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Last update: February 15, 2015
  • P&g Case Study

    P&g Case Study

    Highlights of Issues There are several issues in the case of Procter & Gamble (P&G). The company needs to choose on either to do a product line extension for Scope or to do clinical claims on Scope. There are factors like Product Development, Sales, Market Research, Finance, Purchasing, and Advertising Agency to be looked into in order to do a well-versed three year marketing plan for P&G. Product development team had created a new product

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    Essay Length: 520 Words / 3 Pages
    Submitted: March 20, 2011 Autor: simba
  • Cola Wars Case Study Analysis - Coco-Cola and Pepsi

    Cola Wars Case Study Analysis - Coco-Cola and Pepsi

    Cola Wars Cola Wars Case Study Analysis Introduction: There are two well known beverage companies, Coco-Cola and Pepsi. They have competed considerably and distributed the beverage market profit for several decades. In the open market, it is difficult to exactly tell which one is the winner within the perfect competition, since both companies use different style of promotion and product to expend their markets. (megaessays.com) The competitive environment of the carbonated soft drinks started about

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    Essay Length: 4,478 Words / 18 Pages
    Submitted: March 20, 2011 Autor: andrew
  • Jp Morgan Case Study

    Jp Morgan Case Study

    J.P. Morgan Born into a wealthy family in Hartford, Connecticut in 1837, John Pierpont Morgan began his rise to the top of the financial world. During his upbringing, Pierpont Morgan was exposed to international banking at its highest levels. As he traveled and was educated around the world, Morgan kept immaculate records of his own financial thriftiness demonstrating his attention to detail. Graduating from Gottingen University in Germany, Morgan moved to New York to start

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: March 20, 2011 Autor: andrew
  • Mastercard Case Study

    Mastercard Case Study

    MasterCard- Case Study Background Summary In May 1998, Meltem Tekeli, MasterCard's Vice President for Global Promotions and Sponsorships, had already begun discussions with senior MasterCard staff on the renewal of MasterCard's 1999-2002 World Cup and World Championship Soccer (WCS) sponsorship. When the results of the 1995-1998 WCS Sponsorship came in, it was clear that they had far exceeded those achieved in the previous rounds of their sponsorship of soccer. As one of twelve worldwide sponsors,

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    Essay Length: 2,373 Words / 10 Pages
    Submitted: March 28, 2011 Autor: jon
  • Walmart Stores Case Study

    Walmart Stores Case Study

    GOING GREEN BUSA 499 Professor Lee September 29, 2008 Case Study 1 – Wal-Mart Stores Dan Lessard Landon Heidenreich Tommy Petramalo Kristian Arnesen TABLE OF CONTENTS Table of Contents pg. 1 Executive Summary pg. 2 Ch. 1 pg. 3 1.1 Mission pg. 3 1.2 History pg. 3 1.3 Background pg. 4 Ch. 2 pg. 4 2.1 Internal VRIO Analysis pg. 4 VRIO Table pg. 10 2.2 External Five Forces Analysis pg. 10 2.3 Problem Statement

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    Essay Length: 5,667 Words / 23 Pages
    Submitted: March 28, 2011 Autor: jon
  • Coffee Pot Case Analysis

    Coffee Pot Case Analysis

    Background of Case 1: Coffee Pot Coffee Pot is a company whose business is selling coffee drinks to consumers. Balkis, the daughter of Coffee Pot late president, takes over his job as the new president of the company after the death of her father. The company has been making losses in recent years. Since the company cannot compete with Starbucks, based on the quick strategic analysis, the company needs to come up with new strategy

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    Essay Length: 1,950 Words / 8 Pages
    Submitted: March 28, 2011 Autor: peter
  • Microsoft Case Study

    Microsoft Case Study

    Contents Section 1 - Strategy 3 Business Summary 4 SWOT Analysis 4 Vision (Describe the business in the next 3-5 years) 4 Mission Statement 5 Corporate Values 5 Business Objectives 5 Key Strategies 5 Section 2 – Core Competencies 5 Section 3 – Industry Dynamics 6 Section 4 – Technology Sourcing & Internal Innovation 6 Section 5 – Product Development Strategy 6 Section 6 – Strategy to Protect Innovations 7 Section 7 – Bibliography 7

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    Essay Length: 1,458 Words / 6 Pages
    Submitted: March 28, 2011 Autor: peter
  • Marketing: Britvic Case Study

    Marketing: Britvic Case Study

    QUESTION 1 Choose one of the Britvic's brands. What are the core, actual, and augmented product benefits of the brand? From the passage, we can see that the Britvic Soft Drink has developed truly global operations. Britvic offers different brands on 200,000 locations in 50 countries (page 278, para 3, line 4) ranging from carbonated to non-carbonated soft drinks. These include Pepsi, 7Up, Tango, Robinsons, Purdeys, Fruit Shoot, J20, Gatorade, Ame, R Whites, drench, Idris,

