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Last update: October 19, 2017
  • Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project PEI-CHI YUN Marketing Theory, Dr. Eric Wynstin Waltson October 2012 In this generation, there are many companies working in global market. Especially, economies are becoming a global sharing market. Coffee store are ethically minded customers and a lot of people in many countries that enjoy the coffeehouse for relaxing. Additionally, Fair trade is also representing an important new approach to alleviating poverty in the global marketing

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    Essay Length: 2,379 Words / 10 Pages
    Submitted: April 17, 2013 Autor: fly60121
  • Analysis of Appeals

    Analysis of Appeals

    Anyone who has been watched the news or read a news paper in the last 4 months probably knows that President Obama has been pushing for a new healthcare reform in the United States. The country, it seems, is undecided on whether or not they want to adopt Obama’s plan. To many, a government controlled healthcare system is quite scary. The article I have chosen was written by a conservative Republican against the proposed healthcare

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    Essay Length: 651 Words / 3 Pages
    Submitted: April 19, 2013 Autor: gfurton
  • Character Analysis of Gregor Samsa

    Character Analysis of Gregor Samsa

    Character Analysis of Gregor Samsa Franz Kafka’s “The Metamorphosis” is a tragic tale of realizing ones worthless existence. From the very opening lines the reader discovers along with the protagonist, Gregor Samsa, that he has been transformed into a disgusting cockroach. This transformation of physical form by the main character serves several purposes, mostly helping Gregor realize the true purposes of his life. He soon learns after his metamorphosis that everything in his mundane life

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    Essay Length: 1,279 Words / 6 Pages
    Submitted: April 21, 2013 Autor: saraiandthesun
  • Organizational Analysis

    Organizational Analysis

    BUSINESS OVERVIEW The Gap, Inc is a leading global speciality apparel company. They operate under five different division in different locations. The names that they operate include Gap, Banana Republic, Piperlime, Old Navy and Athleta. These divisions all target a different segments Banana Republic targets the urban chic crowd, Old Navy is more for a family on a budget, Piperlime is an online only retailer, and Athleta focuses on active wear . The Gap Inc.

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    Essay Length: 2,237 Words / 9 Pages
    Submitted: April 23, 2013 Autor: jade1234
  • Case Analysis: Optical Distortion

    Case Analysis: Optical Distortion

    Case Analysis: Optical Distortion Problem: What is the optimal pricing policy for Optical Distortion, Inc. (ODI) so its product can penetrate the market with sustainable contribution? Company: ODI manufactures and market contact lens for chicken that could partially blind the chicken thus prevent chickens from cannibalism behaviors toward each other, a problem that was traditionally solved by debeaking. Competition: Primary- The product is revolutionary at the time, plus ODI secured an exclusive contract with the

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    Essay Length: 976 Words / 4 Pages
    Submitted: April 24, 2013 Autor: iwu006
  • An Analysis of Shall I Compare Thee to a Summers Day? (sonnet 18)

    An Analysis of Shall I Compare Thee to a Summers Day? (sonnet 18)

    I shall analyze thee? : An analysis of Shall I compare thee to a summers day? (Sonnet 18) “Shall I compare thee to a summer’s day” dares to compare a lover to the aspects of a summer’s day. This comparison is the initial theme of the sonnet. In the comparison Shakespeare discovers that the lover is not like a summer’s day that has “Rough winds” that “shakes the darling buds” and is often “all too

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: April 25, 2013 Autor: peanutsman2456
  • Competitor Analysis of Gatorade

    Competitor Analysis of Gatorade

    Competitor Analysis of Gatorade Competitor Analysis When analyzing the competitors of Gatorade G2 series our goal is to assess the strengths and weaknesses of current and future companies. Although Gatorade is the largest company in the industry with a strong brand image, maintaining that against its competitors is vital to the company. Effective marketing is a critical aspect of Gatorade because this is where the majority of the profits generate from. The main competitors in

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    Essay Length: 894 Words / 4 Pages
    Submitted: April 28, 2013 Autor: sridevi
  • Historical Background and Inherent Risk Analysis

    Historical Background and Inherent Risk Analysis

    Historical Background and Inherent Risk Analysis The history of Baring traces back to 1762. Once remarked as one of the six great powers in Europe, it was the oldest merchant bank in the United Kingdom at the time of its collapse (Robert 2002). Initially its main business was financing foreign trade. After the deregulation of financial market in 1986, Barings expanded aggressively into derivative trading and recruited some extreme risk takers. Aiming at being the

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    Essay Length: 2,222 Words / 9 Pages
    Submitted: April 29, 2013 Autor: dtc1988
  • Five Forces Analysis

