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Last update: March 9, 2015
  • Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of ISO Certification in Service Marketing: An Analysis of Education Services This paper outlines a research study to explore the implications of ISO 9000-certifications in the marketing of education services. ISO 9000 is underscored as being an indication of enhanced quality, and improved quality is proven to yield superior perceived image, customer trust, perceived performance, perceived service quality, customer expectations and perceived value, which in turn result in higher levels of customer satisfaction the

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    Essay Length: 731 Words / 3 Pages
    Submitted: May 25, 2013 Autor: ksharma
  • Capital Structure Ajinamoto Free Term Papers

    Capital Structure Ajinamoto Free Term Papers

    2.0 Analysis of Ajinomoto Berhad’s capital structure A capital structure is the mix of a company's financing which is used to fund its day-to-day operations. These source of funds can originate from equity, debt and hybrid securities. The equity will come in the form of common and preferred stocks. The debt is broken out into long-term and short-term debts. Lastly hybrid securities are a group of securities that are a combination of debt and equity.

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    Essay Length: 313 Words / 2 Pages
    Submitted: May 26, 2013 Autor: matqaus
  • Kudler Fine Foods Marketing Research Case Study

    Kudler Fine Foods Marketing Research Case Study

    Marketing Research Ben Enuma University of Phoenix Marketing MKT/421 Susan Tomaski September 18, 2012 Put simply, marketing research is the process of finding solution or answers to specific consumers needs through a thorough study of situational factors. Marketing research is important to developing marketing strategy because whatever strategy an organization adopts, it requires reliable information or data for decision making and planning. For instance, when a firm wants to roll out a new product, it

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    Essay Length: 1,493 Words / 6 Pages
    Submitted: June 2, 2013 Autor: benenuma
  • Marketing Management Case

    Marketing Management Case

    9.1 What are the bases for tradeoffs between conflicting wants and needs of different customers with respect to the same product? How important is it to emphasize product quality when a new and unique product is launched? When a costumer look in the market, same product between brands, they always take in account the quality versus price, sometimes a segment of costumer prefers to pay a little more but get better quality, other point of

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    Essay Length: 943 Words / 4 Pages
    Submitted: June 2, 2013 Autor: ratunko
  • Integrated Marketing Communications

    Integrated Marketing Communications

    An Integrated Marketing Communications (IMC) has been developed by Kudler Fine foods, and has hired me on as their new Research Consultant. In this paper I will assess the information of the psychographic and demographic for the development in the marketing strategies to determine marketing decisions, and the data used within the decision making and considerations of various methods and strategies. Data Memo-Kudler Fine foods MKT-435 Thomas O’Brien May 2013 A Gourmet grocery store-Kudler Fine

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    Essay Length: 1,237 Words / 5 Pages
    Submitted: June 5, 2013 Autor: Suggestions4me
  • What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing?

    What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing?

    1. What are the chief elements of the strategy that Whole Foods Market is pursuing? • The chief elements of the strategy that Whole Foods Market is pursing is providing the best quality of products in the market that is free from preservatives and other genetically engineered products that reduce the quality of being organic. 2. Is Whole Foods' strategy well matched to market conditions in the food retailing industry (one of the criteria for

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    Essay Length: 430 Words / 2 Pages
    Submitted: June 19, 2013 Autor: alexTM7876
  • 4th Annual Conference of Advertising, Marketing and Business Administration

    4th Annual Conference of Advertising, Marketing and Business Administration

    The 4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines took place in February 3,2013, at the AFP Theater, Camp General Emilio Aguinaldo, Quezon City, under the title “Philippine Marketing and Advertising; Facing the Challenge of the Globally Competitive Market”. The seminar was attended by 28 different Universities and colleges nationwide. Lectures were presented by: • Mr. Ian Del Carmen, President /CEO of Fireball Group of Companies • Mr. Roel Perez

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: June 27, 2013 Autor: jhustmhin
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and

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    Essay Length: 852 Words / 4 Pages
    Submitted: July 9, 2013 Autor: gsalazar
  • Explain Why Government Regulation Is Needed, Citing the Major Reasons for Government Involvement in a Market Economy

    Explain Why Government Regulation Is Needed, Citing the Major Reasons for Government Involvement in a Market Economy

    Explain why government regulation is needed, citing the major reasons for government involvement in a market economy. In the beginning there was no intention for the government to have a hand in business. The government wanted businesses to act on their own best interests without any involvement from the government. Regulation was brought about to enhance the public and take care of those that have lost or investigate those who have cheated. For many years

