Bus 475 - Integrated Business Topics - Conceptualizing a Business

Conceptualizing a Business

BUS/475 Integrated Business Topics

Introduction

A mission statement has become an essential part of companies large or small as each set out to define who they are, what they do, and what sets them apart from everyone else. It defines their current business scope and what they do. The influence of current trends focusing on health and preserving our environment has lead businesses to show a greater social responsibility. Closely related is the company’s vision of where they are headed and why. This paper will look at SunPower Company, their mission, vision, and guiding principles.

SunPower

According to Pearce & Robinsons Strategic Management, a company’s mission is defined by the buyer needs it seeks to satisfy, the customer groups and market segments it is endeavoring to serve, and the resources and technologies it is deploying in trying to please its customers (2009). SunPower provides solar panels collect energy from the sun for use in place of tradition electricity, oil, and gas. This form of energy is clean when used, in other words, no toxic by-product results. The method for collecting solar energy is rapidly advancing with the evolution of technologies. SunPower recognizes the need to be ahead of that technology, to be the ones defining those innovations.

The market for solar paneling can include nearly everyone on the planet who has a roof, and if they do not have a roof, a nice surface can be arranged instead. Businesses, such as large corporations can benefit from the use of clean energy as a show of being socially responsible and there will be a significant cost savings. As we know, the public has been extremely critical in the wake of devastating disasters such as oil spills and nuclear power plant meltdowns. The environment has been damaged and wild life wiped out by the thousands. Adopting the use of solar energy can help to greatly reduce the dependency on traditional energy sources, ultimately eliminating the need completely. Targeting customers with high energy usage will find a significant savings. Who does not want to save money? Also appealing is a person’s ability to contribute to being environmentally aware by electing to convert to using solar energy.

SunPower’s Mission

We pledge, as the leading innovator of the most efficient technology for collecting solar energy to provide excellent installation and customer service for both commercial businesses