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Last update: December 2, 2017
  • Proposed Plan - Marketing Strategies

    Proposed Plan - Marketing Strategies

    7. Proposed plan 7.1. Method(s)/ Marketing strategies 7.1.1. Product The new product that our company created named as E-Skateboard. This product will be launched on March 2016. The features of our product is it can ride by itself after the location we want to arrival has set up by ourself using mobile device. So that, the user can reach wherever they want without riding by their self after purchase our product. 7.1.2. Price One of

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    Essay Length: 674 Words / 3 Pages
    Submitted: February 1, 2016 Autor: shengsiew
  • McBride Financial Service Market Strategy Plan

    McBride Financial Service Market Strategy Plan

    McBride Financial Service Marketing Plan Strategy McBride, a low cost mortgage company, wants to expand their services in Idaho, Montana, Wyoming, North Dakota, and South Dakota, using advanced technology. Their services geared toward conventional, VA, and FHA loans for purchasing and refinancing homes. McBride’s targeted clientele are retirees, professionals, individuals, and families who want to purchase primary, secondary residents, and recreational properties (Apollo Group Inc., 2013). McBride recognizes using the Internet they can build customer

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    Essay Length: 978 Words / 4 Pages
    Submitted: April 17, 2016 Autor: missacademic
  • Marketing Communication Plan

    Marketing Communication Plan

    Marketing communication plan Situation Analysis: Smooth Sexy Skin, the new line from Sexy Hair Products opens another door to the already expansive and loyal Sexy Hair Products customer base. Smooth Sexy Skin is marketed to adult women, with particular emphasis on already loyal customers. * Increase awareness of brand in existing market using social media * Online purchase of new product available online and in salons which often cater to more than just hair needs,

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    Essay Length: 622 Words / 3 Pages
    Submitted: April 18, 2016 Autor: mellonnin
  • Marketing Essay Targeting

    Marketing Essay Targeting

    Marketing: Session 3. The Business environment (macro and micro) The Tourist Industry management: * Economic, growth, seasonal, currency, exchange rates, interest rates, iol prices * Events * Technology in the transportation and communication * Natural events (ash cloud, planes couldn’t fly) * Demographic (health-swine flu) * Socio-cultural (consumption models, confidence home/abroad) * Political, uprising, foreign, tourist tax, laws A) The Macro-environment: (PWC video) - The large societal forces that affect the microenvironment, - Demographic: aging,

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    Essay Length: 276 Words / 2 Pages
    Submitted: February 5, 2018 Autor: Emanuele Taglione
  • Choice to Eat Dessert - Market Strategy Planning

    Choice to Eat Dessert - Market Strategy Planning

    RESULTS AND DISCUSSION OF FINDINGS 1. MARKET FEASIBILITY Market strategy planning is a very significant activity in a business firm. It deals with the analysis of the forces of supply and demand, and an analysis of the mechanism that facilitates exchanges between them. The necessary decisions to satisfy their wants and their motivation are the satisfaction of their needs. On the other hand, the perception of the business firm is to make profits out of

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    Essay Length: 876 Words / 4 Pages
    Submitted: October 6, 2018 Autor: jcaradelevingne
  • Business Plan Research Market Segmentation

    Business Plan Research Market Segmentation

    Market segmentation the market is segmented towards households that earns less than $30,000 a year. Especially family in need of help for a healthy eating habit or struggling to provide the right nutrition to their family. Market size. The Healthy food retail store will open its operation in several areas where low income families lives. We feel that this reasonable since that is our main target. We will offer quality products at reasonable price that

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    Essay Length: 347 Words / 2 Pages
    Submitted: April 2, 2019 Autor: Xia23
  • Marketing Analysis of a Booster Juice Location

    Marketing Analysis of a Booster Juice Location

    Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 28, 2011 Autor: andrey
  • Amazon Kindle Marketing Project

    Amazon Kindle Marketing Project

    Amazon Kindle Marketing project Peter Kollar January 30th, 2011 INTRODUCTION E-book reader is electronic device that is designed for reading digital books; main advantage is readability, portability, storage and long battery life. Concept of electronics' book readers were with us for good number of years, but none of the companies could bring to market solid and affordable device. In later 2007 "Amazon introduced its Kindle the e-book reader… [this device] uses electronic ink technology to

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Mk 4900 Course Information - Marketing Problems

    Mk 4900 Course Information - Marketing Problems

    MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making skills and to further your indoctrination as a marketing professional. It is often said that "Marketing is easy to understand but hard to do." An important goal of this course is to provide you with

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    Essay Length: 8,082 Words / 33 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Marketing Research - Work Environment Proposal Essay

    Marketing Research - Work Environment Proposal Essay

    Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Management - Youcan Group

    Marketing Management - Youcan Group

    Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of

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    Essay Length: 793 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrew
  • B2b Marketing

    B2b Marketing

    Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Mix

    Marketing Mix

    A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is

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    Essay Length: 289 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Nestle Malaysia Marketing Strategy

    Nestle Malaysia Marketing Strategy

    Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18   Introduction In this research work the

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    Essay Length: 4,332 Words / 18 Pages
    Submitted: March 8, 2011 Autor: moto

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