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Last update: February 17, 2019
  • Sales Promotion

    Sales Promotion

    SALES PROMOTION Sales promotion is one of the five aspects of the promotional mix along with advertising, personal selling, direct marketing and publicity/public relations. These types of media and non-media marketing communication methods are employed for a limited period of time to increase consumer demand, stimulate market demand and improve product availability. It comprises of several communication activities that attempt to provide added value or incentives to consumers, wholesalers, retailers or other organizational customers to

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    Essay Length: 935 Words / 4 Pages
    Submitted: March 1, 2016 Autor: myragarwal
  • Eac Nutrition: Regional Expansion Strategy

    Eac Nutrition: Regional Expansion Strategy

    EAC NUTRITION: REGIONAL EXPANSION STRATEGY Brief introduction to the case´s situation In 1884 the East Asiatic Company (EAC) was founded by a Danish captain, Mr. Andersen; its goals were to create a network between Europe and Eastern countries. The first office was in Bangkok and in 1980, EAC was the major Danish conglomerate with 20.000 employees in 50 countries. In 2001, EAC Nutrition contributed over 25% of group sales and 34% of group operating profit.

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    Essay Length: 828 Words / 4 Pages
    Submitted: March 3, 2016 Autor: romita_2116
  • Swot Analysis - Operations Management Strategies Adopted by Lg Brazil

    Swot Analysis - Operations Management Strategies Adopted by Lg Brazil

    LG Electronics do Brasil Ltda. Was established in the year 1990. SWOT Analysis of LG Brazil: Strengths: 1.Multinational company and a recognized brand. 2.Localized Strategy resulted in reliable, easy to use, simple designs in electronics and home appliances which satisfy consumers. “Glocalization” of products has made LG successful where other South Asian companies have struggled. 3.Invested in R & D to produce innovative products to attract the customers and to capture more market share. 4.3

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    Essay Length: 531 Words / 3 Pages
    Submitted: March 5, 2016 Autor: Abhay Nair
  • Blue Ocean Strategy Paper

    Blue Ocean Strategy Paper

    Blue Ocean Strategy Paper Blue Ocean Strategy Paper Jerel Deck MKT/421 Susan Craver 12/14/15 ________________ Blue Ocean Strategy Paper The blue ocean strategy in marketing is a term used to describe uncontested market space for an unknown industry or innovation (Blue Ocean, 2015). When in need of building a consumer base, the blue ocean strategy is a great tool to use. Where companies compete with each other in every piece of the crowded market share,

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    Essay Length: 858 Words / 4 Pages
    Submitted: March 5, 2016 Autor: Jerel Deck
  • 759 Marketing Strategy

    759 Marketing Strategy

    Hong Kong Institute of Vocational Education (Haking Wong) Department of Business Administration GBS4381 Stage Report One Analysis the marketing strategy of 9Store and its feasibility entering foreign markets Group Members: Cheng Wai Hung Hung Ka Shing Kan Hin Yu Wong Man Pang ________________ Table of Content Tentative Title Introduction of this study Forecast of 9 stores Scope and Limitation Methodologies 1 Store observation 2 Questionnaire 3 Annual report 4 Research on internet Appendix Questionnaire Sample

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    Essay Length: 2,179 Words / 9 Pages
    Submitted: March 6, 2016 Autor: Kelvin Chris
  • What Strategies Led to the Failure of Kingfisher?

    What Strategies Led to the Failure of Kingfisher?

    1) What strategies led to the failure of Kingfisher? a) Stuck in the middle: Kingfisher Airlines had established itself as the market leader in premium airline segment due to its higher seat pitch, personalized entertainment, hot meals, home delivery of tickets and valet services. Now they were entering LCC segment with acquisition of Air Deccan to focus on cost leadership. This acquisition led to duplication of man power requirement, handling multiple aircrafts which made decision

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    Essay Length: 300 Words / 2 Pages
    Submitted: March 8, 2016 Autor: makx1712
  • Walmart - Pricing and Distribution Strategy

