Advertising Case

Today more and more businesses are interested on global marketing because many businesses are expanding business into globalization or international therefore Global marketing is getting more popular, The global marketing is to provide an understanding of the factor which had led the growth of internationalism and globalization, produce a description of the major concepts and themes the subject of global marketing is based and also describe what is involved in planning for global marketing. This mean the marketer have to study the market before penetrate the foreign market or start selling the product or services at other country such as understand the language and translation of wording, cultural consideration of the people, the local government rule and regulation, price and payment method, marketing method at last are the distribution method. For example, when a English company plan to start up at business at French first of all the company have to study what are ethic and culture of French in order to reduce the conflict when running the organization such as the organization's language of business may be "English", but it may have to do business in the "French language". This not only requires a translation facility, but the French cultural conditions have to be accounted for as well. Doing business "the French way" may be different from doing it "the English way". This is particularly true when doing business with the Japanese.

The first Starbucks was opened in Seattle, Washington, on March 30, 1971

Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets