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Last update: April 8, 2016
  • Enterprise Rent-A-Car Case Study Analysis

    Enterprise Rent-A-Car Case Study Analysis

    Case Write-Up – Enterprise Rent-A-Car The local or home-city market is Enterprise’s primary focus. This market is comprised of i) discretionary renters and ii) insurance replacement renters. Both categories place a premium on customer service, proximity and price (though relatively lower). Additional value-added services such as pick-up and drop-off enhance the benefit to local customers. Enterprise’s other customer base, the airport market, consists of i) business renters, and ii) leisure renters. These renters, particularly the

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    Essay Length: 1,169 Words / 5 Pages
    Submitted: February 3, 2017 Autor: Deepankur Malik
  • China and the Hybrid Car

    China and the Hybrid Car

    The advent of hybrid cars in China has brought about several moral and ethical issues. There are many ethical and moral issues surrounding this. This section will discuss the following: China's monopolization of the hybrid car manufacturing industry, the poor working conditions faced by its manufacturing workers and lastly, most car companies are outsourcing their hybrid manufacturing in China because of the country's cheap labor. The following paragraphs will try to explain each one of

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    Essay Length: 570 Words / 3 Pages
    Submitted: February 28, 2011 Autor: simba
  • Demand for Hybrid Car in Malaysia

    Demand for Hybrid Car in Malaysia

    A hybrid car is actually a car that runs in two fuel sources. Differentiation a hybrid car from a conventional car is that a hybrid car contains two engines which are traditional gasoline engine and an electric motor and batteries. The concept of the two engines is the car uses a traditional gasoline engine, as well as electricity derived from special batteries to drive the car. The batteries of the hybrid car do not need

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    Essay Length: 330 Words / 2 Pages
    Submitted: November 7, 2011 Autor: cherylchin
  • Cars Case

    Cars Case

    Welcome to enter our Monster Beats Headphones shop. Hi-end of the level of music reduction amplifier and a perfect hi-fi speaker, but people on these equipment connection know nothing, just use ordinary wire to transmit high fidelity signals. All Monster Beats Headphones at Our Eshop Have High Quality.Now We Make Promotional With Big Discount, and We Will Send The Headphones With Fast Shipping, And We Also Offer Best Customer Service, No sale Tax . I

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    Essay Length: 346 Words / 2 Pages
    Submitted: February 28, 2012 Autor: bob.b
  • International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    Introduction In today's competitive environment, developing an international marketing strategy is common and used by many companies to open business perspective, remain competitive and fulfill customer needs across the globe. According to Catero and Ghauri (1999) International Marketing is the flow of a company's good to consumers in more than one nation with the objective of profit. International marketing allows enlarging the company's target and increase the number of potential customers and probable sales. Nevertheless,

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    Essay Length: 4,452 Words / 18 Pages
    Submitted: July 23, 2012 Autor: peter
  • Emissions from Hybrid Cars Vs. Conventional Cars

    Emissions from Hybrid Cars Vs. Conventional Cars

    Abstract In the few years that hybrid cars have been around, they have been heralded as fuel efficient, ecologically friendly cars. With enormous savings on gas, it’s no wonder why their popularity has skyrocketed in their short lifetime. Fuel savings are not the only aspect of hybrid vehicles that people are flocking to. Hybrids are advertised as being more environmentally friendly than cars which traditionally run on gasoline or diesel fuel alone. This opens up

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    Essay Length: 1,453 Words / 6 Pages
    Submitted: March 18, 2013 Autor: scubasteve9999
  • Ford Motor Company Case Study

    Ford Motor Company Case Study

    Ford Motor Company Case Analysis The automobile industry uses a large amount of energy when manufacturing vehicles and the design of the product determines how the customer will consume energy. Ford motor company has had success in the U.S. market as they are the only auto maker that has earned two million in sales for 2012 (Ford-b, 2013, para. 1). The automobile industry needs to focus on sustainability to keep pace with consumers evolving wants

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    Essay Length: 672 Words / 3 Pages
    Submitted: July 21, 2013 Autor: geetle
  • Smart Cars Case

    Smart Cars Case

    The text illustrates that new technology will have a significant impact on cars and roads they travel on. With the development of technology, smart cars will be so designed that they can eliminate most of car accidents, provide location of the cars if stolen. Besides, smart cars can monitor one's driving and the driving conditions nearby. When the driver feels drowsy, smart cars can alert the driver. In addition, they can warn of traffic jams.

