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Last update: May 11, 2016
  • Btech Case

    Btech Case

    ever to understand exactly what is marketing, we can look through these four definitions: _ Marketing is a process, anticipates and supplies customer requirements efficiently and profitably (BBP Professional Education, 2004) _ Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others (Kotler, 1994) _ Marketing involves the business understanding the needs and wants of customers and

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    Essay Length: 834 Words / 4 Pages
    Submitted: February 28, 2012 Autor: simba
  • Sonnets Case

    Sonnets Case

    That Four Letter Word (Italian) Afflict, is that what we really want? Or is it the joy that gives content and Interest or those who take it right out our hand Giving us that fever or feeling gaunt Peace, love, and desire within our soul Blinding with the idea of passion, Giving me this look of paleness, ashen Leaving this pain in my heart like a black hole Like what happened to the felicity? The

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    Essay Length: 300 Words / 2 Pages
    Submitted: February 29, 2012 Autor: jon
  • Test Case

    Test Case

    On the one hand, he identified book retailing as an industry segment that could exploit the power of emerging Internet technologies and found the Amazon.com, which enjoyed several years of tremendous growth, from an online bookstore into an online superstore, expanding the online business from retailing to auctions and marketplaces. He propelled the company through the dot com crash by partnering with traditional retailers and on to being a highly profitable online retailer. On the

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    Essay Length: 268 Words / 2 Pages
    Submitted: February 29, 2012 Autor: yahya12
  • Andersen Case

    Andersen Case

    Andersen not only performed the external financial statement audit for Enron, but also took a part in Enron's internal audit functions; this implies that Andersen is directly related to Enron audit committee. By the fall of Enron; the board of directors, including the audit committee have considered taking action in order to prevent it. According to Skilling's resignation; Sherron Watkins, Enron vice president of corporate development, has sent the letter to Kenneth Lay, previous CEO,

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    Essay Length: 288 Words / 2 Pages
    Submitted: February 29, 2012 Autor: peter
  • Competition Case

    Competition Case

    Chapter 7 Competition is vital in every business as there are more companies entering the market and all companies are striving very hard to achieve a good profit. Harley Davidson has a very narrow market amongst the people as the pattern of there bikes vary and are not suitable to all ages. There are lots of competitor's strategy which are faced and harley davidson should improve in all things.We will discuss it along with the

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    Essay Length: 478 Words / 2 Pages
    Submitted: February 29, 2012 Autor: jon
  • Ace Repair Case Study

    Ace Repair Case Study

    Cost of Capital 4B ACE REPAIR, INC. Directed In 1978, while he was taking a course on entrepreneurship as a business student at a large state university, Peter Vanderhein wrote a term paper on the management of auto repair shops. Peter’s uncle owned a repair shop, and Peter had worked for him as well as for several other body shops when he was in high school and college. Once he began taking business courses, Peter

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    Essay Length: 382 Words / 2 Pages
    Submitted: February 29, 2012 Autor: jojomiyabi
  • Myths Case

    Myths Case

    I think all myths are a starting point for religion. They teach spirituality through lessons. They help to develop right from wrong and define a set of codes or values for society. Almost all myths are originated from a legend, and all legends are based on an element of truth. Myths do not need to be religious, but they are based on values or ideas. The values are often incorporated into religion. Good vs evil.

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    Essay Length: 417 Words / 2 Pages
    Submitted: February 29, 2012 Autor: antoni
  • Kayem Foods Case Study

    Kayem Foods Case Study

    Executive Summary Our group was assigned to take the position to continue the "buzz" marketing campaign recently conducted by Kayem Foods, Inc., for their speciality sausage product, Al Fresco chicken sausage. Matt Monkiewicz, director of marketing for Kayem Foods, Inc., had a critical decision to make in whether to continue with this type of marketing or find an alternative method. Thorough analysis of the case by our team was conducted in order to assist in

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    Essay Length: 1,566 Words / 7 Pages
    Submitted: February 29, 2012 Autor: jon
  • Ethics Case - Lisa Benton

    Ethics Case - Lisa Benton

    Introduction According to this case, we know that Lisa Benton is frustrated about her job in Houseworld. She cannot get the marketing training which most attracted her to this company at the beginning, and she also cannot build a good relationship with her boss, Deborah Linton, and the senior associate in her department, Ron Scoville. Lisa thinks this is one of most important things in her job. In this case study, I will discuss Lisa's

