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Last update: February 16, 2015
  • Online Marketing at Big Skinny

    Online Marketing at Big Skinny

    Online Marketing at Big Skinny Big Skinny is a wallet manufacturer specializing in ultra thin wallets made of durable material and a functional design. Historically, Big Skinny has made sales through fairs and festivals, retail stores and tradeshows, both of which allow the wallet’s design advantages to shine. By presenting the wallet to consumers, Big Skinny got to take advantage of consumers’ tendency to make on-site impulse purchases, and the personal touch also encouraged customers

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    Essay Length: 426 Words / 2 Pages
    Submitted: September 8, 2013 Autor: beechgal9
  • The Set of Controllable Tactical Marketing Tools

    The Set of Controllable Tactical Marketing Tools

    Marketing Mix MKT421 July 15, 2013   Marketing Mix Marketing mix has been defined a number of ways. According to Armstrong and Kotler (2011), it is “the set of controllable tactical marketing tools…that the firm blends to produce the response it wants in the target market” (p. 53). The marketing mix contains the elements of product, place, price, and promotion that are known as the Four P’s. These marketing mix elements are considered controllable because

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    Essay Length: 1,354 Words / 6 Pages
    Submitted: September 9, 2013 Autor: gomezcid
  • Analysis of Marketing at Kudler Fine Foods

    Analysis of Marketing at Kudler Fine Foods

    Analysis of Marketing at Kudler Fine Foods MKT421 July 22, 2013   Analysis of Marketing at Kudler Fine Foods Marketing research and competitive intelligence can be a significant factor in a successful marketing strategy. As Kudler Fine Foods gears itself for further growth, these areas will require additional focus. The existing marketing program at Kudler is examined, past market research and competitive intelligence discussed, and recommendations made for additional market research. Summary of Marketing at

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    Essay Length: 1,388 Words / 6 Pages
    Submitted: September 9, 2013 Autor: gomezcid
  • Target Marketing- Good or Bad

    Target Marketing- Good or Bad

    Target Marketing is part of the qualified market that a company decides to peruse (Kotler and Keller). Defining a target market helps a business’s marketing strategy to actually start being effective. Having a target marketplace makes a company much more focused and much more referable (Guille). Target marketing is not a new concept but it yields a great debate. Many argue that it is a mere form of stereotyping while others feel it’s a key

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    Essay Length: 725 Words / 3 Pages
    Submitted: September 19, 2013 Autor: sdeweever
  • Sustainability Strategies

    Sustainability Strategies

    Introduction An increasing percentage of US consumers’ shopping over the recent years has been taking place through the Internet. There is a rapid expansion of retailers direct marketing to consumers over the Internet resulting in the growth of sales compared to the traditional means of retailing. Adoption of electronic business has led to success in the clothing industry through effective marketing operation of sales. Quiksilver, Inc. the world’s leading outdoor sports lifestyle company, which designs,

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: September 20, 2013 Autor: quixilverboy
  • Marketing to the Toilet Less Population

    Marketing to the Toilet Less Population

    Marketing to the Toilet Less Population “World Toilet Day” recently celebrated its 10th year of existence on November 19, 2012, and it was not until then that I realized we live in a world where there is a global sanitation crisis. This day has been designated as a way to draw attention to the sanitation crisis and provide some possible solutions. I say sanitation crisis because hundreds of tons of feces and urine each day

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    Essay Length: 3,147 Words / 13 Pages
    Submitted: September 21, 2013 Autor: nytortora
  • Retail Strips Marketing Geography

    Retail Strips Marketing Geography

    GGR252H5 S - Marketing Geography Introduction: Retail strips, which is one of the special retail landscapes in Canada. Just as its name implies, the typical layout is that many retail stores such as independent stores are close to each other and form “strips”. Many different types of independent stores are close together because they want to operate their retail business more effectively. However, there are many issues will influence their retail forms. The first issue

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    Essay Length: 2,114 Words / 9 Pages
    Submitted: September 21, 2013 Autor: renqiaoy
  • Ethical Issues Affecting Each Component of the Marketing Mix

    Ethical Issues Affecting Each Component of the Marketing Mix

    Ethical Issues Affecting Each Component of the Marketing Mix Ethical issues in businesses among other related issues like conflicts or success revolves around relationships. In today’s business world, it has become inevitable to built strong and effectives between all the key players in businesses (Carroll et al 403). The board of directors in every business has the mandate of giving direction and oversight making sure that the business does not stray from its course and

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    Essay Length: 1,650 Words / 7 Pages
    Submitted: September 25, 2013 Autor: trsina
  • Services Marketing

    Services Marketing

    1. Power-Washing Service Hello Mr. Smith- This is Barnaby Bottles from Papa’s Power Washin’ Warriors. We have you scheduled to get your premises cleaned on the 21st, but before we come, there is a short survey that we would appreciate you participating in, if you have a few minutes. 10 question pre-service survey 1. What are your minimum expectations out of our service? 2. How much money do you think this service should cost? 3.

