Bank of America Case Study
Autor: naniien • December 6, 2012 • Case Study • 396 Words (2 Pages) • 3,641 Views
BANK OF AMERICA CASE STUDY
How should McDonald & Brown respond to the LOB managers’ request to include more functions in the bank’s mobile app?
• McDonald & Brown should invest in development of more functions in the bank’s mobile app.
• Extreme care should be taken to keep the apps user-friendly
• If the app becomes too comples by inclusion of many features, different apps should be made with different sets of features.
• It should be noted that not all features should be incorporated into apps.
• BoA has become to be known as an innovator and therefore it is necessary to come up with new features to keep the customers satisfied.
• However, the Bank should also allow the market to be more mature before introducing additional features such as purchase of mortgages and credit cards on phone.
BANK OF AMERICA CASE STUDY
How should McDonald & Brown respond to the LOB managers’ request to include more functions in the bank’s mobile app?
• McDonald & Brown should invest in development of more functions in the bank’s mobile app.
• Extreme care should be taken to keep the apps user-friendly
• If the app becomes too comples by inclusion of many features, different apps should be made with different sets of features.
• It should be noted that not all features should be incorporated into apps.
• BoA has become to be known as an innovator and therefore it is necessary to come up with new features to keep the
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