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    Essay Length: 1,490 Words / 6 Pages
    Submitted: February 29, 2012 Autor: rita
  • Game Case

    Game Case

    A game is structured playing, usually undertakenassually carried out for remuneratiodn, and from art, which is more sdften an expressionasdonsidered to be work (such as professional plasdaayers of spectator sports/gameasds) or art (such as jigsaw puzzles or games inasdvolving an artistic layout such as Mahjong, solitaire, or some video games). Key casdomponents of games are goals, rules, challenge, and ds. Gasadmes geneasdrally involsdave mental or physical stimulation, and often both. Many games help asddevelop practical

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 1, 2012 Autor: arjunvgkk
  • Integration Case

    Integration Case

    Explain both the advantages and disadvantages in general of firms in a horizontally integrated sector against those in more diversified businesses, which are vertically integrated or conglomerates. Introduction This report aims to analyse and examine empirical evidence on the advantages companies will gain and the disadvantages they may come across when using the main types of business integration; horizontal, vertical, or conglomeration. Horizontal Integration - Advantages Horizontal growth is achieved by external or internal expansion

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    Essay Length: 376 Words / 2 Pages
    Submitted: March 2, 2012 Autor: annadraganova
  • Historians Case

    Historians Case

    Historians have written thousands of documents about John Adams, American Fore Father, who acted as the leader of the new government of American History and the President. However, they seem like to take less care about John Adams’s extraordinary wife, Abigail Adams. She plays an important role in John Adams’s life by not only be a careful matriarch but also a contributor to John’s successes in his lifetime career. Abigail Adams is famous the letters

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    Essay Length: 523 Words / 3 Pages
    Submitted: March 3, 2012 Autor: minhdong2011
  • Toyota Motor Manufacturing Usa Case Study

    Toyota Motor Manufacturing Usa Case Study

    45-765 Production and Operations Management Toyota Motor Manufacturing, U.S.A. Inc. February 21, 2002 Table of Contents I. Executive Summary II. Analysis III. Recommendation & Implementation IV. Risks & Contingencies I. EXECUTIVE SUMMARY Toyota Motors Manufacturing (TMM) faces increasing problems with its seat supply. TMM’s single seat supplier, Kentucky Framed Seat (KFS), is responsible for the majority of the problems with material flaws and missing parts as the major encountered defects. These problems are increasingly occurring

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    Essay Length: 1,737 Words / 7 Pages
    Submitted: March 3, 2012 Autor: hanley.cnli
  • Padgett Paper Products Case Study Solution

    Padgett Paper Products Case Study Solution

    Bank: Over extended and is in a bad situation. Lending exceeds reasonable levels and is not collateralized or subject to convenants. A $8 million loan is abnormal for the bank. The companies management does not appear to understand the unrealistic debt situation, the impact on firm value and impact on the upcoming audit report. Management: Has unrealistic expectations and a lack of understanding of impact of current structure of firm value. Company: The company has

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: March 3, 2012 Autor: chm2276820
  • Leadership Case

    Leadership Case

    Honestly when I heard of YLI and signed up to go I was thinking 'what am I getting myself into?' 'I can't believe I paid good money to go to a boring leadership camp. I won't learn anything that I don't already know.' I can't tell you how wrong I was with those initial thoughts. The more I think about it, the more I realize that during those 5 days I learned from some very

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    Essay Length: 998 Words / 4 Pages
    Submitted: March 4, 2012 Autor: sally1990odie
  • Arundel Partners Case Assignment

    Arundel Partners Case Assignment

    Arundel Partners Case Assignment 1. Why do the principals of Arundel Partners think they can make money buying sequel rights? Why would a studio sell something for less than what it’s worth? Why do the partners want to buy a portfolio in advance rather than negotiating film by film to buy them? 2. Even though Arundel must commit to the entire portfolio, they pay for sequel rights for each individual film before it is produced

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    Essay Length: 975 Words / 4 Pages
    Submitted: March 5, 2012 Autor: hoyan926
  • Management Case

    Management Case

    When developing a budget for a project, we must first estimate what resources will be needed to complete the project, the necessary amount of all, when these resources will be required, and how much the resources will total, counting the effects of possible price increase. When pitting together a budget, there will be some doubt is involved in any prediction, though some estimates have less uncertainty than others. Establishing a budget for a project is

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    Essay Length: 337 Words / 2 Pages
    Submitted: March 5, 2012 Autor: virgo09
  • Five Star Beer Case Analysis

