Acer Internal Environment

Internal Environment

In our internal analysis, we considered following factor to calculate the weighted average of overall effect on the day to day operations of Acer.

1. human resource capacity (10%)

2. marketing strategy (15%)

3. financial management (5%)

4. employee satisfaction and cooperation (10%)

5. innovation ability and technical competence (10%)

6. company culture (10%)

7. sales channel (10%)

8. cost control(10%)

9. information system (10%)

10. customer loyalty (10%)

Company Prob Apple Acer Dell

HR capacity 0.10 3.5 2.5 2.5

Marketing 0.15 4 2 2

Financial 0.10 3.5 2 2

Employee satisfaction & cooperation 0.10 4 3 2.5

Innovation & technology 0.10 4 3 2.5

Company culture 0.10 4 2 2.5

Sales channel 0.10 3 2.5 2

Cost control 0.10 3 3.5 3

Information system 0.10 3.5 3 2.5

Customer loyalty 0.05 3.5 2.5 2.5

Weighted average 1.00 3.63 2.58 2.38

Innovation Ability And Technical

Competence(http://www.cens.com/cens/html/en/news/news_inner_26842.html)

In the competition of Consumer Ultra Low Voltage(CULV) laptops, Acer launch its timeline series 6 months ahead its competitors. The Timeline series ultrabook has a battery life of 8 hours and successfully manage its weight within 2 pounds, the combination of higher performance and thinner lighter outlook guaranteed Acer's market share in emerging CULV laptop market. Well, comparing to electronics industry leaders like Apple, Acer is still in its development stage of innovation and advance technology research.

Employee