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    Essay Length: 1,376 Words / 6 Pages
    Submitted: July 31, 2013 Autor: decgrl
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures In economics there our different market structures. And depending on which type of company we are examining, the company is sorted into one of these structures. For the purpose of this paper, the cellular company named “Sprint” will be the company that will be focus on. This paper will explain which market structure Sprint belongs to and how the market structure of Sprint differentiates from the other alternatives. Then the paper

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    Essay Length: 838 Words / 4 Pages
    Submitted: August 5, 2013 Autor: hgm2013
  • Starbucks Marketing Plan

    Starbucks Marketing Plan

    Marketing Plan Company Overview Starbucks, which is currently the world’s largest coffeehouse company, was founded in Seattle, Washington in 1971 as a single store that sold high quality coffee beans. The idea to sell coffee in the stores did not come until the early 1980s, which seems to be the best idea that Starbucks’ ever came up with. Expansion Expansion soon followed for Starbucks as they rapidly started to grow outside of the Seattle area

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    Essay Length: 880 Words / 4 Pages
    Submitted: August 7, 2013 Autor: delarosaj123
  • Global Market

    Global Market

    When starting a new business, regardless of what kind of business it is there are has to be motivation as well as a whole lot of patience. A lot of research must be done when opening a business. A person who wants to open a new business must have a well thought out business plan to take to any potential partners or investors to help increase their chances for better success. There are many different

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    Essay Length: 640 Words / 3 Pages
    Submitted: August 12, 2013 Autor: steffmart22
  • Kfc International Marketing

    Kfc International Marketing

    Introduction KFC ( Kentucky Fried Chicken ) is one of the largest fried chicken fast-food chain business in the world operating more than 18,000 restaurants in 120 countries. Its main products are fried chicken pieces, hamburgers, sandwiches, desserts and soft drinks(KFC 2013). KFC’s competitive advantage lies in the fried chicken pieces with 11 herbs and spices menu that is often referred to as the “original recipe”. KFC supply beef and pork based products with the

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: August 16, 2013 Autor: tanchang
  • Marketing Case - the Development of the Organization’s Marketing Strategy and Tactics

    Marketing Case - the Development of the Organization’s Marketing Strategy and Tactics

    The term marketing means different things to different people. Many think of marketing as simply “selling or advertising.” Yes, selling and advertising are part of marketing, but it is much more. In the past marketing focused almost entirely on helping the seller sell. That is why many people still think of it as mostly selling, advertising, and distribution from the seller to the buyer. The marketing process can be divided into four factors called the

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: August 19, 2013 Autor: misslady
  • Preliminary Introductory Summary Video Display Marketing

    Preliminary Introductory Summary Video Display Marketing

    PRELIMINARY INTRODUCTORY SUMMARY VIDEO DISPLAY MARKETING PURPOSE This report analyzes the details of Video Display Marketing (VDM), a marketing strategy that consists of video monitors which run ‘commercials’ informing our customers of our products and services. It recommends an implementation and promotion plan to reverse the trend of declining profits for Bank of New York (BNY) and enhance the bank’s image. PROBLEM/BACKGROUND Over the last four years, an unsuccessful advertising campaign has led to lagging

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    Essay Length: 557 Words / 3 Pages
    Submitted: August 21, 2013 Autor: shmandirwala
  • Effective Strategies in Marketing a Product

    Effective Strategies in Marketing a Product

    Effective Strategies in Marketing a Product Marketing research is a key element in creating a successful business. You must first begin with an effective marketing plan. In this plan you will need to figure out which market you will target to purchase your product. This is when you implement the four P’s of marketing, product, price, promotion, and the place where your product will be distributed. You should also consider that there are key elements

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    Essay Length: 648 Words / 3 Pages
    Submitted: August 27, 2013 Autor: redrenee27
  • Summarize and Assess the Dodd-Frank Act and It Likely Effects on Financial Markets

    Summarize and Assess the Dodd-Frank Act and It Likely Effects on Financial Markets

    Summarize and assess the Dodd-Frank Act and it likely effects on financial markets. The Dodd-Frank Wall Street Reform and Consumer Protection Act was created to promote the financial stability of the United States by improving accountability and transparency in the financial system, to end “too big to fail,” to protect the American taxpayer by ending bailouts, to protect consumers from abusive financial services practices, and for other purposes. It was proposed by Barney Frank from

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    Essay Length: 572 Words / 3 Pages
    Submitted: September 5, 2013 Autor: nmcurley
  • Family Values Paper