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    Essay Length: 1,437 Words / 6 Pages
    Submitted: September 27, 2013 Autor: bastapastas
  • Blue Lines - Men’s Clothing Retailer - Marketing Plan

    Blue Lines - Men’s Clothing Retailer - Marketing Plan

    BLUE LINES, MEN’S CLOTHING RETAILER COURSE PROJECT MKTG 522 Marketing Plan OUMAR BAH 2/20/2013   1. Executive Summary Blue Lines is a company founded by four young entrepreneurs from Guinea, Senegal and the United States. Our mission is to provide high quality formal clothing to all professionals in a price nearly accessible to everyone here in New York City. Our commitment is to make high quality clothing accessible to those who make less today but

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    Essay Length: 4,665 Words / 19 Pages
    Submitted: September 28, 2013 Autor: tellybah
  • Final Mock Exam of Econ

    Final Mock Exam of Econ

    FINA 6282 Economics for Finance Practice Mock Examination Chinese University of Hong Kong Please write your name and student number (If you don't have a student number yet, please put your application number) on the booklet. Please answer all of the following questions. The full mark for exam is 100. Please present the definitions, theorems and steps of the proofs clearly. Please make sure that people can read your handwriting. You will have THREE hours

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    Essay Length: 2,912 Words / 12 Pages
    Submitted: October 2, 2013 Autor: zqfirene
  • Starbucks Noche Marketing Plan

    Starbucks Noche Marketing Plan

    Starbucks Noche Marketing Plan: Phase I Starbucks with a narrow storefront store at Seattle's historic Pike Place Market opened the first store in 1971 offering some of the world's finest fresh – roasted whole bean coffees. The romance of the high seas and the seafaring tradition of the early coffee traders evoke the name, inspired by Moby Dick. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 2, 2013 Autor: peter
  • Qualcomm's Value Chain Strategy

    Qualcomm's Value Chain Strategy

    Qualcomm is at the right time at the right place, or so one may think. The company is the inventor, the initiator, and the executer of the CDMA technology in an era in which mobile communication is growing exponentially (Figure 1). Nevertheless, being a monopoly of IP has its dangers. Over the years Qualcomm has strategically pursued different entities in the wireless communication world. First, the Network operators were sought after (e.g PacTel deal, later

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    Essay Length: 1,262 Words / 6 Pages
    Submitted: October 2, 2013 Autor: sharon1
  • How High Frequency Trading Affect the Market Quality

    How High Frequency Trading Affect the Market Quality

    High frequency trading (HFT) is a recent phenomenon that caught the attention of numerous investors, financial institutions, and regulators. By 2010, HFT has accounted for more than 70% of dollar trading volume in the US capital market (Zhang, 2010), and was also growing rapidly in popularity in other parts of the world. In recent years, many debates have been started over the role played by HFT in the modern-day financial markets. Critics have indicated that

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    Essay Length: 802 Words / 4 Pages
    Submitted: October 2, 2013 Autor: Antonio
  • Marketing Case

    Marketing Case

    1. As a marketing professional, how should each league respond to its image problem? First of all, all the sport leagues should admit the misconduct of their players and/or their referees to win back the public’s trust. For the NBA case, since the scandal is about the referee, the league should put its effort to ensure a fair and transparent athletics environment in the future. Only claim this is a loner case is not a

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    Essay Length: 705 Words / 3 Pages
    Submitted: October 3, 2013 Autor: feverouscrab
  • Kudler Fine Foods - Importance of Market Research

    Kudler Fine Foods - Importance of Market Research

    Kathy Kudler decided to create a market that offered a variety of the finest food and products at reasonable prices. In San Diego's metropolitan area is where Kudler Fine Foods has three locations. Every location each store is stocked with the finest, bakery, produce, meat, dairy products, and imported wines. In addition to their store locations Kudler is also gathering information about a catering business. This paper will discuss how important research is concerning the

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: October 3, 2013 Autor: Antonio
  • How to Create a Competitive Pricing Strategy

    How to Create a Competitive Pricing Strategy

    How to Create A Competitive Pricing Strategy Definition Competitive pricing is a strategy used to attract and retain customers. In most markets, there are a number of things that affect pricing. Entrepreneurs have to set prices for their products and services that will result in profit. Proper pricing strategies have an enormous impact on a business's profits and can be one of the most difficult decisions that business owners have to make. Summary How To

