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5,778 Marketing Study Bachelor Business Information Free Papers: 451 - 475 (showing first 1,000 results)

Last update: February 15, 2015
  • Nestle Malaysia Business Strategy

    Nestle Malaysia Business Strategy

    Executive summary This project is a marketing plan for the launch of a new Maggie instant noodle into the Malaysian Market Nestle Malaysia has been established since 1912. offering over 400. varieties of products. One of the most popular food products is the Maggie instant noodle, first introduced in 40 years ago. Today Maggie instant noodle holds 60 % of the market share for instant noodle in Malaysia. However due to health concerns, and the

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    Essay Length: 267 Words / 2 Pages
    Submitted: June 5, 2011 Autor: annesy_cutee14
  • Global Business and Ethics

    Global Business and Ethics

    Global Business and Ethics Globalization is not just the operation of a business in a foreign country but that they divide their activities in different countries. The business produces their product or good there and exports the good to other countries such as The United States. Globalization affects the world because it enables large operations to buy a manufacturing plant in another country and produce goods at a lower hourly wage that is a custom

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    Essay Length: 676 Words / 3 Pages
    Submitted: June 6, 2011 Autor: egglori
  • Using Perceptual Map in Marketing

    Using Perceptual Map in Marketing

    Using Perceptual Map in Marketing: Cruiser Thorr Motorcycles has been around for many years. The manufacturer Thorr Motorcycles’, manufacturers an assortment of motorcycles and does produces approximately 200,000 bikes per year. The motorcycle company also licenses T-shirts, motorcycle shoes, and toys. Thorr Motorcycles is losing money to other competitors who have cheaper or more reasonable prices. Thorr Motorcycles definitely needs some sort of plan to bring the bike back on top. Thorr Motorcycles’ needs a

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    Essay Length: 1,075 Words / 5 Pages
    Submitted: June 6, 2011 Autor: Justabboppin
  • Evaluate Home Depot’s Decision to Enter China’s Market

    Evaluate Home Depot’s Decision to Enter China’s Market

    Abstract Evaluate Home Depot’s decision to enter China’s market and establish brand recognition in a strong growing economy. China’s home improvement market is generating 50 billion annually and Home Depot is looking to take some market share (Global Business, 2006). Home Depot’s decision to acquire The Home Way was a calculated decision based on the extreme nature of the Chinese home improvement industry. Home Depots decision to wait and learn from their competitions mistakes proved

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    Essay Length: 924 Words / 4 Pages
    Submitted: June 12, 2011 Autor: orl1jxs
  • Takeover Market - Effects on Market Efficiency

    Takeover Market - Effects on Market Efficiency

    Takeover market Takeover market, also referred to as market for corporate control, is the mechanism by which firms are matched up with owners and managerial teams, who can maximize the utility upon the firm’s resources (Brealey, Myers and Allen, 2008). Creatively, Jensen and Ruback (1983) argue that takeover market can be most appropriately viewed as the arena in which managerial teams compete for the rights to manage corporate resources. There are three major ways to

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    Essay Length: 326 Words / 2 Pages
    Submitted: June 12, 2011 Autor: dorofish
  • Mba 435 - Marketing Myopia

    Mba 435 - Marketing Myopia

    Sami Worku MBA435 03/19/2011 Prof. Simmons Marketing Myopia Marketing Myopia is still viable currently. Theodore Levitt described marketing myopia as “the short sightedness, narrow view of marketing and its environment.” Theodore Levitt was way ahead of his time when he wrote marketing myopia. He successfully assessed that companies that fail to shift from product oriented to consumer oriented marketing will fall short and become obsolete in the market. The current market has changed drastically compared

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    Essay Length: 412 Words / 2 Pages
    Submitted: June 13, 2011 Autor: bigdawg003
  • Walmart's Book Value Versus Market Value

    Walmart's Book Value Versus Market Value

    Wal-Mart’s Book Value Versus Market Value The comparison of market value and book value is an important factor during the investment decisions of the investors in order to formulate the portfolio which is diverse enough that the returns from these portfolio will be maximum which is achieved only through careful comparison between the market value and the book value of the stocks of the companies in the portfolio. The book value and the market value

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    Essay Length: 1,067 Words / 5 Pages
    Submitted: June 14, 2011 Autor: Javalos06
  • Mother Energy Drink Marketing Mix

    Mother Energy Drink Marketing Mix

    Executive summary Mother Energy drink is the subsidiary company of Coca-cola Australia which introduces in late 2006 in Australia and New Zealand which dominate $151 million industry and accounted for 94% of sales. After the early failed production with the distasteful and ungenerous of 250ml, Mother had reformulated taste of the drink, change to a larger 500ml can and change of the packaging color, along with a 3million AUD marketing campaign. Since then Mother have

