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Last update: February 11, 2015
  • Case Studies

    Case Studies

    Case studies are a means of learning by applying the concepts and theories of marketing hospitality products to actual business situations. Leadership requires the skills that classroom case studies allow you to practice: namely, understanding the fundamental nature of the problem or opportunity, determining the essential questions that need to be answered, and preparing the cost-benefit analysis of your recommended strategies. There are many terrific resources to help you in this process; several of these

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    Essay Length: 518 Words / 3 Pages
    Submitted: October 21, 2012 Autor: rita
  • Dell Incorporated Case Study

    Dell Incorporated Case Study

    1.Introduction Dell , incorporated is a computer hardware manufacturer and distributor, was founded in 1984 by Michael Dell who was a university student. The company is one of the world's largest computer distributors in terms of both quantity of units sold and gross income, and one of the United States' largest corporations(What is DELL ). The company was successful that changed into Dell Computer Corporation instead of PC's Limited in about two years, and listed

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    Essay Length: 1,399 Words / 6 Pages
    Submitted: October 22, 2012 Autor: momo156744534
  • International Management: Case Study

    International Management: Case Study

    International management: Case Study (international management culture strategy and behavior 8th edition) IBUSI Beijing here we come! 1) The likelihood that Canadian people will be able to reach an agreement with the mainland Chinese is unlikely. Reaching an argument can be tough because there are only ninety days of receipt for a 5years agreement. Also, the People's China Republic (PCR) like to take their time when making a decision. If they get this agreement, Canadians

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    Essay Length: 254 Words / 2 Pages
    Submitted: October 22, 2012 Autor: mgilet
  • Case Study

    Case Study

    Having completed the pair assignment for SPM enriched me in the following ways. This was the first time since my undergraduate degree where I had to do literature research, reference articles and write a 4000 word page report. I must say that it did not come easy. I struggled initially with the research and to find the right articles for our chosen topic. After finding the articles that somehow matched our topic the research took

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    Essay Length: 302 Words / 2 Pages
    Submitted: October 24, 2012 Autor: simba
  • Auckland Theater Company Case

    Auckland Theater Company Case

    Question 1. In order to meet customers’ need for safety and security, Auckland Theater Company (ATC) offers a Sunday matinee. In other words, performances take place during daytime so that audiences, especially the elderly, feel safe when going out. Besides that, the front-of-house staff, car park and easy access to the theater help to create a safe and enjoyable environment. The next level of need is social needs. ATC fulfills the needs by providing “a

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    Essay Length: 681 Words / 3 Pages
    Submitted: October 25, 2012 Autor: nhpt.elise
  • Odwalla Juice Company Case

    Odwalla Juice Company Case

    The Odwalla Juice Company crisis of 1996 represents the same product liability that every manufacturer, supplier, dealer and rental company faces (Ashcroft). It is a necessary liability that must be incurred by every business that does produce some type of article that can be used by the consumer. With every new product there is absolutely always going to be a risk involved. Risk is the essence of business. If businesses did not take these necessary

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    Essay Length: 960 Words / 4 Pages
    Submitted: October 29, 2012 Autor: peter
  • Canada Goose Inc Case Study

    Canada Goose Inc Case Study

    Outline Executive Summary 3 1. Situation analysis 4 a. The market 4 b. Micro-environment 4 c. Macro-environment 5 2. SWOT analysis 5 a. Strengths 5 b. Weaknesses 5 c. Opportunities 5 d. Threats 6 3. Key marketing issue and consequences 6 4. Main decisions and proposed solutions 6 Canada Goose Inc, is famous for allying style, fashion and functionality during the winter season. It is featured in over 150 independently owned retailers and more recently,

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    Essay Length: 1,479 Words / 6 Pages
    Submitted: October 30, 2012 Autor: meriemby
  • Kimet Inc Case Study

    Kimet Inc Case Study

    Executive Summary Kismet Inc. began operation on February 1st, 2002 and has continued to operate for 6 months now. It is being managed and operated by a young, inexperienced staff. The company wished to sell tools and hardware throughout Ontario and Quebec within the next year. The long-term goal is to reach sales across Canada and in the United States. The Company owns a small retail store and competes against companies as Princess auto, who

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    Essay Length: 1,787 Words / 8 Pages
    Submitted: November 2, 2012 Autor: blainesyme
  • Walmart Case Study

    Walmart Case Study

    It reveals that the Marcos Samaha, president of the company in the country The executive said that sales in August and September is already "much better" than it was possible to predict from the analyzes of economists in previous months. The supermarket is optimistic about the high consumption at the end of the year, especially in lines like nutrition, hygiene and personal care. After closing the first half with growth of 12.3% in total sales