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    Essay Length: 263 Words / 2 Pages
    Submitted: November 1, 2013 Autor: andrew
  • Ford Motor Company Case Study

    Ford Motor Company Case Study

    Executive Summary The company that I choose to analysis is Ford Motor Company (Ford). It is one of the largest auto companies in the world. I found that the Ford is suitable to set up operations in our country, because of their international strategy, HR training system and company size, although it also has some risk that we need to take care about. Ford will promote our auto industrial and bring our people to a

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    Essay Length: 587 Words / 3 Pages
    Submitted: December 4, 2013 Autor: mark2025
  • Analysis on Midsouth It Case

    Analysis on Midsouth It Case

    Analysis: After going through complete case study of MSCC, following items seems like the key issues for its Information systems failure and instability: 1) Lack of IT expertise within the organization: The decision makers like Lassiter, Wilson and members of executive staff, who had authority to choose software package to be used in MSCC, were not specialized in any of the Information Science/ Computer Science/Consulting background. 2) While evaluating a new software for MSCC, they

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    Essay Length: 984 Words / 4 Pages
    Submitted: February 22, 2015 Autor: Bishenmistri
  • Ford General Motors Case Study

    Ford General Motors Case Study

    Analysis In the 1980’s there was four top domestic car manufacturers; Ford, General Motors, Chrysler and American Motors Corporation. Ford and GM were the two that were taking the lead for the highest market share. Ford Motor Company was one the best top largest car manufacturers as well as sellers. However, early in 1987 Ford was facing a big external change that one of their largest competitors introduced; new warranty program. Not only would this

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    Essay Length: 1,342 Words / 6 Pages
    Submitted: April 14, 2015 Autor: Kierson Wilfley
  • Gaming Industry Forecast Analysis

    Gaming Industry Forecast Analysis

    Operations Management II - Video Game Industry forecast OM II Operations Management II – Project on Forecast Method [OPERATIONS MANAGEMENT II - VIDEO GAME INDUSTRY FORECAST] ________________ Contents Introduction Data Growth Facts Company: RED Entertainment Distribution FZC About RED Quantitative Data Forecasting of Sales Objective of Forecasting Parameters effecting forecasting of Sales Euro vs AED Exchange rate graph Yen vs AED Exchange rate graph Demand Forecast for 2015 week wise Demand for 10 Weeks as

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    Essay Length: 1,572 Words / 7 Pages
    Submitted: October 15, 2015 Autor: malhotra.d
  • Acc 561 - American Corporation Analysis - Ford Motor Company

    Acc 561 - American Corporation Analysis - Ford Motor Company

    AMERICAN CORPORATION ANALYSIS American Corporation Analysis Ford Motor Company Sarah Chau, Gabriella Goodfield, Janet Jackson, and Mohammed Al Mufti ACC/561 October 26, 2015 Myrtle Clark ________________ AMERICAN CORPORATION ANALYSIS Introduction Comparative Analysis * Horizontal Analysis Horizontal Analysis is use to evaluate the financial statements for several periods. “Horizontal analysis, also known as trend analysis, is a technique for evaluating a series of financial statement data over a period of time. Its purpose is to determine

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    Essay Length: 721 Words / 3 Pages
    Submitted: December 17, 2015 Autor: gabry2003
  • Pinto - Ford Motor Company Case Study

