Research Plan

Workbook Activity 1.1 Research policies and procedures

Each organization will have its own research policies and procedures. What policies and procedures are most important to your case study?

According to Pizza hut website. Pizza hut they want to improve our products and services and for related business purposes. Also, to respond to their customer requests or inquiries. They need to gain some feedback from their customers. Fox example, personal information. During the information research. They need to protect their customer’s personal information. For that reason, they have their own research policies and procedures to do research. Pizza hut company hire the nielesn company to help them research.  (pizza hut, 2016)

Research policies:

• Privacy policy

Pizza hut they will use industry standard measures to protect personal information such as submit the agreement of the customer to get the information. Privacy policy the main purpose is to respect the customers. If Pizza hut respect their customer’s privacy. That can enhance the company’s image. Customer will be more willing to provide advice. (pizza hut, 2016)

• Regular report

Also, pizza hut will set the deadline for the Nielsen Company. Also, Pizza hut should be required Nielsen Company regular to report their research progress for them. The main purpose is to facilitate checking the extent and result. (pizza hut, 2016)

• The guide of brand use

About the guide of brand use. Before using Pizza hut Brand, the companies must be obtained by pizza hut written consent. The main purpose is to protect company reputation will not be exploited. (pizza hut, 2016)

Research procedures

• Received the ideas

Pizza hut should provide research plan including the bar chart, survey results for Nielsen Company. If they got the research plan they can more efficiently complete. (pizza hut, 2016)

• Meeting

After Nielsen Company got the research plan. They should prepare a meeting with pizza hut. In the meeting they should present how to do the research plan and promise will follow the research policies. (pizza hut, 2016)

• Start to research

After the meeting, the Nielsen Company should start to design the survey. Then, follow the privacy policies submit the agreement of the customer to get the information. If they have any new ideas for the research they inform the pizza hut management group. Also, they should regular report the research progress to pizza hut such as monthly report. Make Pizza hut more easily to check the extent and result. (pizza hut, 2016)

• Analysis the problem

After finishing the questionnaire research. They should summary the data and present to pizza hut. The main purpose is explain the research result to Pizza hut. Also, Nielsen Company can gain some feedback about their work performance. (pizza hut, 2016)