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    Essay Length: 796 Words / 4 Pages
    Submitted: March 29, 2011 Autor: antoni
  • Pneumonia Case Summary

    Pneumonia Case Summary

    Pneumonia I. Salient Features from history This is a case of a 7 y.o. male coming in with the chief complaint of fever with cough and colds. Patient presented with a 5-day history of persistent fever (tmax 41) with productive cough. Patient also had headache, generalized body weakness, malaise, nosebleeding, and decreased appetite. Few hours PTA, the patient had difficulty of breathing. Patient had negative NS1 and normal CBC. Patient had is a known asthmatic

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    Essay Length: 537 Words / 3 Pages
    Submitted: March 29, 2011 Autor: simba
  • Managing the Unexpected - Case of Starbucks

    Managing the Unexpected - Case of Starbucks

    ABSTRACT Organizations endeavour to prepare themselves to manage any twist that would unexpectedly crop up in their daily routines. However, organizations can never truly predict the magnitude of something unexpected or the impact such an event will have on them and the various stakeholders in the organizations. This paper examines the applicability of an organization's foundation (routines, culture, values and decisions) to act as a shield against unexpected events and/ or how an organization can

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    Essay Length: 6,133 Words / 25 Pages
    Submitted: March 29, 2011 Autor: rita
  • Analysis for Barco Case - Market and Competitive Position

    Analysis for Barco Case - Market and Competitive Position

    Barco's general strategy? As a small company, Barco generally compete by carving out a market on the basis of its R&D strength and product quality. They focus on top-of-the-line products in niche markets. The general strategy contains three elements: first, leadership in complementary niche market; Second, strong commission in R&D; Third, expand its international presence in sales, product development and production. Market and competitive position Barco N.V. was one of the top three worldwide manufacturers

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 29, 2011 Autor: peter
  • An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China

    An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China

    An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China VINCENT MOK, XIUDIAN DAI AND GODFREY YEUNG ABSTRACT In the presence of high transaction costs due to market imperfections, it is normally less expensive for multinational corporations (MNCs) to conduct their business activities in new markets through their internal corporate structures rather than by relying on the markets. Based on a case study of Coca-Cola's entry into the Chinese market, this paper tests

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    Essay Length: 8,958 Words / 36 Pages
    Submitted: March 29, 2011 Autor: viki
  • Case Study of Boost Juice

    Case Study of Boost Juice

    Contents 1.0 Briefly Introduction 2.0 Company and Products Background 2.01 The Boost Juice Bars Company's objectives, strategies, market share and how has the product been performing 2.02 The company's main operations and history of Boost Juice Bars Company in last three years 2.03 The products of the Company and the target market for the products 2.04 The resource that the Company has to go to overseas 3.0 Country and Product Market Attractiveness 3.01 The macro

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    Essay Length: 1,638 Words / 7 Pages
    Submitted: March 29, 2011 Autor: andrew
  • Room for Dessert Case Summary

    Room for Dessert Case Summary

    "Room for Dessert" Case Summary Situation This case presents a business plan for a startup company called "Room for Dessert" (RFD), which is a fine dining restaurant focused on serving a niche market that includes desserts and beverages such as tea, wine and spirits. RFD has created a business model which provides a strategy to differentiate itself from typical fine dining restaurants by offering an unpretentious atmosphere focused on serving affordable, high-quality desserts. The company

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: March 29, 2011 Autor: andrey
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Kudler Fine Foods Information System Kudler Fine Foods (KFF), located in La Jolla, California, was founded in 1998 by Kathy Kudler. KFF is a provider of high-end gourmet foods and wines from around the world and local markets. They strive to provide only the freshest and highest quality products available to their customers, (Kudler Fine Foods, 2009). Because of the success and interest generated by the first location Kathy has since opened two more California

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    Essay Length: 728 Words / 3 Pages
    Submitted: March 30, 2011 Autor: jon
  • China's Telecommunications Industry Case Study

    China's Telecommunications Industry Case Study

    It is important for organizations to consider the factors of their external macro-environment and internal industry anaysis before making business decisions. There are many factors affecting the strategies of firms. Indeed, environmental analysis must be continuous and feed all requirements of planning. Research by Johnson and Scholes (2002) refers an organization's external macro-environment is made up of four aspects, such as Political, Economic, Social and Technological factors (PEST). This framework is important because it focuses

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    Essay Length: 905 Words / 4 Pages
    Submitted: March 30, 2011 Autor: andrew
  • Case Analysis: Social Responsibility and Business Ethics