    Pinto - Ford Motor Company Case Study

    Running head : Pinto Fires Pinto Fires The Facts In the 1970’s, the Ford Motor Company launched a new car, which was Pinto, to compete with European cars and Japanese cars. The early model of Pinto had been detected a faults in the Pinto fuel tanks from the crash test, it indicated that the Pinto had a recallable problem that can be directly connected to customer’s safety issues. However, the Ford Motor Company did not

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    Essay Length: 1,486 Words / 6 Pages
    Submitted: January 24, 2016 Autor: ktjksj
  • International Marketing (hybrid Cars in Myanmar)

    International Marketing (hybrid Cars in Myanmar)

    INTERNATIONAL MARKETING Table of Contents Page # Introduction 3 1. Competitive advantages of Hybrid car 4 2. PESTLE analysis of Hybrid Cars Import in Myanmar 8 3. Segmentation, Targeting, Positioning of Hybrid Cars Import in Myanmar 14 4. The industry attractiveness in Myanmar. (Porter’s Five Forces) 17 5. Marketing strategy to improve market share of Honda Hybrid Cars 19 6. Conclusion 25 7. References 26 ________________ Introduction “If you owned [a hybrid car], you could

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    Essay Length: 4,306 Words / 18 Pages
    Submitted: March 24, 2016 Autor: Demitrius Zev
  • Case 1: Comparative Analysis; the Two Current Cases from the Nyt

    Case 1: Comparative Analysis; the Two Current Cases from the Nyt

    Obama has been leading the US battle against climate change that has not been enough although Obama made heroic efforts. In 2008 he ran on a strong alternative energy platform that he has managed to keep even with strong Republican opposition such as the Senate majority leader, Mitch McConnell, a Republican from coal-producing Kentucky. In my perspective, the two case: “Move to fight..” and “Obama takes..” present the same type of dilemma. Both are very

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    Essay Length: 1,212 Words / 5 Pages
    Submitted: April 2, 2016 Autor: cownono
  • Zip Car Case Study

    Zip Car Case Study

    Macintosh HD:Users:gerardcondalgomez:Desktop:Gerard - FIRMA:2012&2013 PROJECTES:ESADE:Manual ESADE:LOGOS_F:E:JPG:E:E.jpg Entrepreneurship Case : Zipcar Rohit Kedia Section C Barcelona, April 2016 1. What are the origins of the zip car concept? How was it modified? How did it evolve? The concept of car sharing existed in Switzerland since 1987, however Danielson got the business model and concept form a company in Berlin which had sprung up with the similar car sharing idea in 1999. She realised that this concept

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    Essay Length: 959 Words / 4 Pages
    Submitted: April 25, 2016 Autor: Rohit Kedia
  • Opportunity Analysis of Service Industry: Case Study on a Restaurant

    Opportunity Analysis of Service Industry: Case Study on a Restaurant

    Opportunity Analysis of service expansion of a Restaurant named “The Cart Company” Contents Chapter 1: Introduction Origin Objective Scope Research Problem Methodology Limitations Chapter 2: Literature Review Chapter 3: Company Profile Services Offered Chapter 4: Opportunity Analysis of the Alternatives Sunk Cost Opportunity Cost Opportunity Analysis Alternative 1: Gaming Café Start Up cost Projected Additional Monthly Costs Projected Monthly Sales Break Even Analysis Payback Period SWOT Analysis Alternative 2: Sports Café Start Up Cost Additional

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    Essay Length: 5,520 Words / 23 Pages
    Submitted: May 3, 2016 Autor: asad_nur95
  • Hybrid Cars

    Hybrid Cars

    Hybrid Cars Hybrid Cars Name Institution Introduction Hybrid cars are vehicles that get its source of energy from gasoline and electricity. These vehicles use these sources of energy interchangeably and use the one which is available. The cars have combustion chamber for the gasoline and electric motor for the supply of electricity (Juettner, 2009). Popular hybrid cars There are five popular types of hybrid cars. Three of them are sedans, and the remaining two are

