Apple Case

Apple’s business competitive strategy includes unique design, competitive prices, brand power, and non-substitutable products. Apple has created a dependence on iTunes throughout the public. Across every Apple interface, iTunes is at its core. The ability to connect all devices and share information and files keeps customers coming back. Because they already have an iPhone and a MacBook, when they look for a new tablet, the customer will be more likely to buy an iPad for the convenience factor. Their success began almost immediately after Steve Jobs took over as CEO. His creation of the iPod took Apple into the elite level.

Judging by Apple’s market value of present compared to that of 2006, one can assume that Apple isn’t going anywhere anytime soon. With their 2006 numbers around 70 thousand to over 400 thousand in just over 5 years, they are a major powerhouse in the industry. In 2012 Apple held almost 75% of overall market shares. The unique design is probably the most distinguishable characteristic of their computers. I am lead to believe that products, such as the iPod, have a stronger position in the market. The iPod was a large reason for the 75% market share in 2012.

Apple has a variety of strengths, weaknesses, opportunities, and threats. A few strengths would be unique design, standard of quality, and brand strength. A few weaknesses could be the fact that the market they are in is a very competitive one. Also, most of their products are luxury goods. This also affects the threats for Apple. During rough financial times, it is likely that Apple would see a decrease in sales due to the lack of necessity associated with iPods and iPads. Finally, the opportunity for Apple to continue to succeed would be price change. Lower prices could boost Apple’s sales dramatically.

It makes perfect sense for Apple to continue their pathway into other product lines. A large factor in their business strategy is the