Background Louis Vuitton Company
Autor: Leo Tham • March 14, 2015 • Essay • 786 Words (4 Pages) • 1,411 Views
Background Louis Vuitton Company
The history of Louis Vuitton Company is begun in 1854, Louis Vuitton's success the story is an innovative and clever expect contemporary tastes.
Since 1997 Marc Jacobs's input, as well as all the team's talent and energy, Louis Vuitton has succeeded in becoming the world's stick to their brand at the same soul, take inspiration from its origin right now is Marc Jacobs has decided to focus on establish with their own brand, 2014 marks the beginning of in a new and exciting creative evolution women series. Take over the Director of artistic is Nicolas Ghesquière, one the most talented designer of his generation, suitable for Louis Vuitton creative Spiritual and cultural excellence.
The mission of the Louis Vuitton company represent the most perfect qualities of Western “Art de Vivre” in the world. The cultural value of the product shows that fusion the innovation and the traditional. It is to let people can have a good quality of the art of living. In last Louis Vuitton are want to represent the luxury living of the western in the whole world.
The visions of the Louis Vuitton Company are “Be creative and innovate”. The success of long term is based on a fusion of the creativity of artistic and the innovation of technological. Next, “Aim for Product Excellence”, that means Louis Vuitton company is more focus on quality than quantity, because the people would like to buy a good quality product. ‘Bolster the Image of Our Brands with Passionate Determination’, that means Louis Vuitton always promote and maintain the image of the brand through the communication with the public like announcement, speeches with the people. ‘Act as Entrepreneurs’ – The organization structure of the Louis Vuitton is decentralized which can improve creativity, production, efficiency. ‘Strive to Be the Best in All We Do’ - In the company, executive teams always need come up many good idea, try to train your skill, need to have the good quality of working.
The objectives of Louis Vuitton are increase the worth of the company and protect its company benefit. It continue the success of flagship brands and other brands have their own potential to follow foots step and catching growth opportunities. It is stand for Western luxury life. Louis Vuitton continues to be synonymous with both gracefulness and creativeness.
The LVMH Company highlight was known as the world leader of luxury, it formed the parts of good division were established more than two centuries. Sometimes, the companies created more recently which have cultivated their international stand.
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