Helen Gurley Brown Case

Helen Marie Gurley Brown was born on February 18th, 1922 in a modest circumstances family in Green Forest, Arkansas. In sorrowfully elevator accident made her father died when she was only 10 and her mother became extremely depressed. Her family struggled with financial issue. In 1937, she moved to Los Angeles with family. Her sister was stuck with poliomyelitis which this disease made her handicapped from waist down.

In spite of her difficult situation life, Helen concentrated on her studying. She thrived academically in the ranking one in ten of the classroom at John H. Francis Polytechnic High School. After graduated she studied at Texas State College but financial reasons made her was forced out. She started studying as secretarial school at Woodbury Business College. In 1948, after graduated the secretarial jobs were her first career and her writing was interesting so she was asked to work at advertising agency firm Foote Cone & Belding. With her intelligence, her boss Don Belding promoted her a copywriter position. In 1959, Helen married with a Hollywood producer, David Brown. He encouraged her to write a single life book. ‘Sex and the Single Girl’ was success. In 1960, she grew to be the best-paid copywriter in the country with awards at Frances Holmes Advertising Copywriters (Yates V. 2013).

In 1962, the largest-selling sensation book ‘Sex and the Single Girl’ was awarded that it encouraged women before marriage with sexual relationships and some pieces of advice to overcome the financially independent situation (Driscoll M. 2012). It was a significant book. It was a skyrocket to move Helen to universally pop idol after launched those books. Releasing the book showed her empowerment. She was offered from Cosmopolitan magazine to be editor under Hearst Corporation.

Cosmopolitan magazine positioning was for housewives readers in the past, the articles inside all about cooking, household and family,