Strategic Marketing Plan Service Free Term Papers
2,937 Strategic Marketing Plan Service Free Papers: 326 - 350 (showing first 1,000 results)
-
Marketing Strategy of Vodafone in India
INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company
Rating:Essay Length: 4,159 Words / 17 PagesSubmitted: March 8, 2011 -
Marketing Research - Work Environment Proposal Essay
Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located
Rating:Essay Length: 383 Words / 2 PagesSubmitted: March 8, 2011 -
Defining Marketing
Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An
Rating:Essay Length: 292 Words / 2 PagesSubmitted: March 8, 2011 -
Search Engine Marketing
The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving
Rating:Essay Length: 3,591 Words / 15 PagesSubmitted: March 8, 2011 -
Audit Plan About Commonwealth Bank of Australia
Audit plan about Commonwealth Bank of Australia Executive summary The last 20 years in the 20th century witnessed rapid development of the breaking industry and frequent outbreaks of financial and banking crises．With increasing development of market economy, competition in the banking sector is becoming fiercer and fiercer, and possibility of banking crisis is increased. Internal audit as an important part of internal audit management system of bank is of great significance for the realization of
Rating:Essay Length: 2,645 Words / 11 PagesSubmitted: March 8, 2011 -
Strategic Management Analysis - Hong Leong Banking Group
1.0 Introduction 1.1 Overview Globalization and rapid development in information and communication technology has resulted in continuous changes to the business and commercial world. Organizations have to create strategic moves in order to adapt and take advantages from change. According to Lamb (1984), "Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all
Rating:Essay Length: 1,213 Words / 5 PagesSubmitted: March 8, 2011 -
Colgate Palmolive Marketing Case
This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most
Rating:Essay Length: 638 Words / 3 PagesSubmitted: March 8, 2011 -
Foundations of Planning
Foundations of Planning 1.0 Introduction This paper discusses the foundations of planning, purpose and its relationship to performance of employees in a company. In the beginning, planning and its purposes are defined and then the different types of plans formulated by the managers are discussed. Its relationship with performance is then explained where certain issues with planning are criticized. 2.0 The purpose of planning According to Robbins and Coulter (2009:173)" Planning involves defining an organization's
Rating:Essay Length: 485 Words / 2 PagesSubmitted: March 8, 2011 -
Ethical Issues in Marketing
· Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the
Rating:Essay Length: 549 Words / 3 PagesSubmitted: March 8, 2011 -
Mkt640-0903a-02 - Manageial Approach to Marketing
MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body
Rating:Essay Length: 1,305 Words / 6 PagesSubmitted: March 8, 2011 -
Marketing Strategy for Citycell Alap
Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and
Rating:Essay Length: 3,196 Words / 13 PagesSubmitted: March 8, 2011 -
Relationship Marketing in Content of Malaysia
Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.
Rating:Essay Length: 704 Words / 3 PagesSubmitted: March 8, 2011 -
Strategic Choice and Evaluation - Jet Blue Airways
Strategic Choice and Evaluation – Jet Blue Airways JetBlue took off in 1999 by founder, David Neeleman. It operates predominantly on point-to-point routes. Jet Blue typically has 550 flights scheduled daily and they serve 53 destinations in more than twenty states. When Neeleman founded the company in 1999, he founded it with the vision of "bringing humanity to air travel". (JetBlue Website, 2008) To achieve this goal, the firm has adopted a grand strategy of
Rating:Essay Length: 1,388 Words / 6 PagesSubmitted: March 8, 2011 -
Importance of Marketing
Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.
Rating:Essay Length: 1,129 Words / 5 PagesSubmitted: March 8, 2011 -
The Value Relevance of Fair Value Accounting to Market Returns
Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in
Rating:Essay Length: 290 Words / 2 PagesSubmitted: March 8, 2011 -
C&j Energy Services
As the 2011 NHRA Full Throttle Drag Racing Series opener nears, Excitement and change are in the air for Vandergriff Motorsports Top Fuel team owner and driver Bob Vandergriff, who will be completing the full 22-race tour with C&J Energy Services this year. "It's been a great honor to represent C&J for the past two seasons on a partial schedule and I can't express my sincere appreciation that they have seen the direct benefits of
Rating:Essay Length: 447 Words / 2 PagesSubmitted: March 8, 2011 -
The Role of Strategic Hr in Organizations Competing for Talent
1. Introduction: Globalisation has been defined as the integration of the various national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology (Wikipedia 2010). The advent of globalization has caused the evolution of the environment in which business is conducted, with survival in the new global business market calling for improved productivity and increased competition. Due to the market becoming worldwide, companies in various industries have
Rating:Essay Length: 4,418 Words / 18 PagesSubmitted: March 8, 2011 -
Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?
Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in
Rating:Essay Length: 1,433 Words / 6 PagesSubmitted: March 8, 2011 -
Business Policy - Strategic Management Approach
Personal Reflections: The strategic management approach has to be top-down. Although the bottom line of a company may have very good ideas about taking the business to the next level, it is only the top-management that can make provisions to implement those ideas, while encouraging all the employees to think about ways in which they could make the business sustainable. Business processes sometimes will have to be re-engineered in order to implement the outcomes of
Rating:Essay Length: 855 Words / 4 PagesSubmitted: March 8, 2011 -
Marketing Management - Youcan Group
Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of
Rating:Essay Length: 793 Words / 4 PagesSubmitted: March 8, 2011 -
B2b Marketing
Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY
Rating:Essay Length: 659 Words / 3 PagesSubmitted: March 8, 2011 -
Marketing Mix
A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is
Rating:Essay Length: 289 Words / 2 PagesSubmitted: March 8, 2011 -
Nestle Malaysia Marketing Strategy
Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18 Introduction In this research work the
Rating:Essay Length: 4,332 Words / 18 PagesSubmitted: March 8, 2011 -
Trends in Server Market - Smaller Drivers Way into Servers
Smaller drivers way into servers SAS 2.5 inch drives are finding their way into servers for both high performance as well as higher capacity. The Seagate Constellation is one example of a small form factor that offers 1 Tb of space. "Despite declarations that the hard disk drive is dead, what is alive is the industry's evolving movement towards small form factor 2.5 inch fast SAS as well as high-capacity SAS drives complimented by some
Rating:Essay Length: 316 Words / 2 PagesSubmitted: March 8, 2011 -
Management - Streaming Movies Service - Netflix
Its distribution centers can be built in low-cost areas, and current distribution centers can cater to distant customers until local penetration rates justify building new ones (Jackson). Furthermore, the streaming movies service provided by Netflix is more cost effective than these other substitutes because Netflix plans to allot its users a total amount of stream time. For instance, if a customer decides after 20 minutes of watching a movie that he does not want to
Rating:Essay Length: 287 Words / 2 PagesSubmitted: March 8, 2011