    Case Analysis: Social Responsibility and Business Ethics

    BHP Billiton Background BHP Billiton is one of the largest mining companies in the world. It was formed by a merger between the Broken Hill Proprietary Company (now BHP Billiton Limited) and the Anglo-Dutch Billiton plc (BHP Billiton Plc) in 2001. Until 30 June, 2009, BHP Billiton has 40,900 employees in over 100 operations in 25 countries. In the financial year of 2009, BHP Billiton has reached revenue of 50.2 billion US dollars, which results

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    Essay Length: 2,817 Words / 12 Pages
    Submitted: March 30, 2011 Autor: Antonio
  • Agrana Company Case Study

    Agrana Company Case Study

    1. Introduction In this globalized society, there is now growing pressure for companies to compete against their competitors locally as-well-as globally. Thereby, strategy within the company is fairly important in order to survive. In any form of business or organisation, strategy management and thinking are the most vital activities embarked on. The determination on how successful a business could be depends on how these strategies are carried out (Campbell, Stonehouse and Houston 2002). AGRANA Food

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    Essay Length: 533 Words / 3 Pages
    Submitted: March 30, 2011 Autor: simba
  • Robert Mondavi Corporation Case Study

    Robert Mondavi Corporation Case Study

    1.0 Abstract An interesting topic of analyzing the Robert Mondavi Corporation – applied Porter's five forces to examine their internal and external forces that greatly affected them and the US wine industry. The fundamental of key success factors reflected in the past experience of RMC in US. It may not sufficient for future strategies, but it is essential to understand how's the RMC survive in the "great" environment. Finally, recommendations are provided for RMC for

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    Essay Length: 3,841 Words / 16 Pages
    Submitted: March 30, 2011 Autor: simba
  • The Boeing 777 Multimedia Case Study

    The Boeing 777 Multimedia Case Study

    The 21st Century Jet The Boeing 777 Multimedia Case Study Submitted in partial fulfillment of the requirements for the degree of Master of Science in Mechanical Engineering from the University of California at Berkeley December 18, 1995 Research Advisor: Professor Alice M. Agogino Berkeley Expert Systems Technology Laboratory On-line Version URL: main.html Abstract Multimedia case studies have been shown to be an effective way of documenting and teaching best design practices. This is a case

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    Essay Length: 7,713 Words / 31 Pages
    Submitted: March 30, 2011 Autor: rita
  • Toyota Case Analysis

    Toyota Case Analysis

    With the combination of speed and flexibility, Toyota manufacturing plants are leading within the departments of productivity and market responsiveness. In North America alone, Toyota is gaining on the Big Three's vehicle models, with $1.94 million is sales and has 11.2 percent of the market share. While in Japan, Toyota sales amount to $1.68 million, yet, it has maintained its 40 percent plus market share for 5 years now. Toyota combines the size, financial clout,

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    Essay Length: 1,727 Words / 7 Pages
    Submitted: March 30, 2011 Autor: peter
  • Case Analysis - Sunquest Labs

    Case Analysis - Sunquest Labs

    Case Analysis: SunQuest Labs 1. Prepare the analysis of cost variations between 2006 and 2007 requested by Mr. Gillinov. 2. Should the lab manager be commended or criticized for cost center performance? An analysis of the cost variations proves that there could be various reasons for unfavorable variances from 2006 to 2007. The testing materials show an unfavorable variance of $5,000, but this may have been a direct result of price increases in the testing

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    Essay Length: 499 Words / 2 Pages
    Submitted: March 30, 2011 Autor: antoni
  • Bill French Case Notes

    Bill French Case Notes

    Case 16-3 Case 16-3: Bill French Note: This case is unchanged from the Eleventh Edition. Approach This case requires quite a few calculations, but it is a good case for introducing students to the uses and limitations of break-even analysis. It can be used to discuss many of the hidden assumptions involved in such an approach. Some instructors also find it a good vehicle for discussing some of the human problems arising when a young,

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: March 31, 2011 Autor: peter
  • Cadbury Beverages Case Study

    Cadbury Beverages Case Study

    SUMMARY Introduction p.2 I- The carbonated soft drink industry in the US - Industry structure p.4 - Industry economics p.5 - Brands & Products p.6 - Consumption behavior p.7 II- Changes in the orange category during the period 1985-1989 - Orange category p.8 - Relation between market share & market coverage p.11 - Relation between market share & advertising share p.13 - Brands positioning p.15 III- Cadbury competitive position in the US - Swot analysis

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: March 31, 2011 Autor: simba
  • Bu 486 - Case Study: F-Secure Corporation

    Bu 486 - Case Study: F-Secure Corporation

    BU 486 MIS Projects Case Study One Evaluation: F-Secure Corporation Due: February 17, 2011 Instructions: Answer each of the questions below. Be sure to leave the question in its place and type your response below each question. Please think critically about each question and be specific about each response. To fully develop a response to each question, I would feel as though it would take at a bare minimum one solid paragraph (if not more)

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    Essay Length: 762 Words / 4 Pages
    Submitted: March 31, 2011 Autor: rita

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