Local Sri Lankan Firm to the International Markets of Myanmar

Internal Marketing Assessment Plan for MBA Program in Myanmar

Table of Contents

1. About Plan 3

2. Geographical feature of Myanmar 3

2.1 Location 3

3. Objectives 4

4. SPT Marketing 5

4.1 Segmentation - 5

4.2 Positioning 5

4. 3 Targeting 6

5. Porters Five Forces Analysis 6

5.1 Threat Of New 6

5.2 Bargaining power of Suppliers 7

5.3 Bargaining Power of Buyers 7

5.4 Threat of substitutes 7

5.5 Competitive Rivalry Within Industry 8

6. 4’Ps - (Marketing Mix) 8

6.1 Place - (Myanmar) 8

6.2 Price 8

6.4 Promotion 9

6.4 Product 9

7. Forecast 10

8. Implementation Plan 10

9. Market entry 10

10. Organize and control 11

Bibliography 12

1. About Plan

This Marketing Plan is regarding taking Local Sri Lankan firm to the international markets of Myanmar for exploiting the unlimited growth opportunities. Therefore I have been chosen as the International marketing Consultant by the firm. The firm, British School of Commerce, Sri Lanka offers extensive Master’s in Business Administration (MBA) program in Sri Lanka, which has limited growth potential, therefore they have hired me as an international marketing consultant to propose and International Marketing Assessment Plan for making entry into the most potential market.

This International Marketing Assessment Plan 2013-2015 is being developed for implementation in Myanmar for introducing MBA program through British School of Commerce (BSC) in order to guide good growth for the college, varied core activities and business decisions.

Considering very broad perspectives the International Marketing Plan for BSC sets clear path for:

• Providing high-quality education and academic excellence

• Create commitment towards practical and perfect financial as well as