    Five Forces Analysis

    The clothing retail industry in China in 2012 has generated RMB 448 billion revenue, up to 17% growth rate for the year. Over the five year through 2012, the average growth rate has reached to 15%, which higher than the average growth rate of GDP in China 9%. As forecasted, the revenue in this industry in the following 5 years through 2017 will remain 11%. (Clothing stores industry report, 2012) However, the competition is increasing

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    Essay Length: 968 Words / 4 Pages
    Submitted: April 30, 2013 Autor: cindylovearmy
  • Swot Analysis of Volkswagen's Performance:

    Swot Analysis of Volkswagen's Performance:

    “SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It's a four-part approach to analyzing a company's overall strategy or the strategy of its business units” (Collett, 1999, p.58). Strength Volkswagen’s strength lays in several factors such as its brands name that offer two broad categories and having the ability to serve different market segments, one for the traditional driver and one for the performance-minded driver. Strong focus on their research and development to design cars

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    Essay Length: 262 Words / 2 Pages
    Submitted: May 2, 2013 Autor: ahmedqadi84
  • Hr Analysis of Consulting Sector

    Hr Analysis of Consulting Sector

    Created as part of project by: Koyel Dutta Ashwini Rao Dev Maletia Divij Sharma Abhitosh Daw of VGSoM, IIT Kharagpur Headway into the world of Consulting: Introduction: The word Consultant comes from the Latin word “Consultare” which literally means to discuss. They are generally trained in specific fields and have a wide sphere of knowledge in a particular subject. Companies when faced with difficult situations regarding policies, organizational change, technology, market research, law, human resource

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    Essay Length: 806 Words / 4 Pages
    Submitted: May 3, 2013 Autor: koyel09
  • Value of Feasibility Analysis

    Value of Feasibility Analysis

    Case Write Up What Segway learned about the Value of Feasibility Analysis the hard way? Part 1 Pros &Cons Opportunity Pros  Segway is a whole new product with the innovative idea, it is bound to be quite attractive to customers.  Segway, as a green product, producing a socially responsible, is an environmentally friendly mode of transportation. It can help reducing the air pollution problems in urban areas. Cons  Because of using the

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    Essay Length: 884 Words / 4 Pages
    Submitted: May 6, 2013 Autor: cindy0627
  • Poem Analysis; Because I Liked You Better by A. E. Housman

    Poem Analysis; Because I Liked You Better by A. E. Housman

    Poem Analysis; Because I liked you better by A. E. Housman This poem was written by A. E. Housman in the nineteenth century, who was born in 1859 and died in 1936. This poem is divided into four stanzas which includes the meeting and the parting of two lovers. This poem was written in free verse with no particular rhyme schemes and has sixteen lines. The speaker of the poem would be the poet himself

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    Essay Length: 721 Words / 3 Pages
    Submitted: May 8, 2013 Autor: Fujoshi13
  • Swot Analysis of Lvmh

    Swot Analysis of Lvmh

    SWOT Analysis of LVMH Strengths 1.Strong brand awareness 2.Broad product portfolio 3.Strict quality control 4.Multi-brand strategy 5.Celebrity endorsement and star marketing As a leading French conglomerate in the luxury goods industry, LVMH has established strong brand awareness. Its brand recognition is unparalleled in the luxury world. What makes Vuitton unique, in fact, what makes the most profitable luxury brand on the planet is the relentless focus on quality. LVMH’s extremely diversified brand portfolio, high quality

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    Essay Length: 451 Words / 2 Pages
    Submitted: May 9, 2013 Autor: miss_elephant
  • Cymbalta Case Analysis

    Cymbalta Case Analysis

    Introduction Developing of new products are always challenging to companies. This is particularly so because a detailed design and production requires thorough research that consequently leads to successful production and acceptance of a product in its wider market. Challenge is even worse where competition is orchestrated by presence of competing brands. The case of Ely Lily and Company is a perfect example demonstrating how challenging it is to develop a new product in a competitive

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: May 25, 2013 Autor: nivaprincess
  • Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of ISO Certification in Service Marketing: An Analysis of Education Services This paper outlines a research study to explore the implications of ISO 9000-certifications in the marketing of education services. ISO 9000 is underscored as being an indication of enhanced quality, and improved quality is proven to yield superior perceived image, customer trust, perceived performance, perceived service quality, customer expectations and perceived value, which in turn result in higher levels of customer satisfaction the

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    Essay Length: 731 Words / 3 Pages
    Submitted: May 25, 2013 Autor: ksharma
  • Analysis of Sintel

    Analysis of Sintel

    Conclusion In account of analyzing the strategy of Singtel, it surly gave the reason that why the Singapore Telecom is Singapore's largest telecommunications company. This company has nearly 130 years of operating experience in the successful completion of this period to the world's leading high- performance carrier changes. In business, SingTel seek a breakthrough innovation, development of local public sentiment for the internationalization of the business to treat the "inability to adapt." Of course, these

