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Formal Process for Strategic Planning

Autor:   •  October 12, 2015  •  Essay  •  829 Words (4 Pages)  •  1,017 Views

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Create value for the buyer. For all the relevant buyers?

The successful differentiator finds areas of buyer value

They must communicate value

differentiation is costly

Differentiators worry about cost

to sustain differentiation you must remain a moving target

Create value that justifies the premium

Show its more than the physical product

communicate differentiation

Find a segment that has greater needs

must do an industry analysis for question 4

don't imitate - choose a new position

focus on target

formal process for strategic planningCreate value for the buyer. For all the relevant buyers?

The successful differentiator finds areas of buyer value

They must communicate value

differentiation is costly

Differentiators worry about cost

to sustain differentiation you must remain a moving target

Create value that justifies the premium

Show its more than the physical product

communicate differentiation

Find a segment that has greater needs

must do an industry analysis for question 4

don't imitate - choose a new position

focus on target

formal process for strategic planningCreate value for the buyer. For all the relevant buyers?

The successful differentiator finds areas of buyer value

They must communicate value

differentiation is costly

Differentiators worry about cost

to sustain differentiation you must remain a moving target

Create value that justifies the premium

Show its more than the physical product

communicate

...

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