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  • Mountain Man Brewing Company: Bringing the Brand to Light

    Mountain Man Brewing Company: Bringing the Brand to Light

    Mountain Man Brewing Company: Bringing the Brand to Light PROBLEM IDENTIFICATION Due to changes in beer preferences, MMBC was suffering the first-time drop in sales. In effort to reverse the situation, Chris was considering the plan to launch a new light beer, Mountain Man Light. The problem, however, he was facing is that he was not sure whether it was a best plan to save the company or it would make the situation worse. If

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    Essay Length: 882 Words / 4 Pages
    Submitted: January 20, 2013 Autor: moto
  • Southern Company Case Study

    Southern Company Case Study

    Evaluate the effectiveness of the roles that the strategic leaders played in the formation of the performance management strategy. Southern Company is an electric utility company headquartered in Atlanta, GA. The company owns electric utilities in Alabama, Florida, Georgia, and Mississippi and services roughly 4.4 million customers. Southern Company also provides fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are below the

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    Essay Length: 2,572 Words / 11 Pages
    Submitted: January 20, 2013 Autor: retta1968
  • A Company's Success

    A Company's Success

    To contribute to a company’s success, training activities should help the company achieve its business strategy. Training can help employees develop skills needed to perform their jobs, which directly affects the business. Giving employees opportunities to learn and develop creates a positive work environment, which supports the business strategy by attracting talented employees as well as motivating and retaining current employees. Training can - Increase employees’ knowledge of foreign competitors and cultures, which is critical

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    Essay Length: 424 Words / 2 Pages
    Submitted: January 25, 2013 Autor: cgnij
  • Araphahoe Pharmaceuticals Company Case Study

    Araphahoe Pharmaceuticals Company Case Study

    Araphahoe Pharmaceuticals company case study: Some of the key issues result from John's inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson's tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals

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    Essay Length: 2,253 Words / 10 Pages
    Submitted: January 29, 2013 Autor: simba
  • Assessment of Vershire Company's Planning and Control System

    Assessment of Vershire Company's Planning and Control System

    To: CEO From: Chief Controller Subject: Assessment of Vershire Company’s planning and control system We have identified the major strengths and weaknesses of the company’s planning and control system. In line with this, it is recommended that plants be viewed as expense centers and not profit centers because plant managers are only able to influence cost and not sales. Strengths One of the key strengths of Vershire’s planning and control system is its all-inclusive budgeting

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    Essay Length: 474 Words / 2 Pages
    Submitted: January 29, 2013 Autor: ranielhelmet
  • Mid Size Companies

    Mid Size Companies

    In lieu of a slow economy recovery and highly competitive local market, mid-size companies should take advantage of opportunities in the global markets by getting involved in the international stage. There is no doubt that there is an imminent risk of expanding any business to foreign countries, especially given the fact that there are different cultural, geographic, and political differences. Business leaders who do not increase their sight to global markets are very likely to

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    Essay Length: 336 Words / 2 Pages
    Submitted: January 29, 2013 Autor: jeffla23
  • Frito-Lay Company

    Frito-Lay Company

    Frito-Lay Company Week 3 Background Frito-Lay currently is the market leader in salty snack food products. The existing product mixes are comprised of chips and salty snacks, but have only limited sweet flavored offerings. The Frito Lay Company is a leading manufacturer and distributor in snacks in America. They have 50 distribution centers in 26 states. They offer direct store delivery sales straight from the manufacturer instead of a warehouse. Borden Foods has owned Cracker

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    Essay Length: 578 Words / 3 Pages
    Submitted: January 30, 2013 Autor: rspisoni
  • The Boston Beer Company Case

    The Boston Beer Company Case

    RSM 332 Marketing Research Fall 2011 Thursday 1:00 pm - 3:00 pm WO 20 Professor: Mengze Shi Project: The Boston Beer Company case Chernenko Kirill 998581510 The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of brewing and authentic, consistent quality of alcoholic beverages. Samuel Adams Boston Lager is the pride of BBC,

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    Essay Length: 1,454 Words / 6 Pages
    Submitted: February 1, 2013 Autor: chernen3
  • Bejing Case - Tianheng Real Estate Development Company

    Bejing Case - Tianheng Real Estate Development Company

    Analyzing decision-making and use of teams and groups in Beijing Tianheng real estate development company: a case study Decision-making and use of teams and groups (UTG) are two important means to operate and manage an organization. Many scholars and managers have focused on them for many years and write numerous literatures about them. In an organization, a critical decision-making could determine an organization’s future; in an organization which has many projects, teams and groups are

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    Essay Length: 277 Words / 2 Pages
    Submitted: February 1, 2013 Autor: Kerrit
  • Lincoln Electric Case - What Are the Vision, Mission, and Value Statements of the Company?