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    Essay Length: 837 Words / 4 Pages
    Submitted: October 4, 2013 Autor: andrew
  • Trueearth Marketing Plan

    Trueearth Marketing Plan

    Challenges experienced by True Earth The major challenge faced by TruEarth is increasing competition from Rigazzi making the market dynamic change fast. In addition, the company is faced with a dynamically changing market with faster change in preference and taste. The data collected from the market research is not conclusive because they have used intuition in some cases. The market evaluation criteria focus on the preference of the consumer, which may not be the actual

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    Essay Length: 1,350 Words / 6 Pages
    Submitted: October 4, 2013 Autor: antoni
  • Fedex Market Swot In-Depth Analysis

    Fedex Market Swot In-Depth Analysis

    Executive Summary Federal Express pioneered the modern air and ground express industry in 1971. In 1998, the corporation was created as FDX Corporation and in January 2000, became FedEx Corporation. FedEx provides a broad portfolio of transportation, e-commerce and business services to customers and businesses all over the world. FedEx maintains the highest professional and ethical standards, and has a strong commitment to safety. With over 290,000 employees in over 220 countries worldwide FedEx continually

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    Essay Length: 773 Words / 4 Pages
    Submitted: October 4, 2013 Autor: shifeng527
  • Hedge Fund Strategies

    Hedge Fund Strategies

    1. One of the popular equity strategies employed by hedge funds is called pairs trading. a. Explain how this strategy works and state key assumptions on which it is based. First find two stocks that are historically highly correlated. When the values of the stocks diverge, should short the higher one and buy the lower one, and wait for the temporary difference in prices to disappear over time. The positions will unwind once the values

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    Essay Length: 955 Words / 4 Pages
    Submitted: October 6, 2013 Autor: antimosq
  • Tender Care Marketing

    Tender Care Marketing

    Tender Care Marketing Right now most of Bennett's time was spent on Tender Care. Bennett recognized that Tender Care would be marketed much differently than the phototherapy products. Tender Care would be sold to wholesalers, who in turn would sell to supermarkets, drugstores, and mass merchandisers. Tender Care would compete either directly or indirectly with two giant consumer goods manufacturers, Procter & Gamble and Kimberly – Clark. Tender Care represented considerable risk to RMM. Because

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    Essay Length: 361 Words / 2 Pages
    Submitted: October 6, 2013 Autor: Antonio
  • Global Market

    Global Market

    Global Market Asian stock increased in the last two weeks excluding Japan, of which the Nikkei declined by 2.85% in continuous three weeks, mainly due to the weak economic reports from Japan and the Bank of Japan’s decision to keep its monetary policy unchanged. This overall growth should be attributed to the boosting measures taken by governments. China accelerated approval of quotas to QFII to boost the market. The Ministry of Finance in India lowered

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    Essay Length: 930 Words / 4 Pages
    Submitted: October 6, 2013 Autor: ibaohan
  • Energy Drink Market Situation Analysis

    Energy Drink Market Situation Analysis

    Product Situation Beverage Industry • The total non alcohol beverage market is over $110 Billion dollars in the US. Functional beverages are approaching $15 Billion of that total.(1) • The market is expanding rapidly due to growing global trend of eating and drinking healthier • The market is highly competitive given the attractive market growth rate and the typically high price point on these types of beverages. • There is an industry wide trust/believability issue

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    Essay Length: 1,410 Words / 6 Pages
    Submitted: October 7, 2013 Autor: jon
  • Seiko Moving up Market - Situational Analysis

    Seiko Moving up Market - Situational Analysis

    Running Head: Seiko Case Analysis Seiko Moving Up Market Situational Analysis: Company: Seiko's goals have traditionally been to bring technically advanced watches to their customers. In 1969, Seiko achieved international recognition by successfully integrating quartz technology into a wristwatch. Seiko is able to accomplish these ambitious goals because they use a vertically integrated management system and consist of many different firms, which focus on various aspects of watch production. This structure means they are able

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    Essay Length: 4,314 Words / 18 Pages
    Submitted: October 8, 2013 Autor: andrew
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures Samsung is one of the largest technology corporations in the world. Samsung’s innovative, yet affordable mobile telephones are instrumental in propelling Samsung to the top of mobile telephone industry. The boom in mobile phones, specifically smart phones has caused an explosion of technology companies specializing in these state-of-the-art mobile telephones. Although Samsung is a clear leader in the production and distribution of the smart phone, there are several other corporations that

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    Essay Length: 1,065 Words / 5 Pages
    Submitted: October 10, 2013 Autor: debaslaughter

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