    Five Star Beer Case Analysis

    Five Star Beer Problems Analysis Decreasing Market Share Five Star Beer had a great history. This was closely related to the policy of China at that time. Before 1978, Chinese government controlled almost all Chinese economy and resources. Every company was owned by government. Every activity was under the control of Chinese government, including what the prize was, how much beer it should make, where to sell, and how much the employees should earn. Five

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: March 5, 2012 Autor: yudan8866
  • Skywest Case - Herman Miller's Mission Statement

    Skywest Case - Herman Miller's Mission Statement

    Herman Miller's Mission Statement (Exhibit 1) provides direction for its employees and establishes social and environmental priorities. The mission statement includes aspects of Herman Miller's business philosophy, focused on high-performance and transparency, employees are encouraged to take risks and learn from their mistakes. The mission statement also shows the importance of Herman Miller's relationships with its supplier and customers, but it could go into more detail. Environmental and social factors are present, Herman Miller tries

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    Essay Length: 501 Words / 3 Pages
    Submitted: March 5, 2012 Autor: jwisema3
  • Gen 200 - Procrastination Case

    Gen 200 - Procrastination Case

    Procrastination Andrea Weldon GEN 200 July 25, 2011 Shante A Brown Procrastination The problem that I face in my day-to-day life is procrastination. I procrastinate about almost everything from getting out of bed in the morning when the alarm clock goes off to doing household chores, or paying bills. I can always find something that I would rather be doing with my family. I have been a procrastinator all of my life. Many years ago

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    Essay Length: 853 Words / 4 Pages
    Submitted: March 5, 2012 Autor: andreaw2008
  • Nokia Case

    Nokia Case

    Nokia spent £9.5m on advertising in 2010, a sharp year-on-year drop of £7.3m. The company’s ad budget has been in decline since 2007 and was £29.5m below the sector average last year. TV gained a third of Nokia’s total spend at £3.1m, although this was £5.5m drop on its 2005 figure. The medium saw a spike in spend during the final quarter of 2010, when the company launched a number of major campaigns for its

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    Essay Length: 648 Words / 3 Pages
    Submitted: March 5, 2012 Autor: Bionade
  • Tremco Case Analysis

    Tremco Case Analysis

    Introduction Tremco Ltd. Has been present in the Canadian market since 1962, manufacturing and distributing various construction and maintenance parts and products. Its extensive distribution network allows for thorough distribution throughout Canada. In 1986, Tremco saw an opportunity to import and sell a private label product, known as Foam-O under the new name of Mono Foam. Executives were excited because there would be no new product development costs, as well as no additional overhead costs.

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    Essay Length: 920 Words / 4 Pages
    Submitted: March 5, 2012 Autor: dabb
  • Dba Case

    Dba Case

    DBA was created in response to the demand of investors that wanted to more easily capture the benefits that agricultural commodities have traditionally played in portfolio management. That benefit is primarily seen in the lack of correlation between commodities returns and the returns on the equity markets. A 2006 study out of Yale found that “from 1959 through 2004, commodities generally moved independently of the broader stock market. The long-term average correlation was close to

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    Essay Length: 344 Words / 2 Pages
    Submitted: March 5, 2012 Autor: xixihaha
  • Kriege Construction Company Case Study

    Kriege Construction Company Case Study

    Case 1: Kriege Construction Company Kriege Construction Company (KCC) builds office and retail buildings in a two-province area in Western Canada. KCC is considering automating its procedures for preparing bids for building job in response to customer requests for building proposals. The management of KCC has had little first-hand experience with computer systems. They use no computer system currently, except for some IBM microcomputers that run word processing programs for the company secretaries. As a

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    Essay Length: 1,577 Words / 7 Pages
    Submitted: March 6, 2012 Autor: mark29smyo
  • Case Study Grand and Toy

    Case Study Grand and Toy

    1. Grand & Toy’s strategy is to have growing sales, to reduce costs and increase productivity, to have increasing organizational capabilities and to ensure a strong strategic position. They are taking these steps to try to achieve sales of $1 billion in sales in Canada, to maintain a strong brand, to be the leader in the Canadian commercial segment and to operate 85 stores in major markets. E-commerce was a big part of G&T’s strategy

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    Essay Length: 472 Words / 2 Pages
    Submitted: March 7, 2012 Autor: aliciambenoit