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    Essay Length: 372 Words / 2 Pages
    Submitted: May 25, 2013 Autor: eleanor0220
  • Tgif Case Analysis Form

    Tgif Case Analysis Form

    TGIF Case Analysis Form Name: Quantum Software I. Problems A. Macro 1. On a macro level, Quantum Software may encounter issues when it comes to the beer bust parties that it hosts for its employee. While the owners, Stan and Erin, want to establish a work environment that eases stress and tension, and allows employees to “blow a little steam off while socializing over a beer”; the safety and liability of the company is a

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    Essay Length: 660 Words / 3 Pages
    Submitted: May 26, 2013 Autor: bslimy2k
  • Abraham Maslow Theory - Personality Analysis

    Abraham Maslow Theory - Personality Analysis

    Personality Analysis May 3, 2013 Personality Analysis Would an individual have his/her behavior be scrutinized by a situation that they are in or is a individuals personality the reason for their behavior? A parent on the sidelines watching their child play high school football could be aggressive, but is it okay to assume that is that individual’s personality? Behavior could be affected by our personality as well as our current or past environment. The humanistic/existential

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    Essay Length: 1,209 Words / 5 Pages
    Submitted: May 26, 2013 Autor: lsamuels81
  • Wang’s Fortune Tea Company - Culture Analysis

    Wang’s Fortune Tea Company - Culture Analysis

    Wang’s Fortune Tea Company Wang’s Fortune Tea is a Chinese herbal tea, a remedy that has been around since the 1800’s but Wang’s Fortune Tea created it into a pre-packaged reading to drink functional soft drink with a sweetened flavor. Wang’s Fortune Tea is currently the leading Chinese beverage producer, it has a dominant amount of market share, and it has successful build its own image in domestic market. According to the newly released market

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    Essay Length: 3,859 Words / 16 Pages
    Submitted: May 27, 2013 Autor: chenxingyu
  • Pbl - the European Union Ten Years After the Euro Zone Crisis-Manuel Sanchez

    Pbl - the European Union Ten Years After the Euro Zone Crisis-Manuel Sanchez

    1.- Clear Understanding Of The Main Concepts Accruing: To come to one as a gain // union in the EU shows additional economic benefits accruing to its members as a result of the elimination of transaction costs related to currency exchange in the area, the efforts by member countries to comply with the convergence criteria, and the price stability attained. Sovereign Bonds: A debt security issued by a national government within a given country and

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: May 28, 2013 Autor: BrunoDQ
  • Mas Airlines Swot Analysis

    Mas Airlines Swot Analysis

    Strengths • It has been successful in continuing non-stop flights from several different cities all around the world. • The company focuses on strong branding which has made it to enter very restricted markets as well thus it is a huge strength of this company. • Total revenue of Malaysia Airlines has been increased by 15% which has been its biggest strength this year. • Cargo and passengers revenue has also been increased by 34%

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    Essay Length: 370 Words / 2 Pages
    Submitted: May 28, 2013 Autor: Lyna
  • Mercury Case Analysis

    Mercury Case Analysis

    West Coast Fashions, Inc has decided to sell off one of their segments; Mercury Athletic. John Liedtke, head of business development for Active Gear, Inc see’s this as a potential opportunity for AGI to acquire Mercury. The footwear industry is very competitive, with low growth and stable profit margins. Liedtke knows that acquiring Mercury would roughly double Active Gear’s revenue, increase its leverage with contract manufacturers, and expand its presence with key retailers and distributors.

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    Essay Length: 470 Words / 2 Pages
    Submitted: May 29, 2013 Autor: drowe1958
  • Disclosure Analysis

    Disclosure Analysis

    Disclosure Analysis One not only must understand and analyze a company’s financial statements but also do the same for the notes that accompany the financial statements. This papers uses the 2011 10-k report of Hancock Fabrics Inc. provided by Securities and Exchange Commission’s EDGAR database system as the primary example. The analyzation of the notes covers the company’s inventories, receivables, cash, and cash equivalents. One would think that 10-k report from a smaller company would

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    Essay Length: 876 Words / 4 Pages
    Submitted: May 29, 2013 Autor: hotel626
  • Starbuck's Analysis

    Starbuck's Analysis

    1. Has Starbuck’s strategy evolved as the strategic vision has evolved? Starbuck’s strategy adapted as the vision evolved, especially during the transition of being bought by Howard Schultz. The strategy had to shift from a small scale operation of selling beans and espresso roasters to a large scale operation with hundreds of locations that sold coffee beans & equipment while also serving café food to patrons. Additionally, Schultz wanted the stores to be reminiscent of

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    Essay Length: 545 Words / 3 Pages
    Submitted: May 30, 2013 Autor: morcat