Almaza Marketing Analysis

Almaza through its strategy of maintaining a good communication with its target market uses advertising which is an effective tool to achieve its objective.

Almaza became the Lebanese’s best friend as it survived all the ups and downs of the country and is still standing tall. Their marketing campaigns are always related directly to Lebanon (summer and winter campaigns, political campaigns, historical campaigns…) Regardless of the occasion, Almaza’s advertising campaigns always give the feel that it stands by you.

Moreover Almaza travels across the globe to reach all Almaza lovers in Canada, United States, United Kingdom, France, Australia and in the Persian Gulf countries.

Almaza wasn’t hesitant to get on social media and jump on the train of technology and start interacting digitally to reach each and every Lebanese living abroad.

Day after day, the internet is entering the Lebanese homes and its usage is increasing. Nowadays, this used tool is an important medium that can be updated gradually, thus, this way of communication is highly used by Almaza because it can reach more potential consumers.

Consumer reaction to Advertisements:

Although intimately related, sensation and perception play two complimentary but different roles in how we interpret ads. Sensation refers to the process of sensing our environment through touch, taste, sight, sound, and smell. This information is sent to our brains in raw form where perception comes into play. Perception is the way we interpret these sensations and therefore make sense of everything around us.

During advertisements, Consumers receive the external stimulus through their five senses: vision, hearing, smelling, tasting and touching. So, ads try to gasp our attention by taking care of colors, music, word choices, design… to work on our sensation.