Analysis of Ford Motor Company

Table of Contents

1.0 Introduction        

2.0 Analysis on business environment of Ford Motor.        

2.1 Internal environment.        

2.2 External environment.        

2.2.1 Market environment.        

2.2.2 Physical environment.        

2.2.3 Competitors.        

2.2.4 Legal and Political state.        

3.0 Key success factor of Ford Motor Company.        

4.0 Can Ford become a market leader in automobile industry in recent year?        

5.0 SWOT Analysis of Ford Motor Company.        

5.1 Strengths        

5.2 Weaknesses        

5.3 Opportunities        

5.4 Threats        

6.0 References        

1.0 Introduction

Ford motor company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.It sells automobiles and commercial vehicles under ford brand and luxury cars under the Lincoln brand. In the other way, it has also produced heavy trucks, tractors and automotive components. Ford is the second largest U.S based automaker.

2.0 Analysis on business environment of Ford Motor.

2.1 Internal environment.

Ford Motor Company has mission and vision. Their mission and vision is published clearly in the Ford Motor Company website. The mission of Ford is named as One Plan which includes:

• Aggressively restructure to operate profitably at the current demand and changing model mix.
• Accelerate development of new products our customers want and value.
• Finance our plan and improve our balance sheet.
• Work together effectively as one team.

Ford Motor Company also announced their vision at the website, which is known as One Goal. The vision is to create an exciting viable Ford delivering profitable growth for all. They anticipate consumer need and deliver outstanding products and services that improve people's lifestyle.

Every company has to manage their finance resources and cost structure nicely. Ford Motor Company’s 2011 annual financial report stated their costs and expenses, they were classified into two categories that is cost of sales and other expenses. Cost of sales included material costs, burden costs, warranty, product recall and customer satisfaction program costs, labor and other costs related to the development and manufacture of their products. Others expenses meant the cost that are not directly related to the development and manufacture of their products. Ford had been controlled the finance resources so the company could be survive in between many automobile manufacturers.