International Marketing (hybrid Cars in Myanmar)

 INTERNATIONAL MARKETING

Table of Contents

                        Page #

Introduction                  3        

1. Competitive advantages of Hybrid car                  4        
2. PESTLE analysis of Hybrid Cars Import in Myanmar                  8
3. Segmentation, Targeting, Positioning of Hybrid Cars Import in Myanmar                  14
4. The industry attractiveness in Myanmar. (Porter’s Five Forces)                  17
5. Marketing strategy to improve market share of Honda Hybrid Cars                  19
6. Conclusion                  25
7. References                  26

Introduction

“If you owned [a hybrid car], you could feel good about using less gasoline and being a trendsetter, but you couldn't expect the fuel savings to make up for the thousands of extra dollars that the hybrid cost. There was no financial reward for environmental virtue.” (Leonhardt, 2006)

The following study will provide the marketing in-depth analysis of the Hybrid Cars for Honda Company. The major findings will include strength and weaknesses of the product and the opportunities and threats of the potential market.

The recommended marketing strategy also will be provided at the end of this study.

Car companies are competing for their market positions, while there is a the overall pollution problem which decrease in the demand of the high emission cars. With growing environmental problems and a growing need for transportation, hybrid cars are a better option for the customers and their environment. Following are the major competitive advantages of Hybrid cars – 

1. Cost effiecient

Hybrid car produce fewer emissions and pollutants. It can travel more distance on less fuel. The hybrid technology vehicles on the road that are friendly both to those who drive them and the environment around them. And at a price that is not only competitive but carries built-in savings with lowered fuel costs.