Apple's Case Study

When analysts and tech industry experts try to gauge the lasting strength of Apple's burgeoning smartphone dominance, they usually take the obvious route, comparing suspected advancements with the iPhone against competitors including Android and Blackberry.

(Photo: Reuters)<br>Apple is grabbing more marketshare in the smartphone space, but the company is winning in other areas as well. The powerful combination across several segments is making Apple stronger in each.

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(Photo: Reuters)

Apple is grabbing more marketshare in the smartphone space, but the company is winning in other areas as well. The powerful combination across several segments is making Apple stronger in each.

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The compare smartphone to smartphone, trying to pick the winner.

But they are missing Apple's secret weapon in comparing Apples to Apples, so to speak. The comparison of smartphone to smartphone is only one reason Apple is pulling away in the smartphone market, with roughly 120 million units sold since the iPhone first went on sale in 2007.

The iPhone is obviously popular on its own merits, a touch-screen, app-based product that clearly has advantages over the clunkier, more dated Blackberry made by Research in Motion. But so many experts suggesting that Apple's competitive advantage may wane in the near future in the face of new smartphones from Blackberry and others like Google's Android miss the point.

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Apple recently reached third place in personal computer sales in the U.S., selling more Macs the past few quarters than analysts expected. Also, Apple is the leader in the tablet space with its popular iPad. In its most recent