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    Essay Length: 7,632 Words / 31 Pages
    Submitted: June 16, 2011 Autor: cyberchaos
  • Business Entities, Laws, and Regulations Paper

    Business Entities, Laws, and Regulations Paper

    Business Entities, Laws, and Regulations Paper Name University of Phoenix Business Entities, Laws, and Regulations Business today is unique in that there are many different types of structures, laws, and regulations that allow them to operate in what the owners need to be efficient and competitive. They basically have to take note on how they are controlled, liability in doing business, and how the business and owners will be taxed. While depending on what type

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: June 20, 2011 Autor: kendori
  • Com 285 - Business Communication Trends Paper

    Com 285 - Business Communication Trends Paper

    Business Communication Trends Paper University of Phoenix Chicago Loop Campus Business Communication COM/285 Kevin Williams March 21, 2011 Business Communication Trends Paper Business communication is essential for businesses to operate efficiently. In this paper we will discuss business communication trends and what message types resulted from these trends. Business Communication What is business communication? According to our text book, business communication is sharing information that is useful to your co-workers, business partners, and clients (Locker-Kienzler,

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    Essay Length: 745 Words / 3 Pages
    Submitted: June 20, 2011 Autor: mommastella
  • Case Study: Capital Budgeting - Butler Lumber Company

    Case Study: Capital Budgeting - Butler Lumber Company

    Case Study: Capital Budgeting Butler Lumber Company Abstract Butler Lumber Company, a lumber retailer with a rapid growth rate, is faced with the problem of cash flow shortage. In order to support this profitable business, BLC needs a great amount of cash. The loan of $250,000 from Suburban National and a line of credit of up to $465,000 from Northrop National Bank are the two choices provided. After a brief review of the operation and

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    Essay Length: 3,058 Words / 13 Pages
    Submitted: June 21, 2011 Autor: soundhorizon
  • Current Business Research Project Paper

    Current Business Research Project Paper

    Current Business Research Project Paper In the following paper, the reader will find a brief synopsis of a finance research article titled “Supply Chain Finance Effectiveness Improves Supplier Relationships and Working Capital Management” (Professional Services Close-Up, December 2010). Within the paper, I will define the business research and its purpose, explain the business problems under investigation, describe the data collection methods used in the research project and, discuss the researcher’s conclusion to their research. The

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    Essay Length: 388 Words / 2 Pages
    Submitted: June 26, 2011 Autor: ebbtide
  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing By Debbie Butcher June 26, 2011 University of Phoenix The simulation introduces the user to a multi-billion dollar company named, “Thorr Motorcycles. Thorr motor cycles produces more than 200,000 motorcycles per year and also sells other products such as; “T-shirts, motorcycle shoes, small leather goods, toys, and numerous other consumer items”(UOP,2005). Although, the company is a leading manufacture in the motorcycle business, the sale of the Cruiser Thorr edition is

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    Essay Length: 1,278 Words / 6 Pages
    Submitted: June 27, 2011 Autor: debiand3
  • Torture Case Study

    Torture Case Study

    Torture can be described as physical or physiological pain given from one person to another with the intentions of gaining advantage over a person. Torture has been around for many centuries and is still put into practice today. Some countries use torture as a way to bring justice to their nation and others use it as a form of retribution. Even though people believe torture is appalling, some people still agree that it is needed

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    Essay Length: 282 Words / 2 Pages
    Submitted: June 28, 2011 Autor: kons3p77
  • Algorithmic Trading and Fx Market Liquidity

    Algorithmic Trading and Fx Market Liquidity

    Algorithmic Trading and FX Market Liquidity Is higher turnover in FX markets proof of greater liquidity or merely an illusion? BY MICHAEL KING, CFA, AND DAGFINN RIME lobal foreign exchange (FX) markets passed a milestone when daily average turnover reached US$4 trillion in April 2010. This figure, reported in the Bank for International Settlements (BIS) Triennial Central Bank Survey of global FX markets, includes all over-the-counter (OTC) FX turnover in spot trades, forwards, swaps, and

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    Essay Length: 257 Words / 2 Pages
    Submitted: July 2, 2011 Autor: krazyxl
  • E-Commerce Business Strategic Management

    E-Commerce Business Strategic Management

    Introduction The way people do business today is changing faster and faster from physical to digital, supporting the growth of Electronic Commerce. Electronic Commerce commonly known as e-commerce is the process of buying, selling, transferring, serving, or exchanging products, services, or information via computer networks, including the Internet (Turban and Volonino 2009, p. 199). Businesses implementing the pure brick and motar (traditional commerce) are getting scarcer and scarcer as many businesses in the digital age