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    Essay Length: 640 Words / 3 Pages
    Submitted: November 3, 2012 Autor: simba
  • Red Bull Case Study

    Red Bull Case Study

    Red Bull Red Bull's successful market strategy and process of going to market has revolved around the company's ability to think outside the competitive box by focusing on customers through innovative branding, sales and distribution strategy. Red Bull has consistently challenged the traditional way of going to market and created new ways; continuously evolving the brand positioning; as well as understanding and managing its key relationships, building a sustainable competitive advantage in the energy drink

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    Essay Length: 433 Words / 2 Pages
    Submitted: November 4, 2012 Autor: andrey
  • Case Study for Ikea

    Case Study for Ikea

    1. Discuss the advantages and disadvantages of having the same product range shown in all IKEA catalogues around the world? Advantages: The IKEA concept (the consumer as producer i.e., pro-sumer) reflects standardization on a world basis in all parts of the marketing mix Scale of economies in production and marketing of the products worldwide Scale of economies in the printing of the catalogue Disadvantage: The concept cannot reflect cultural diversity 2. The catalogue is the

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    Essay Length: 290 Words / 2 Pages
    Submitted: November 5, 2012 Autor: Sexxxar
  • Roberts Auto Sales and Service Case Study

    Roberts Auto Sales and Service Case Study

    Opportunity: After working in Roberts Auto Sales and Service (RASAS), Vicky Roberts, inherited the business from her dad. Roberts capitalized her knowledge and experience to build her business into a diversified and successful mini-empire. Roberts always had a passion for high-performance Mustangs and acquired a 1965 Shelby Mustang GT 350 that needed alot of work done. Based on her experience, Roberts noticed customer demand for restorations of vintage cars. Shelby will like to restore her

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    Essay Length: 324 Words / 2 Pages
    Submitted: November 7, 2012 Autor: dblove
  • Employee Engagement Case Study of Putteridge Solution Plc

    Employee Engagement Case Study of Putteridge Solution Plc

    Introduction In this report a literature review of employee engagement in Putteridge Solution Plc was discussed. However, this report reviewed different definition of engagement given by different authors on engagement. The importance of engagement in an organization was also discussed and how engagement can be measured and improved. In the second part, the current situation of motivating employee through extrinsic reward by Putteridge Solution Plc was highlighted with less attention paid to employee relation. After

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    Essay Length: 902 Words / 4 Pages
    Submitted: November 7, 2012 Autor: gubiya77
  • The Bourland Companies Case Report

    The Bourland Companies Case Report

    The Bourland Companies Case ReportIn evaluating the financing opportunities of Bourland Companies, it is essential to not only analyze the quantitative factors associated with the transaction, but also the qualitative factors that may ultimately represent larger long run implications and benefits for the company. It is also essential to separate the two properties and evaluate them on an individualized basis so as to consider whether the opportunities are similar and if one method of financing

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 7, 2012 Autor: antoni
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks case study is related to possible reasons for the significant drop in traffic and profits at Starbucks in 2008 and the transformational initiatives, global economic problem, customer retention at the time of recession and other issues. Starbucks is the largest Coffee and Tea retailer in world and known in food and beverage industry type. Starbucks is an international coffee and coffeehouse chain based in Seattle Washington. Mantra case study section try to catch out

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    Essay Length: 611 Words / 3 Pages
    Submitted: November 8, 2012 Autor: jack_solle
  • Vita Case Study

    Vita Case Study

    VITA Vita is an Italian word and when translated means life. Here at Vita we want residents and their families to focus on living a quality and fulfilled life. We will partner with you and your families to provide the support and services for everyday life. Our Mission: The mission of Vita is to provide a nontraditional high-end concierge’s level of service focused on our residents and their families. Vita will support our resident’s individuality,

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    Essay Length: 1,828 Words / 8 Pages
    Submitted: November 10, 2012 Autor: ndtre
  • Case Study: Piedmont

    Case Study: Piedmont

    Case Study: Piedmont Abstract Piedmont Airlines was tasked with investing close to $1 million in top of the line equipment as well as employee research and development. The plan was to get a general forecast analysis of what the appropriate amount of discounted airlines fares should be per night. The company met a sudden realization that by offering discounted flights to consumers, who at the time were willing and able to book their flights far

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    Essay Length: 741 Words / 3 Pages
    Submitted: November 11, 2012 Autor: IAMTHEBEST
  • It Companies Case

