Alto Broadcasting System - Chronicle Broadcasting Network Corporation (abs-Cbn)

Background of company

Alto Broadcasting System-Chronicle Broadcasting Network Corporation formerly known as ABS-CBN Broadcasting Corporation is the largest media and entertainment company in the Philippines. The company’s activities are broadcasting, cable and satellite, and other businesses. Essentially, broadcasting is the television and radiobroadcasting activities in which it produces revenue from sale of national and regional advertising time. In terms of developing and producing programs for cable television, including delivery of television programming outside the Philippines through its DTH satellite service, cable television channels and blocked time on television stations, it is the function of cable and satellite business. While other businesses include movie production, consumer products and services. ABS-CBN’s primary role is to produce world-class entertainment, news and information programs and in the continuous adoption of breakthrough technology to deliver these to its audiences not just in the Philippines, but globally.

Problem

Child maltreatment is a phenomenon that has a long history and exists in various cultures. Children are naturally trusting so when traumatic events occur in a child's life such as rape, neglect or abuse, it's incredibly difficult to recover from effects of abuse later in life due to the memory and experience subconsciously lodged in a person’s psyche.

As a child you learn how to act emotionally and psychically in in different types of relationships. When sexually abused by someone close to you, it's incredibly hard to trust anyone growing up with the perception that many people could and want to cause harm to you. It is not only distressing for the victim of any sort of abuse but it also creates difficulty for people around them. It's impossible to sway an unstable mind and having to cope with another's past issues is traumatic for both parties.

The issue of a child being neglected stunts the person’s emotional growth causing the neglected person to become needy and demanding. It takes an immense degree of counselling for a victim of neglect to come to the terms with certain factors that may have been the cause of neglect and that their patents/care takers/peers etc. did love or care for them but they, for example, did have the time. Most people who have suffered from childhood neglect choose not to accept factors that may have caused the neglect which leads to the individual living out a closed live because people around them find it difficult to be called upon frequently and incessantly, thus creating a vicious cycle of attachment and then neglect and abandonment.

Parental child abuse causes serious mental damage, usually resulting in self harm be it physical or emotional. It is a parent's job to love and care for you unconditionally. This