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  • Operating International Business Case Study - Cemex

    Operating International Business Case Study - Cemex

    OPERATING INTERNATIONAL BUSINESS CASE STUDY Question 3: Cemex has a strong preference for acquisitions over Greenfield ventures as an entry mode. Why? Case analysis: The form of FDI can be divided into acquisitions and Greenfield investments. It is commonly accepted that the performance of acquisitions is better than Greenfield investments because of quicker execution, valuable strategic assets and efficient acquisitions (Dowling et al. 2009). In this case, Cemex, which is an experienced cement company, mellows

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    Essay Length: 1,745 Words / 7 Pages
    Submitted: April 9, 2011 Autor: simba
  • Virgin Group Case Study (french)

    Virgin Group Case Study (french)

    Virgin Group est une des plus importantes entreprises privées du Royaume Uni. Virgin opèrepartout dans le monde et est présent dans plusieurs domaines : voyages, media, communication,musique, financier, services.Virgin a été fondé par Richard Branson en 1970 mais tout a commencé quand Richard étaitétudiant à Stowe. Il a lancé le magazine Student en 26 Janvier 1968 et le succès du à ce magazinea encouragé Richard d'abandonner ses études. Le magazine a été conçu pour les

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    Essay Length: 517 Words / 3 Pages
    Submitted: April 10, 2011 Autor: andrew
  • Johnsonville Sausage Company Case Study

    Johnsonville Sausage Company Case Study

    Let me start by saying that Ralph Stayer has done an amazing job at leading and managing the growth of this company and that his accomplishments and decisions have made me reflect on several critical management decisions that my father has taken over the years in our family business. I would argue that Ralph's vision and drive led him to very successfully transition from entrepreneurial to professional management and that his decisions and actions enabled

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    Essay Length: 955 Words / 4 Pages
    Submitted: April 10, 2011 Autor: peter
  • Canon Company Case Study

    Canon Company Case Study

    Table of Content 1 Introduction About Canon Inc 3 2 Current Technology 4 2.1Canon Lens Technology 4 2.2 ISAPS Technology 6 3 Future Technology 6 4 SWOT Analysis 8 4.1 Strength & Weakness 8 4.2 Opportunity & Threat Analysis 10 5 Technology Audit 13 6 Technology Audit Key Findings 17 7 Recommendations 19 7.1 Human Resource 19 7.2 Finance 19 7.3 Manufacturing 19 7.4 Technology 19 7.5 Competition 20 7.6 Intellectual Property 20 8 References

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    Essay Length: 3,052 Words / 13 Pages
    Submitted: April 10, 2011 Autor: viki
  • Jody Restaurant Case Study

    Jody Restaurant Case Study

    Jody is located in the Central Business District. The exact location of this fast food restaurant is at the Colonial House Building beside the office of Air pacific. The location is the strength I can conclude as i visited this establishment. Although, it is located farther away from the centre of the CDB, the establishment is conventiently located near several business houses such as WESTPAC, ANZ and VODAFONE triangle store. With these business houses located

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    Essay Length: 409 Words / 2 Pages
    Submitted: April 11, 2011 Autor: jon
  • Case Study - Efe Matrix for Fila

    Case Study - Efe Matrix for Fila

    Brand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Brand awareness always brings a considerable advantage in getting consumer's attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they don't have time to

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    Essay Length: 2,095 Words / 9 Pages
    Submitted: April 11, 2011 Autor: moto
  • Voestalpine Ag Case Study (german)

    Voestalpine Ag Case Study (german)

    EINLEITUNG Die Nachfolgende Fallstudie beschäftigt sich mit einem der größten Unternehmen unseres Landes, der voestalpine AG. Die voestalpine AG ist ein internationaler Stahlkonzern mit Hauptsitz in Linz. Das Unternehmen beschäftigt ca. 40.000 Mitarbeiter, ca. die Hälfte davon in Österreich. Das voestalpine war eines der Unternehmen welches am stärksten von der Finanzkrise betroffen war. Durch das übergreifen der Finanzkrise auf die Realwirtschaft und im speziellen auch auf die Autobranche hatte die voestalpine enorme Einbußen zu verbuchen.