    It Companies Case

    This case study will explore how companies can and should respond, using electronic communications such as blogs, by asking several of these questions listed. Do you think Telsa CEO Mush did the right thing when he blogged about impending layoffs just before announcing them to company employees? Why or why not? Do you think employees have a responsibility to be careful about what they blog about their company? Why or why not? Do you think

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    Essay Length: 305 Words / 2 Pages
    Submitted: November 11, 2012 Autor: joiiesade
  • Beats Electronics Llc Case Study

    Beats Electronics Llc Case Study

    Abstract Beats Electronics LLC has an opportunity to launch a new line of athletic earphones (Drill Beats) that provide high durability and comfort to the user while conserving the crisp high quality sound of Beats by Dr. Dre products. We are going to be analyzing the market environment and cultural elements that will affect the success of this new model. 1. Situational Analysis Product Drill Beats is the new line of earphones designed specifically for

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    Essay Length: 463 Words / 2 Pages
    Submitted: November 11, 2012 Autor: dasilnp
  • Near Failure at Nagasaki - Case Study

    Near Failure at Nagasaki - Case Study

    Facts • Bad weather changed the second bomb mission from August 11th to August 9th • Maj. Charles W. Sweeney of the 393rd Bomb Squadron was the pilot in command who flew the leading aircraft, Bockscar, for the 2nd mission • Primary target for the 2nd mission was Kokuro, and the secondary target was Nagasaki • Six B-29s were assigned for the 2nd mission • Capt. Fredrick C. Bock flew the instrumental aircraft, The Great

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    Essay Length: 1,510 Words / 7 Pages
    Submitted: November 11, 2012 Autor: sliang107
  • Glaxo WellCome Inc Case Study

    Glaxo WellCome Inc Case Study

    Overview The pharmaceutical industry is very aggressive, and they must try to avoid mistakes on a regular basis to prevent tragic consequences. Customers demand improved service, products must reach the market quicker, and there is a continuous strain on costs. Glaxo Wellcome Inc is the biggest UK company in regards to capital with an 8 billion turnover. In 1994, Glaxo Wellcome Inc established its intranet. The system really came into fruition once it started being

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    Essay Length: 895 Words / 4 Pages
    Submitted: November 11, 2012 Autor: cinnamon888
  • Bzzagent Case Study

    Bzzagent Case Study

    BzzAgent Case Study Growing prevalence of DVRs which allows people to skip adds, rise of Internet and other media environments like satellite radio, podcasting, video sharing are steadily displacing the conventional media usage. These changes are reflecting the shift in the consumer’s expectations from media. So, nontraditional marketing vehicles like word of mouth have gained significant consideration. BzzAgent was launched in May 2002 on the concept of word of mouth. It attracts a group of

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    Essay Length: 780 Words / 4 Pages
    Submitted: November 11, 2012 Autor: littleprincess
  • Motorola, Inc. Case Study

    Motorola, Inc. Case Study

    “Motorola, Inc.” Troy Gibson Bus 499 Week 6 Assignment #3 August 3, 2011 Some of the salient opportunities that exist in Motorola’s external environment are its product offerings, such as its new technology for products like home and network mobility, enterprise mobility solutions, and mobile device mobility segments, which entered the market in 2007. With these new opportunities that existed in Motorola’s external environment it helped increase Motorola’s profit shares. Another salient opportunity that existed

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: November 13, 2012 Autor: gibsonta
  • Toyota Case Study

    Toyota Case Study

    Toyota has a few of competitive capabilities. The first one is their prowess in marketing and its production efficiency. It also has competitive advantage in oversea market. It has the largest market shares in U.S. compared to any other foreign automakers. The third important part of Toyota’s success a also contributes to the TPS. It makes the problem visible so that everyone can help solve certain underlying causes and problems. Another important strength of Toyota

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    Essay Length: 432 Words / 2 Pages
    Submitted: November 14, 2012 Autor: kobeqiuchen
  • Hewlett-Packerd Company Case

    Hewlett-Packerd Company Case

    Hewlett-Packer Company Hewlett-Packer Company is the leader of global PC and printers market. It provides technology product, software, solutions, and services to large, small, and medium size of businesses and to individuals too. Its portfolio includes imaging and printing related product and services, information technology, infrastructure, multi-vendor customer services, personal computing, and other access devices. The company primary operates in the US. Its head quarter is in California. The company’s website is WWW.hp.com. Throughout the

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    Essay Length: 1,267 Words / 6 Pages
    Submitted: November 14, 2012 Autor: saminemri