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    Essay Length: 1,562 Words / 7 Pages
    Submitted: July 3, 2016 Autor: thmschl
  • Critical Analysis - Ford Creating Their Own Niche in the Ride-Sharing Market

    Critical Analysis - Ford Creating Their Own Niche in the Ride-Sharing Market

    Daniel Kim BA 3103 6/27/16 Professor Stein Critical Analysis #1 The auto-maker, Ford, has been in the process of brainstorming a creative, new niche that they could squeeze into the already booming ride-sharing market. Ford is looking to find something that lands into the “happy medium” realm, that is bigger than a standard Uber vehicle, smaller than your standard transit bus, but also cheaper than an UberX. A few of the macro-environmental factors that face

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    Essay Length: 1,024 Words / 5 Pages
    Submitted: July 20, 2016 Autor: Daniel Kim
  • Hybrid Car Research

    Hybrid Car Research

    Hybrid Car Research Hybrid Car Research Erialle Sutton Argosy University Hybrid cars have actually been around for a while. In 1825, a man named Goldsworthy Gurney invented a steam car, which made an 85-mile road trip within ten hours. The top five most popular hybrid cars are as follows; Nissan Leaf, Ford Fusion, Chevrolet Colt, Toyota Prius, Ford C –Max. All the hybrids that I listed are all under 40,000 dollars. These hybrid cars have

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    Essay Length: 1,051 Words / 5 Pages
    Submitted: October 3, 2016 Autor: erialle88
  • An Analysis of the Worst Case Scenario for Britain

    An Analysis of the Worst Case Scenario for Britain

    Britain after Hard Brexit An Analysis of the worst case scenario for Britain Introduction: On January 01, 1973, midnight Britain had joined EU. The United Kingdom finally becomes a member of European Economic Community (Precursor to the European Union EU) along with Denmark and Ireland after a long year negotiation. It was a momentous decision for EU as they had welcomed in their group one of the largest economies in the world, a nuclear powered

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: October 27, 2017 Autor: Anurag Sugandhi
  • Analysis for Water Cube Case Study

    Analysis for Water Cube Case Study

    Assignment: 1. Describe the project and its main objective. What main activities were carried out in this project and what was the end goal? The project was to create an Olympic swimming venue for the Beijing 2008 Olympic Games. Arup project management team had to deliver a fully coordinated scheme design, seamlessly hand over the design to the Chinese design partners, whilst ensuring that the technical approvals were all secured, and that the innovative design

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    Essay Length: 2,069 Words / 9 Pages
    Submitted: March 21, 2018 Autor: janice199477
  • Midterm Exam Case Analysis: Sullivan Ford Auto World

    Midterm Exam Case Analysis: Sullivan Ford Auto World

    Midterm Exam Case Analysis: Sullivan Ford Auto World Carol Sullivan-Diaz, a young health care manager, finds herself responsible for running her family’s car dealership when her father, Walt Sullivan, unexpectedly passes away. As Carol analyzes the state of the dealership she is growing increasingly concerned about the poor performance of the business, both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has

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    Essay Length: 565 Words / 3 Pages
    Submitted: December 11, 2012 Autor: bhavin_patel
  • Marketing Case Analysis: The Ford Fiesta

    Marketing Case Analysis: The Ford Fiesta

    Marketing Case Analysis: The Ford Fiesta Summary The Ford Motor Company launched new promotion program for Fiesta model to capture B segment market. The program targeted young generation and used SNS, making buzz online to expand recognition of the new car. However, the company is not sure whether the promotion scheme was effective enough to lead to actual purchase of the car and the key measures were reflecting the effectiveness in accurate way. Overall, Ford’s

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    Essay Length: 1,190 Words / 5 Pages
    Submitted: March 12, 2014 Autor: ironrain

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