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    Essay Length: 1,864 Words / 8 Pages
    Submitted: April 11, 2011 Autor: peter
  • Longeta Corporation Case Study

    Longeta Corporation Case Study

    Longeta Corporation Case Study Longeta Corporation is a software developer based in California selling products and support services directly to corporations and intermediaries. Intermediaries often resell Longeta software to government organizations. This paper contains responses to a Longeta Corporation Case Study concerning a recent sale to Magicon Incorporated. Longeta is planning a seven million dollar software sale to Magicon, and Magicon will resell to the United States Air Force. 2. Longeta's fiscal year ends in

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    Essay Length: 1,400 Words / 6 Pages
    Submitted: April 11, 2011 Autor: peter
  • Marriott's Financial Strategy Case Study

    Marriott's Financial Strategy Case Study

    1. Are the four components of Marriott's financial strategy consistent with its growth objective? Marriott's growth objectives were to remain the premier growth company by aggressively developing opportunities within the three lines of its business, lodgings, contract services and restaurants. The company wanted to: 1. Manage rather than own 2. Invest in projects that increase shareholder value 3. Optimize the use of debt in the capital structure 4. Repurchase undervalued shares First strategy of managing

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    Essay Length: 4,386 Words / 18 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Finc 3015 - Case Study 1 - the Body Shop

    Finc 3015 - Case Study 1 - the Body Shop

    FINC3015 Case Study 1 - The Body Shop The Body Shop's newly implemented strategy aims to realize three key objectives: "to enhance The Body Shop brand through a focused product strategy and increased investment in stores; to achieve operational efficiencies in our supply chain by reducing product and inventory costs; and to reinforce our stakeholder culture." In forecasting the Body Shop's future earnings and financial needs these goals will be continually referred to so as

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    Essay Length: 892 Words / 4 Pages
    Submitted: April 11, 2011 Autor: andrew
  • Medtronics Marketing Case Study

    Medtronics Marketing Case Study

    Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly improve on their advanced models using new technology to keep up with market demands and market changes. Medtronics has to also figure out a way to enter into the developing countries with growing economies and population effectively

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Case Study on Centrelink: Why Did Reforms Occur?

    Case Study on Centrelink: Why Did Reforms Occur?

    The New Public Management signifies is a shift away from the old public administration or the traditional model of government representing colossal bureaucracies, which have been professionally driven and policy-focused to achieve core public service outcomes, by departments supervising decentralised organisations in and outside of the public service (Aulich, Halligan, & Nutley, 2001). This shift of administration to management has led to the emergence of the new public management and ideas behind it (Ocampo, 2003).

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    Essay Length: 473 Words / 2 Pages
    Submitted: April 11, 2011 Autor: antoni
  • Zappos Case Study

    Zappos Case Study

    Zappos is not just an e-commerce website that sells American shoes but it's a brand that has based all its positioning and its values on customer service. The customer service is not the main priority or strategy but the Zappos' values. That's why the brand signature is also changed from "The web's most popular shoe store" to "Powered by service". To achieve its promise of exceptional service, Zappos has raised the maximum level of trust

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    Essay Length: 688 Words / 3 Pages
    Submitted: April 12, 2011 Autor: Antonio
  • Goodlife Fitness - Case Study

    Goodlife Fitness - Case Study

    Goodlife Fitness – Case Study A. Situational Assessment / Environmental Scan Competitive Landscape: The health and fitness industry is very competitive, with different work out environments available, which can make it difficult to appeal to their target market. There are many different types of fitness settings such as home gyms, outside exercise options, alternative fitness classes such as hot yoga, community centres with free or inexpensive classes and of course, other fitness clubs. The Kitchener

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    Essay Length: 1,895 Words / 8 Pages
    Submitted: April 12, 2011 Autor: viki
  • Nascar Auto Racing Case Study

    Nascar Auto Racing Case Study

    NASCAR auto racing used to be one of the most popular shows on today's television, but before the opening day the 2010-2011 Nascar season the viewer ratings were down. Nascar is "losing some of its core fans, series officials have decided to embrace good-ol'-boy racing once again."(Bernstein) Some sources say that people have stopped watching nascar because of the safety requirements put into place. "Driver Tony Stewart was indignant when asked if Nascar was somehow

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    Essay Length: 465 Words / 2 Pages
    Submitted: April 12, 2011 Autor: rita
  • Management Case Study

    Management Case Study

    Management is simply defined as the art of managing people or getting things done by people. In this world of globalization, innovation and liberalization, strategies and policies for business operations are constantly changing. The business dynamics needs to be in sync with the competitive world. The business strategies that were considered to be the lifeline of every business few years back is now redefining itself to bring a revolutionary turn in business. Management, over the

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    Essay Length: 2,581 Words / 11 Pages
    Submitted: April 12, 2011 Autor: Antonio
  • Levi Strauss Company Case Study

    Levi Strauss Company Case Study

    Levi's Overview Levi Strauss & Co. (LS&CO.) strives to provide the world's casual workday wardrobe, inside and out. LS&CO., a top manufacturer of brand-name clothing globally, sells jeans and sportswear under the Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. It also markets men's and women's underwear and loungewear. Levi's jeans -- department store staples -- were once the uniform of American youth, but LS&CO. has been working to reconnect with

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    Essay Length: 5,888 Words / 24 Pages
    Submitted: April 12, 2011 Autor: simba
  • Ge Case Study - Challenges