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    Essay Length: 491 Words / 2 Pages
    Submitted: July 3, 2011 Autor: tedharris1000
  • Wal-Mart Case Study - Nafta

    Wal-Mart Case Study - Nafta

    Q#1: NAFTA is a treaty between Canada, Mexico & US, aimed to foster greater trade between the three countries. It eliminated the large number of tariffs on goods shipped between the three countries. Before NAFTA Wal-Mart was not successful in Mexico as it had to deviate from its business model, because of the tariffs it faced more costs, so its aim of providing customer with low prices was not met. In addition to this, poor

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    Essay Length: 760 Words / 4 Pages
    Submitted: July 3, 2011 Autor: fahadfareed
  • Polc Case Study

    Polc Case Study

    Introduction Management mostly focuses on the tactical activities, following the process of planning, organizing, leading and controlling. To solve the problems occurring in the organization effectively, managers need to implement the P-O-L-C function in the day-to-day realities of running an organization. As the division manager of Singapore Hamburger, it is important to get catch up in trying to analyze and understand a complete, clear rational for categorizing skills and practices. In other words, to realize

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    Essay Length: 2,051 Words / 9 Pages
    Submitted: July 11, 2011 Autor: kerenmartin
  • Emerging Markets Are Rally Decoupled from Rest of the World

    Emerging Markets Are Rally Decoupled from Rest of the World

    The body with greater mass is having more gravitational pull”. The similar concept applies with the U.S and developed countries in general. This is because United States is the biggest economy in the whole world. Even the emerging markets (EMs) and prominently BRIC nations’ combined GDP is only 80 per cent that of the US and 40 per cent of world population. While concept still prove true, but new landscape are coming into existence. To

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    Essay Length: 1,057 Words / 5 Pages
    Submitted: July 12, 2011 Autor: singhrudra19
  • Cultural Effect on Negotiation in International Business

    Cultural Effect on Negotiation in International Business

    Title: Cultural effect on negotiation in International Business. Introduction: This research proposal investigates the effects of culture on negotiations in an international business context and identifies which areas of negotiations are influenced by culture and to what extent. The primary purpose of this study is to understand how international business negotiation is important for companies and how the skills used by management during this process are useful in other aspects of a business. This paper

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    Essay Length: 2,690 Words / 11 Pages
    Submitted: July 17, 2011 Autor: okoanna
  • Indentifying Global Business Opportunities

    Indentifying Global Business Opportunities

    Global Business Management Audit Avery Dennison Corporation Module 1: Indentifying Global Business Opportunities Company Name: Avery Dennison Corporation (Classification: 20201060) Company Sector: Industrials Industry Group: Commercial Services & Supplies Industry: Commercial Services & Supplies Sub Industry: Office Services & Supplies Avery Dennison Corporation is a diversified company that produces pressure-sensitive adhesives and materials for industrial and consumer uses. Avery Dennison's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing, branding systems; RFID inlays

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: July 17, 2011 Autor: yasoda108
  • Walmart Case Study

    Walmart Case Study

    Executive Summary Wal-Mart is a massive retailer that originates its services in the U .S. it presents an immense selection of high-quality merchandises, friendly services, and attractive campaign like “Every Day Low Prices”. Sam Walton (1918-1992), the founder of Wal-Mart reveals that the company‘s basic strategy lies on its ability to provide products and services that customers want, they include a wide range of high-quality products , lowest price , convenience services , and a

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    Essay Length: 2,235 Words / 9 Pages
    Submitted: July 18, 2011 Autor: lynda
  • Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    I. Introduction The speech act of Directives is a typical kind of speech act performed in the use of language. It is a face-threatening act in nature according to Searle’s description that they are attempts (of varying degrees) by the speaker to get the hearer to do something. Thus, often than not, a face-work is needed to initiate a relatively comfortable rhythm for conversation. In order to do the face-work, a certain strategies are necessary

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    Essay Length: 402 Words / 2 Pages
    Submitted: July 18, 2011 Autor: lill455
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Cadbury - Marketing Plan

    Cadbury - Marketing Plan

    Table of Contents 1. Executive Summary 2. Company Profile 3. Analysis 3.1 Key Competitors in the Market 3.2 External factors influencing the supply chain 3.3 Analyzing the Business Portfolio 3.4 Applying Ansoff’s Product-Market Expansion grid 3.5 SWOT Analysis 3.6 Applying Porter’s Generic Model 3.7 Applying Marketing Mix 4. Final Suggestions for Cadbury 1. Executive Summary This marketing plan for Cadbury will look at ways and means of how Cadbury can consolidate its position as the

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: July 19, 2011 Autor: tharaka74