    Lincoln Electric Case - What Are the Vision, Mission, and Value Statements of the Company?

    Lincoln Electric Case What are the Vision, Mission, and Value statements of the Company? The Lincoln Electric Company is a global manufacturer and the market leader of the highest-quality cutting, welding, and joining products. With the use of their technologies Lincoln Electrics goals are to make their customers more productive and successful. The Lincoln Electric Company has 6 principles that make up their mission statement. Total solutions, expertise, global, principles, stakeholders, and responsibility are all

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    Essay Length: 253 Words / 2 Pages
    Submitted: February 3, 2013 Autor: thoberty23
  • Acs Company

    Acs Company

    As they had been doing twice a year for the past six years, the three founding partners of Automation Consulting Services (ACS) convened at Cliff Reed’s summer home in Cape Cod in August 2012 to spend a weekend assessing the status of their consulting firm and planning its future. Not surprisingly, they each had come away from their recent tour of ACS’ four offices with a long list of questions, concerns, and ideas for change.

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    Essay Length: 353 Words / 2 Pages
    Submitted: February 8, 2013 Autor: frutta
  • Background of Company - Old Chang Kee

    Background of Company - Old Chang Kee

    Background of Company In today’s world, businesses are going through tremendous and rapid changes as the world go through globalisation. Companies have to constantly update and go through various methods to make sure that their businesses are always on par with their competitors and one of the businesses that have went through countless changes to dominate the food industry in Singapore is Old Chang Kee. Old Chang Kee started out in 1956 from a small

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    Essay Length: 2,356 Words / 10 Pages
    Submitted: February 8, 2013 Autor: sue1802
  • The Ford Motor Company

    The Ford Motor Company

    In 1903, the start of the Ford Motor Company was by Henry Ford. The company has established itself as the largest automotive makers in today’s world and is well-known for making cars, trucks, and financing vehicles. The company has about 78 plants worldwide; the company employs about 166,000 from around the country and 41,000 of (UAW) within the United States. Ford announced a new four-year labor contract with the United Automobile Workers union in October

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    Essay Length: 758 Words / 4 Pages
    Submitted: February 12, 2013 Autor: debra07
  • Unionization: A Study of Ford Motor Company

    Unionization: A Study of Ford Motor Company

    Unionization: A study of Ford Motor Company Lakeisha Sanders HRM/531 February 4, 2013 Carol Willett Unionization: A study of Ford Motor Company Ford motor company was founded in 1903 by Henry Ford. The company has its headquarters in Michigan, United States of America. It has grown to be one of the profitable companies with total assets totaling to US$178.35 billion (Paterson & Willoughby, 2001). Currently, the company employs close to 163500 people. Its main products

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    Essay Length: 770 Words / 4 Pages
    Submitted: February 13, 2013 Autor: lakeishasanders
  • Salem Telephone Company

    Salem Telephone Company

    Salem Telephone Company was granted permission to start Salem Data Services who performed data processing for the telephone company and to sell services to others. Salem Data Services is an unregulated company who wasn’t being profitable enough for Peter Flores, President of Salem Telephone Company. Soon, Sale Data Services was no longer useful to the telephone company; however they were still needed to other companies. Because Salem Telephone was regulated by the Public Service Commission,

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    Essay Length: 416 Words / 2 Pages
    Submitted: February 16, 2013 Autor: lyuri42
  • The Excley Company

    The Excley Company

    I. Problems A. Macro 1. Lack of coordination within the company’s operations 2. Decrease in sales and profits because of operational conflicts within the departments B. Micro 1. Communication between marketing and the new product development department was not good. 2. Product development had problems with marketing, the product manager quarrels with the marketing department. The product manager also failed in the success of coordinating the activities. 3. Also, the company was having difficulties in

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    Essay Length: 721 Words / 3 Pages
    Submitted: February 17, 2013 Autor: powell72
  • Aerospace Company

    Aerospace Company

    Mission and Vision Paper The organization and mission and vision statements that will be discussed are from SGT (Stinger Ghaffarian Technologies), Inc. which is an aerospace services company that was founded in 1994 by Harold Stinger and Dr. Kam Ghaffarian. They are headquartered in Greenbelt, Maryland with locations throughout the country and I had the pleasure to work for them for a year before my contract was bought out by a competitor. SGT states that