    Walmart - Pricing and Distribution Strategy

    WALMART Pricing and Distribution Strategy Module 4 Assignment 2 Dionsia Anderson ________________ I recently signed the lease to my new apartment and I am very excited about living on my own again. Although this excitement is extreme, I also have a bit of anxiety because of all of the things I will have to purchase for my home. Technology is a huge part of my life and I have chosen to discuss two products that

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    Essay Length: 1,530 Words / 7 Pages
    Submitted: March 8, 2016 Autor: Dionsia21
  • Itau Bank Strategy - Reason Why Itau Bank Should Consider Bric Strategy

    Itau Bank Strategy - Reason Why Itau Bank Should Consider Bric Strategy

    Reason why Itau bank should consider BRIC strategy: BRIC is stands for Brazil Russia India and china .This is a group of countries that have a very large development margin. Their market is very promising .BRIC countries also have special aspect because of the population that exists in this countries. Due to the demographic and economic potential we realize that this countries are likely to influence the world market significantly. The population value in this

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    Essay Length: 486 Words / 2 Pages
    Submitted: March 16, 2016 Autor: anuntiata
  • Logistic Strategies

    Logistic Strategies

    Table of Contents Header Sheet ………………………………………………… P.1 Table of Contents ………………………………………………… P.2 Introduction …………………………………………….…. P.3 Strategy: 1) Responsiveness ………………………………………………… P.3 -4 Best Practice – Zara ………………………………………………… P.4 -5 2) JIT ………………………………………………… P.6 Best Practice – Dell ………………………………………………… P.6 -7 3) Cost Effective ………………………………………………… P.7 Best Practice – IKEA ………………………………………………… P.7 -8 4) Reverse Logistics ………………………………………………… P.8 Conclusion ………………………………………………… P.8 Reference ………………………………………………… P.9 No. of Words: 3400 Introduction The word ‘Logistics’, for those who are not

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    Essay Length: 3,313 Words / 14 Pages
    Submitted: March 17, 2016 Autor: Joseph Chan
  • Ryanair Pricing Strategy

    Ryanair Pricing Strategy

    Ryanair Pricing Strategy ________________ Executive Summary We chose the pricing strategy of Ryanair as our case study’s topic in the marketing strategy class. We tried to use the pricing strategy knowledge which we learned in the class to analysis the pricing strategy of Ryanair company. In this case we covered three parts which are introduction of Ryanair, pricing strategy and the conclusion. We also spreaded the pricing strategy into two parts, the first part is

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    Essay Length: 3,445 Words / 14 Pages
    Submitted: March 18, 2016 Autor: 张 婷
  • The Promotion Process at Chung and Dasgupta, Llp

    The Promotion Process at Chung and Dasgupta, Llp

    Management Case: The Promotion Process at Chung and Dasgupta, LLP 1. Assess the strengths and weaknesses of the performance evaluation process at Chung and Dasgupta. Thinking as both partner and an Associate, what do you think is most critical in ensuring the process succeeds? While reading the case we can see that Chung and Dasgupta LLP, our law firm has a real history and his creation is not only the result of two people who

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    Essay Length: 1,506 Words / 7 Pages
    Submitted: March 22, 2016 Autor: trader.44
  • Reboot: A More Nuanced Backsourcing Strategy for Today’s Business Leadership

    Reboot: A More Nuanced Backsourcing Strategy for Today’s Business Leadership

    Reboot: A More Nuanced Backsourcing Strategy for Today’s Business Leadership Reboot: A More Nuanced Backsourcing Strategy for Today’s Business Leadership Prepared for: Dr. Jerry Haar Florida International University In partial fulfillment of the requirements of the course: International Business- MAN6608 Prepared by: Raul Cordova, Lina Darsa, David de Leon, Jennifer del Rio, & Sherry del Rosario ________________ Overview Backsourcing by its definition is a business practice in which a firm takes back in-house assets, activities,

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    Essay Length: 6,807 Words / 28 Pages
    Submitted: March 22, 2016 Autor: ldarsa24
  • Critical Thinking Analysis - Penn-Mart Healthcare Strategy Analysis