    Ge Case Study - Challenges

    The challenge that GE is currently facing is to choose a right person to replace Jack Welch who stepped down from the CEO of GE on September 7, 2001. This has left a question weather GE would be able to sustain the success realized during the past twenty years under Welch leadership. Since Jack Welch became the CEO of GE in 1981, he has made a successful transition from a corporate model that was highly

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    Essay Length: 802 Words / 4 Pages
    Submitted: April 12, 2011 Autor: andrew
  • Tata Motors - Nano Case Study

    Tata Motors - Nano Case Study

    Tata Motors is planning to launch their cars in Europe. If to take a look on population of Europe, it is wide enough, because population in the most of the countries keeps growing. Just in European Union countries there are 497.8 millions people and their in year 2030 this number is predicted to be 527.7 millions. However Europe consists of many countries, some of them has large population, like Germany – 82 million or France

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    Essay Length: 626 Words / 3 Pages
    Submitted: April 13, 2011 Autor: viki
  • Cadbury Schweppes Case Study

    Cadbury Schweppes Case Study

    Case Overview This case discusses the future of the Cadbury Schweppes on the global arena of the confectionary and beverage market. Over the previous decades the company has made several acquisitions to complement its general confectionary business with expended definition, including chocolate, soft drinks, sugar confectionary, and gum. The company was looking into expansion in the market through acquiring another company, but there were uncertainties regarding if this decision is a proper one or not.

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    Essay Length: 734 Words / 3 Pages
    Submitted: April 13, 2011 Autor: peter
  • Cadbury Case Study

    Cadbury Case Study

    3/16/2009   TABLE OF CONTENT 1.1 BUSINESS OVERVIEW 1.2 MISSION STATEMENT 1.3 TRENDS 1.4 TARGETS 2 MARKET RESEARCH 2.1 TARGET CUSTOMERS AND CONSUMERS 2.2 TARGET CUSTOMER REQUIREMENTS 2.3 MARKET RESEARCH 3.1 COMPETITORS 3.2 DIFFERENCES FROM COMPETITORS 3.3 COMPETITIVE ADVANTAGE 3.4 UNIQUE SELLING POINT 4 MARKET STRATEGY 4.1 PRODUCT 4.2 PRICE 4.3 PLACE 4.4 PROMOTION 4.5 PROMTIONAL PLAN 5 PROPSED MARKETING PLAN 6 ACTION PLAN 7 SWOT ANALYSIS 8 CONCLUSION 1.1 Business over view Cadbury is

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    Essay Length: 2,812 Words / 12 Pages
    Submitted: April 13, 2011 Autor: jon
  • Kodak Case Study

    Kodak Case Study

    Kodak Case Study History With the growing popularity of internet and computer use in the early 1990's, Kodak was forced to make changes to keep up. Changing technologies, international competition, and inconsistent consumer behavior motivated Kodak to hire a new CEO, George Fisher, to lead the company and uphold the number one spot in consumer photography. The Event With the 1993 hire of the new CEO, George Fisher, came a new campaign. Fisher, and his

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    Essay Length: 467 Words / 2 Pages
    Submitted: April 13, 2011 Autor: simba
  • Acer Case Study

    Acer Case Study

    TORTS Roger Schechter [Korean Heritage revised by JWL 2007] * MBE: 34Qs including equitable remedies. INTRODUCTION A. Includes bonus subjects: 1. Personal property; 2. No-fault insurance; 3. Worker's compensation; 4. Equitable remedies. B. Law: prevailing majority (common law) rule. In NY portion, the law of the state of NY. But, NY tort law is not eccentric; basically similar to majority rule and distinction points are not important area. I. INTENTIONAL TORTS A. PRIMA FACIE CASE

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    Essay Length: 9,582 Words / 39 Pages
    Submitted: April 14, 2011 Autor: antoni
  • Antidepressants Case Study

    Antidepressants Case Study

    Antidepressants Just about everyone is diagnosed as being medically depressed; so just about everyone is on an antidepressant. Your neighbor, mother, father, sister, brother, husband/wife, girlfriend/boyfriend, daughter, sister, or even you might be on an antidepressant. Pharmaceutical companies con people into using antidepressants by advertising it as something that will make us normal or accepted by society. Studies have proven that antidepressants are ineffective, addictive and, accompanied by serious side effects. The illness does not

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    Essay Length: 1,502 Words / 7 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Case Study: Ipod in Japan

    Case Study: Ipod in Japan

    Case Study: iPod in Japan 1. How has iPod’s marketing strategy played a key role in its success in Japan? The marketing strategy of Apple for iPod has played a key role in its success in Japan through product design, by limiting product supply, through focal advertising campaigns, and via effective store location and atmosphere. After a failed attempt in the 70’s, Apple approached its venture into the Japanese market with better knowledge and with

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    Essay Length: 1,193 Words / 5 Pages
    Submitted: April 26, 2011 Autor: jayfjay2003

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