Back Bay Battery

The requirements you need to do……..

PERFORMANCE

• Describe your performance

o Explain the overall trend of your performance: did revenue and sales increase or decrease

during the simulation?

o Identify any the trends in performance. For example, say for three decisions you did not

invest in recharging batteries and your costs increased.

• How did the need to meet specific short term constrain your willingness to innovate and invest in

R&D?

• What happened to your NiMH sales when you began to invest in R&D for the Ultracapacitor

battery?

• How did these changes influence your investment in R&D for the Ultracapacitor battery?

IV. PORTFOLIO INVESTMENT

• Identify and discuss the challenges of spreading R&D investments across three very different

products.

• There are three products in this simulation. Did the segmentation have on your investment

strategy? If not, explain why?

• When did you decide to invest product innovations versus product innovations?

SUM 2016: Back Bay Battery Requirements

2

V. S-Curve

The most important aspect of managing a portfolio is being to forecast how each technology is

proceeding along their S-curves and then to notice when the S-Curve for the two technologies

intersect and the existing technology begins to decrease in performance while the new technology

demonstrates its performance superiority over the

• When managing the portfolio where you looking for the shift in the S-curve?

o Explain

• During the course of the simulation, what year did your realize that the old technology had

become inferior to the new technology?

o What information led to this awareness.

• Remember, there is a learning curve between investment and performance. Thus, there will be a