    Critical Thinking Analysis - Penn-Mart Healthcare Strategy Analysis

    PENN-MART HEALTHCARE STRATEGY ANALYSIS Penn-Mart Healthcare Strategy Analysis UMUC DMBA 610 ________________ Introduction Critical thinking incorporates the elemental abilities of analyzing statements, interpreting arguments using deductive or inductive reasoning, evaluating, and solving problems or formulating decisions. Human beings start developing analytical thinking skills at a very early age. As adults we often begin to become deficient with those abilities; however, in theory people can be educated to think critically. According to Browne and Keeley (2012),

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    Essay Length: 1,814 Words / 8 Pages
    Submitted: March 23, 2016 Autor: stratia69
  • Sbu - Strategy Development and Marketing Planning

    Sbu - Strategy Development and Marketing Planning

    Chapter 2: Strategy Development and Marketing Planning 1. Understand why a sound marketing strategy is essential for any company Corporate Strategy (Concerned with parent company)/(Business strategy) Comprised of various Strategic Business Units (SBUs). Each SBUs (can vary from a single product line or production facility to one or more divisions, or even a whole market) is a division of the organization that operates more or less independently; it sells a range of products to a

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    Essay Length: 806 Words / 4 Pages
    Submitted: March 24, 2016 Autor: Coxton
  • Decathlon: A Growing Expansion, an Efficient Strategy

    Decathlon: A Growing Expansion, an Efficient Strategy

    Decathlon: a growing expansion, an efficient strategy Decathlon is one of the world’s largest sporting goods retailers in the world and the largest in Europe. In 2014 the company’s revenue reached 8, 2 billion euros and will certainly continue to grow in the following years. It was founded in Lille, France in 1976 by Michel Leclerc and started to expand ten years later in all Europe (Germany, Spain, Italy, UK…), in 2003 in China and

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    Essay Length: 768 Words / 4 Pages
    Submitted: March 25, 2016 Autor: Alix Segard
  • What Is Strategy

    What Is Strategy

    Competitive Strategy - Introduction ---------------------------------------------------------------------------------------------------------------- The Concept of Strategy Sources of profit - Profit over the cost, industry attractiveness, competitive advantage: corporate strategy and business strategy resp Areas to consider - What Product category, market segment, geographical areas, core technologies, value creation stages Profit How? Speed of expansion, low cost thru economies of scale - replication advantages, premium prices thru unmatched service. Product features How to get there? Internal development, joint ventures, licensing-franchising, acquisitions How

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: March 26, 2016 Autor: R Candy
  • Blue Ocean Strategy of Eby.Com

    Blue Ocean Strategy of Eby.Com

    There are countless numbers of businesses around us: small or big, successful or straggling; well known or less know. All of them have goals to profit but not all of the achieve it. So,what are the reasons for businesses’ failure or success? Probably one of the most important goal is to chose strategy with right direction, finances, marketing, management, offerings, operations. Authors of the book Blue Ocean Strategies suggest to: “Get the strategic sequence right.”

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    Essay Length: 639 Words / 3 Pages
    Submitted: March 27, 2016 Autor: anastasiastan
  • Strategy offline Vs online

    Strategy offline Vs online

    HUMAN RESOURCE MANAGEMENT Project Report on Talent Management at Telecom Sector Submitted in Partial Fulfillment of the Requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION By Group 8 Debarshi Das (G016) Avinash Kumar (G034) Saurabh Mishra (G040) Abhiroop Mukherjee (G042) Abhinav Parashar (G046) Amartya Sen (G055) Introduction The report which follows contains the talent management practices being followed by two of India’s leading telecom companies and a comparative analysis on the same. The

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    Essay Length: 4,318 Words / 18 Pages
    Submitted: March 28, 2016 Autor: Abhiroop Mukherjee
  • Strategies for Self Care

    Strategies for Self Care

    Self care strategies: Team B consist of three African American women ages ranging from early 20’s to late 50’s. However, when it comes to self-care strategies and ways of keeping their selves together with their busy lives and schedules, the women have many self-care strategies in common. All three women are full time employees who all share a common goal. They all aspire to further their education and receive a Bachelors degree in the Human

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    Essay Length: 375 Words / 2 Pages
    Submitted: March 28, 2016 Autor: Airie Berrie
  • Managerial Promotions Formula & the Hrm Model

    Managerial Promotions Formula & the Hrm Model

    Christian Borek Dr. Service HRM February 12, 2016 Managerial Promotions Formula & The HRM Model The article that is the basis for this assignment, provides a framework to analyze the different aspects that managers and other executives use to promote employees in an organization. From this author’s understanding, this article for this assignment was written to dispel “disconnects [that] occur in part due to differing view of why one was promoted and other were not.”