    Family Values Paper

    Family Values Paper “The concept of family is one with which almost every individual can identify. For some, family means their family or origin; for others, it applies to the family they have biologically created; or for still others, it means individuals with whom they have developed lasting bonds of intimacy through adoption, foster care, or other relationships” ("Environmental influences," 1990, para. 3). Family as a unit has two basic purposes, first is to meet

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    Essay Length: 898 Words / 4 Pages
    Submitted: September 8, 2013 Autor: AshleyGavin
  • Online Marketing at Big Skinny

    Online Marketing at Big Skinny

    Online Marketing at Big Skinny Big Skinny is a wallet manufacturer specializing in ultra thin wallets made of durable material and a functional design. Historically, Big Skinny has made sales through fairs and festivals, retail stores and tradeshows, both of which allow the wallet’s design advantages to shine. By presenting the wallet to consumers, Big Skinny got to take advantage of consumers’ tendency to make on-site impulse purchases, and the personal touch also encouraged customers

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    Essay Length: 426 Words / 2 Pages
    Submitted: September 8, 2013 Autor: beechgal9
  • The Set of Controllable Tactical Marketing Tools

    The Set of Controllable Tactical Marketing Tools

    Marketing Mix MKT421 July 15, 2013   Marketing Mix Marketing mix has been defined a number of ways. According to Armstrong and Kotler (2011), it is “the set of controllable tactical marketing tools…that the firm blends to produce the response it wants in the target market” (p. 53). The marketing mix contains the elements of product, place, price, and promotion that are known as the Four P’s. These marketing mix elements are considered controllable because

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    Essay Length: 1,354 Words / 6 Pages
    Submitted: September 9, 2013 Autor: gomezcid
  • Analysis of Marketing at Kudler Fine Foods

    Analysis of Marketing at Kudler Fine Foods

    Analysis of Marketing at Kudler Fine Foods MKT421 July 22, 2013   Analysis of Marketing at Kudler Fine Foods Marketing research and competitive intelligence can be a significant factor in a successful marketing strategy. As Kudler Fine Foods gears itself for further growth, these areas will require additional focus. The existing marketing program at Kudler is examined, past market research and competitive intelligence discussed, and recommendations made for additional market research. Summary of Marketing at

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    Essay Length: 1,388 Words / 6 Pages
    Submitted: September 9, 2013 Autor: gomezcid
  • The Tax-Free

    The Tax-Free

    As expected, participants prefer the tax-free bond over the taxed bond. Also, most participants that view Australian tax as “too high” and “about right” chose the tax-free bond. This result supports the findings of Sussman and Olivola (2011), where people are more willing to pay tax-unrelated costs than pay tax, which may hold an equal or larger amount of monetary value. The results also provide support for the hypothesis made where most participants who view

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    Essay Length: 662 Words / 3 Pages
    Submitted: September 11, 2013 Autor: leejessamyn
  • Value Maximization and Corporate Social Responsibility; Why or Why Not?

    Value Maximization and Corporate Social Responsibility; Why or Why Not?

    Value Maximization and Corporate Social Responsibility (CSR); Why or Why Not? By Sean Erik Holm In my words: Value maximization is the concept that by working toward an increasingly positive corporate sum total (its value minus claims against), over an extended period, will provide the best return to those seeking a consistent gain in value. It is sometimes called stakeholder theory, which takes into account more than just shareholders, it includes all the stakeholders; owners

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    Essay Length: 1,613 Words / 7 Pages
    Submitted: September 15, 2013 Autor: quartshort
  • Economic Value Creation for Long Term Development

    Economic Value Creation for Long Term Development

    1. Economic value creation for long term development The sum of producer surplus and the consumer surplus generates the economic value. The producer surplus is the difference between the price that sellers offer and the cost of the resources employed. Meanwhile, the consumer surplus is seemed as the difference between the price consumers actually pay for goods and services and the highest price they willing to pay. Due to buyers are willing to pay a

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    Essay Length: 553 Words / 3 Pages
    Submitted: September 16, 2013 Autor: Jennytrang
  • The Eu-Korea Free Trade Agreement

    The Eu-Korea Free Trade Agreement

    1. Adjustments, or so-call improvements, are made on the WTO agreement are in the favor of better adaptation to the situation of the nations involved. Citing the EU-Korea FTA agreement as an example, following shows how the modifications made in the FTA from the WTO agreement better suit the situation of the two countries in three areas - the competition policy regulatory issues, government procurement and intellectual protection. About the competition policy regulatory issue, the

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    Essay Length: 994 Words / 4 Pages
    Submitted: September 18, 2013 Autor: suki_suki