Professor Martin R. Moser

To: Professor Martin R. Moser

FROM: PurpleCowsCMD (Section 202)

POC: PurpleCowsCMD@googlegroups.com

DATE: February 25, 2013

We got the opportunity to see how author Seth Gordin gives insight on what attributes to the structure of successful and unsuccessful companies and organizations. He incorporates the framework of these attributes in three of his books: Purple Cows, Permission Marketing and The Big Fez.

• Interruption Marketing has become increasingly less effective

Interruption marketing to consumers has not been effective of the past ten years. Due to increase technology, consumers are becoming more accustomed to mass marketing. A new strategy should be implemented to keep consumers engaged along with this type mass marketing.

• Don’t look for your target market, make your target market look for you

Old or copied marketing techniques will not work; they have either lost their identity or are just not unique enough to really make a product stand out. A remarkable product or service will invite the consumer into a state of mind where they can’t stop talking about it and they will spread the word to others who are seeking the same kind of wonderment. This product, now with everyone talking about it, will have something special to give to the consumer and will stand out from the rest.

• Keep your buyers buying more

Shoppers who go to the mall or order online are usually in a buying mood but once they found what they were looking for, they have no incentive to keep buying. Seth Gordin mentions giving the customer an incentive to purchase more on the checkout screen with a certain percentage off an item and with the credit card information already logged in, the customer will have