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    Essay Length: 5,463 Words / 22 Pages
    Submitted: March 29, 2016 Autor: Christian Borek
  • Comparison of How Competitive Forces Shape Strategy and the Five Competitive Forces That Shape Strategy by Michael Porter

    Comparison of How Competitive Forces Shape Strategy and the Five Competitive Forces That Shape Strategy by Michael Porter

    Comparison of How Competitive Forces Shape Strategy and The Five Competitive Forces that Shape Strategy by Michael Porter Throughout the paper, I will refer to “How Competitive Forces Shape Strategy” as the first article and “The Five Competitive Forces that Shape Strategy” as the second article to save space and time. The core of the two papers which states that managers of companies often focus solely on direct competition in their industries and ignore other

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    Essay Length: 532 Words / 3 Pages
    Submitted: March 29, 2016 Autor: kelshaer
  • Cadbury - Wrigley’s Trade Promotions

    Cadbury - Wrigley’s Trade Promotions

    Yim Fu Tin 14034942D Trade promotions in 2013 As we all know, trade promotions are used to build demand, it always good for end customers, for example “buy one, get one free”. However, trade promotion is one of the most important factors of earning profit for manufacturers. Eddie Yoon (2012) said that trade promotion can be a profit treasure trove of a profit landmine to manufacturers and retailers. It is clearly that Wrigley’s trade promotions

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    Essay Length: 694 Words / 3 Pages
    Submitted: March 30, 2016 Autor: rdaed rr
  • My Second Revelation Is Summed up by the Quote: “leadership Is Not a Position. to My Knowledge, a Promotion Never Made Anyone a Leader. Leadership Is a Fiduciary Calling” (dickens, 2008). a Misconception That I Had About Leadership Was That It Require

    My Second Revelation Is Summed up by the Quote: “leadership Is Not a Position. to My Knowledge, a Promotion Never Made Anyone a Leader. Leadership Is a Fiduciary Calling” (dickens, 2008). a Misconception That I Had About Leadership Was That It Require

    Reserve Bank of Australia (RBA) Several main purposes of RBA which is the central bank in Australia are to conduct Australia’s monetary policy and issue national currency, as well as to manage gold and foreign exchange reserves. According to Reserve Bank of Australia (n.d.), it is a long term obligation for RBA to maintain the stability of the financial system. RBA assist in maintaining domestic financial stability by laying sound foundation for stable economy growth

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    Essay Length: 550 Words / 3 Pages
    Submitted: March 30, 2016 Autor: Yilin Chen
  • Campbell Soup Co’s Turnaround Strategy

    Campbell Soup Co’s Turnaround Strategy

    Introduction The processed and packaged food industry is facing a rising demand mainly because their short preparation time and easiness of consumption are appealing to consumers. During the recent recession sales of packaged food have decelerated without never touching negative ground, and now, with the recovering of the economy and unemployment slowly dropping, consumers are spending more on food with strong emphasis on health and premium positioned products. The market of processed and packaged food

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    Essay Length: 1,748 Words / 7 Pages
    Submitted: March 31, 2016 Autor: André Castro
  • Redbox's Strategy in the Movie Rental Industry

    Redbox's Strategy in the Movie Rental Industry

    Student name: Maryam Alblooshi Business policy student ID: 10858 Toyota How the company maintains its competitive advantage? Automobile industry is much bigger than before, where we can see many competitive in the market of automobiles, and see how they sustain in the market, customers always ask: what is the feature of each product? Do they have good enough services along with the product? And the most important question is what the value of the product

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    Essay Length: 289 Words / 2 Pages
    Submitted: April 6, 2016 Autor: Maryam Alblooshi