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    Essay Length: 727 Words / 3 Pages
    Submitted: February 19, 2013 Autor: swtkramel13
  • Marketing Plan Company

    Marketing Plan Company

    Mission Statement  Victory Boats’ mission is to be the best seller and provider of boats to customers at reasonable and competitive prices and high quality, with fast and truly guaranteed services. Victory Boats’ goal is to be the most successful seller inside the market, delivering the best products, services and customer experience.  Victory Boats’ vision is to build the company’s image as a reliable supplier who the customers can trust and with whom they can

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    Essay Length: 306 Words / 2 Pages
    Submitted: February 20, 2013 Autor: 161mary2401
  • The Company Enron Overview

    The Company Enron Overview

    The Company Overview Enron was founded originally as a natural gas pipeline company in Houston, Texas in 1985 and quickly expanded into creating a market for itself - the energy trade. Their business included many long term risky investments that had no short term revenues, which lead the company to create special purpose entities (SPE's) to spread the risk of these investments. Although this spread of risk was in itself not illegal, the way the

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    Essay Length: 1,720 Words / 7 Pages
    Submitted: February 20, 2013 Autor: farizagustyo
  • Cambell Soup Company Case

    Cambell Soup Company Case

    Campbell Soup Company 1. Identify legitimate business practices that corporate executives can use for the primary purpose of manipulating or “managing” their company’s reported operating results. Are such practices ethical? Defend your answer. - Legitimate business practices that corporate executives can use for the primary purpose of manipulating is slowing long term projects for which the percentage of completion of accounting method are used to recognize revenue. GAAP does not state these practices are unethical

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    Essay Length: 585 Words / 3 Pages
    Submitted: February 28, 2013 Autor: jgoldman2590
  • Organigraphs: Drawing How Companies Really Work

    Organigraphs: Drawing How Companies Really Work

    Organigraphs: Drawing how companies really work Article Summary Having a clear vision of the company processes have been one of managers’ major concerns. During last years, organizational charts have been a poor solution; they mostly focus on what is mesmerized with management, through a very complex structured way. A new way to analyze company has been created; organigraphs are very complete and comprehensive drawings or maps that show a broad company overview, they are create

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    Essay Length: 316 Words / 2 Pages
    Submitted: February 28, 2013 Autor: Cestradam
  • The Medicines Company

    The Medicines Company

    Major Issues: The Medicines Company (TMC) has developed its first FDA approved drug for commercial sale-Angiomax. The company needs to devise a profitable marketing strategy to launch its product and begin generating revenues. To achieve this goal, TMC must determine Angiomax's optimal position, target market, pricing, and distribution strategy. In the long-run, even a highly successful launch of Angiomax may not provide enough revenue to cover the company's fixed costs and generate returns demanded by

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 28, 2013 Autor: peterpan12
  • Joint Ventures of Iranian Companies

    Joint Ventures of Iranian Companies

    For being survive in recent increasing competitive markets having an international approach is essential. So this approach needs to have necessary quality and advanced technology for products. For international organisations all business relationships, Strategic planning and modes of entry to the market are significant ways for implementation of strategic marketing. In this essay I will detail the international marketing strategies and related style of managements in Coal Tar Refining Company. Based on the strategic analysis

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    Essay Length: 298 Words / 2 Pages
    Submitted: March 2, 2013 Autor: mahshid
  • Environmental Accounting of Heidelberg Cement Company

    Environmental Accounting of Heidelberg Cement Company

    3. Environmental Issue Legal risks -Hanson Asbestos-related and environmental damage Some of Hanson participations in the US are exposed to particular legal risks and disputes relating to former activities. The most significant of these are asbestos-related claims, which, amongst other things, allege bodily injury and involve several American subsidiaries. Products containing asbestos were manufactured in the period from 1973 to 1984, and thus before these companies belonged to the Janson Group and to HeidelbergCement. In

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    Essay Length: 684 Words / 3 Pages
    Submitted: March 4, 2013 Autor: jm0204
  • Mountain Man Brewing Company Case Analysis

    Mountain Man Brewing Company Case Analysis

    Mountain Man Brewing Company is facing declining sales and net revenues. This is led by a trend that in recent years has seen beer drinking decline with the exception of the light and craft beer segments. For the first year in its history, MMBC has seen its revenues decline and the company must consider how to respond to the adverse market conditions facing its core product. The company’s goal is to insure its long-term growth

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    Essay Length: 949 Words / 4 Pages
    Submitted: March 5, 2013 Autor: ramzihhaddad

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