruiter for a 30-40 minutes telephone screening interview .The recruiter makes an assessment for their technical skills and a decision is been taken whether if they should be brought in for in personal interviews.